12. Scope of Work 1. Define Campaign Goals - Specific To Your Requirements/Directions - Target Keyword Research & Competitor Intelligence - Analyze/Measure Suitability of PrasannaDevi’s Website/Landing Pages Relative To Targeted Keywords
13. Scope of Work 2. Campaign Set Up - Set Up Relevant Keywords And It’s Variations/ Permutation Mis-Spellings - Targeted Keywords Grouping Per Ad Group
14. Scope of Work 2. Campaign Set Up - Writing of Tightly Focused Keyword-Based Ad Copy - 2 Ad Variations Per Ad Group Targeting A Specific Keyword/Phrase
15. Scope of Work 2. Campaign Set Up - Replicate For All Ad Groups In Tight Keyword-Focused Manner - Design Ad Groups Ad With Targeted Keywords To Related Landing Pages – So As To Increase Ad Relevance & Google Quality Score
16. Scope of Work 3. Measure Performance - Setting Up Of Proprietary Tracking Scripts And Codes - Track Keywords Performance According To Click-Through Rate, Attention, Interest, Desire Level, Clicks, Sales, Conversion Rate (e.g. Sign Up Rate)
17. Scope of Work 3. Measure Performance - Split/Taguchi Multivariance/ Orthogonal Testing - Track Adwords Content Network On Best Performing Website & Keywords Level - Track “Emotional Hot Button” Words That Get The Clicks/Sales
18. Scope of Work 3. Measure Performance - Track Which Hours/Country/Referred Websites/Searched Keywords Bring The Most Sales - Track Variations Adwords Copy Elements (Headline, Description Line 1,2 and Display URL) - To Get Most Effective Ad Variation
19. Scope of Work 4. Optimize Performance To Optimize and Tweak: - Ensure Maximum Conversions - Take Away Underperforming Keywords, Ads, Phrases & Other Factors - Ramp Up Profitable Elements
22. Significance of Work - Ensure Maximum ROI - Eliminate Guesswork And Find Out What Works and What Doesn’t - Staying Ahead of Competition By Spying On Their Campaigns
23. Significance of Work - Turn Campaigns Into Profitable Ones As Quickly As Possible Via Advanced Tracking - Minimize Unnecessary Ad Spending By Adopting A Scientific Advertising Approach - Save Precious Cost & Time
24. Examples Through Advanced Orthogonal and AIDA Testing , We Can Track: That Ad A Produces: 200 Clicks – 2 Sales And Ad B Produces: Only 100 Clicks But 10 Sales Winner : Ad B – 10% Conversation Rate Significance : Less Actions Needed, Faster Time, Less Cost Spent, More Profit Earned
26. Work Schedule 1. Goal Definition And Campaign Set Up (14 Days) 2. Measure, Optimization, Management (Monthly Management)
27. Miscellaneous Common PPC Mistakes (aka Fastest Way To Lose Money) - Not Continually Testing and Tracking - Dumping All Keywords Into 1 Ad Group - Irrelevant Keywords In Ad Group - Poor Landing Page – Not Relevant To Ad - Writing Only 1 or 2 Ad For Whole Campaign - Not Using Appropriate Negative Keywords - Targeting Broad Unfocused Audience - Leaving Adwords Account On Autopilot
33. Automation Edge’s Advantage - Experienced Team In Online Marketing & PPC - Better Than Risk Free Guarantee: 2 Weeks FREE Trial, If Decide Not To Go Ahead – Get To Keep Work Done - Will Not Work With Other Clients Bidding On The Same Keywords As You (e.g. Travel Agencies) To Avoid Conflict Of Interest