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Capture Prospects, Build Relationship Boost Sales How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings
About Automation Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AE/WinAutomation Featured In: WinAutomation Software  Trusted By 50,200+ Users   Around The World Automation Partner
General Problem/Challenges ,[object Object],[object Object],[object Object]
Specific Campaign Problem/Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Benefits Of Pay Per Click ,[object Object],[object Object],[object Object]
Your Customers Are Specifically Searching For YOU! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Benefits Of Pay Per Click ,[object Object],[object Object],[object Object],[object Object]
Scope of Work 1. Define Campaign Goals -  Specific To Your Requirements/Directions -  Target Keyword Research & Competitor Intelligence -  Analyze/Measure Suitability of PrasannaDevi’s Website/Landing Pages Relative To Targeted Keywords
Scope of Work 2. Campaign Set Up - Set Up Relevant Keywords  And It’s Variations/ Permutation Mis-Spellings - Targeted Keywords Grouping Per Ad Group
Scope of Work 2. Campaign Set Up - Writing of Tightly Focused  Keyword-Based Ad Copy - 2 Ad Variations Per Ad Group Targeting A Specific Keyword/Phrase
Scope of Work 2. Campaign Set Up - Replicate For All Ad Groups In Tight Keyword-Focused Manner - Design Ad Groups Ad With  Targeted Keywords To Related Landing Pages – So As To  Increase Ad Relevance &  Google Quality Score
Scope of Work 3. Measure Performance -  Setting Up Of Proprietary Tracking Scripts And Codes - Track Keywords Performance According To Click-Through Rate, Attention, Interest, Desire Level, Clicks, Sales, Conversion Rate  (e.g. Sign Up Rate)
Scope of Work 3. Measure Performance - Split/Taguchi Multivariance/ Orthogonal Testing - Track Adwords Content Network On Best Performing Website & Keywords Level - Track “Emotional Hot Button” Words That Get The Clicks/Sales
Scope of Work 3. Measure Performance - Track Which Hours/Country/Referred Websites/Searched Keywords Bring The Most Sales - Track Variations Adwords Copy Elements (Headline, Description Line 1,2 and Display URL) - To Get Most Effective Ad Variation
Scope of Work 4. Optimize Performance To Optimize and Tweak: - Ensure Maximum Conversions - Take Away Underperforming Keywords, Ads, Phrases & Other Factors  - Ramp Up Profitable Elements
Scope of Work 4. Optimize Performance
Workflow At A Glance
Significance of Work -  Ensure Maximum ROI -  Eliminate Guesswork  And Find Out What Works and What Doesn’t -  Staying Ahead  of Competition By  Spying On Their Campaigns
Significance of Work -  Turn Campaigns  Into Profitable Ones As Quickly As Possible Via Advanced Tracking -  Minimize Unnecessary  Ad Spending By Adopting A Scientific Advertising Approach -  Save Precious  Cost & Time
Examples Through Advanced Orthogonal and  AIDA Testing , We Can Track: That Ad A Produces: 200 Clicks – 2 Sales And Ad B Produces: Only 100 Clicks But 10 Sales Winner : Ad B – 10% Conversation Rate Significance :  Less Actions Needed, Faster Time, Less Cost Spent, More Profit Earned
How Adwords Can Pay For Itself Example:
Work Schedule 1. Goal Definition And Campaign Set Up   (14 Days) 2. Measure, Optimization, Management (Monthly Management)
Miscellaneous Common PPC Mistakes  (aka Fastest Way To Lose Money) - Not Continually Testing and Tracking - Dumping All Keywords Into 1 Ad Group - Irrelevant Keywords In Ad Group - Poor Landing Page – Not Relevant To Ad - Writing Only 1 or 2 Ad For Whole Campaign - Not Using Appropriate Negative Keywords - Targeting Broad Unfocused Audience - Leaving Adwords Account On Autopilot
Miscellaneous Screenshots – KW Tracking - AIDA
Miscellaneous Screenshots – KW Tracking - AIDA
Miscellaneous Screenshots – KW Tracking - AIDA
Miscellaneous Ad Examples
Miscellaneous Competitor Ad Examples
Automation Edge’s Advantage -  Experienced Team  In Online Marketing & PPC -  Better Than Risk Free  Guarantee: 2 Weeks FREE Trial, If Decide Not To Go Ahead – Get To Keep Work Done - Will Not Work With Other Clients  Bidding On The Same Keywords As You (e.g. Travel Agencies) To Avoid Conflict Of Interest

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How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings

  • 1. Capture Prospects, Build Relationship Boost Sales How The Power of Pay Per Click Marketing Can Explode Your Business’s Earnings
  • 2.
  • 3. AE/WinAutomation Featured In: WinAutomation Software Trusted By 50,200+ Users Around The World Automation Partner
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.  
  • 11.
  • 12. Scope of Work 1. Define Campaign Goals - Specific To Your Requirements/Directions - Target Keyword Research & Competitor Intelligence - Analyze/Measure Suitability of PrasannaDevi’s Website/Landing Pages Relative To Targeted Keywords
  • 13. Scope of Work 2. Campaign Set Up - Set Up Relevant Keywords And It’s Variations/ Permutation Mis-Spellings - Targeted Keywords Grouping Per Ad Group
  • 14. Scope of Work 2. Campaign Set Up - Writing of Tightly Focused Keyword-Based Ad Copy - 2 Ad Variations Per Ad Group Targeting A Specific Keyword/Phrase
  • 15. Scope of Work 2. Campaign Set Up - Replicate For All Ad Groups In Tight Keyword-Focused Manner - Design Ad Groups Ad With Targeted Keywords To Related Landing Pages – So As To Increase Ad Relevance & Google Quality Score
  • 16. Scope of Work 3. Measure Performance - Setting Up Of Proprietary Tracking Scripts And Codes - Track Keywords Performance According To Click-Through Rate, Attention, Interest, Desire Level, Clicks, Sales, Conversion Rate (e.g. Sign Up Rate)
  • 17. Scope of Work 3. Measure Performance - Split/Taguchi Multivariance/ Orthogonal Testing - Track Adwords Content Network On Best Performing Website & Keywords Level - Track “Emotional Hot Button” Words That Get The Clicks/Sales
  • 18. Scope of Work 3. Measure Performance - Track Which Hours/Country/Referred Websites/Searched Keywords Bring The Most Sales - Track Variations Adwords Copy Elements (Headline, Description Line 1,2 and Display URL) - To Get Most Effective Ad Variation
  • 19. Scope of Work 4. Optimize Performance To Optimize and Tweak: - Ensure Maximum Conversions - Take Away Underperforming Keywords, Ads, Phrases & Other Factors - Ramp Up Profitable Elements
  • 20. Scope of Work 4. Optimize Performance
  • 21. Workflow At A Glance
  • 22. Significance of Work - Ensure Maximum ROI - Eliminate Guesswork And Find Out What Works and What Doesn’t - Staying Ahead of Competition By Spying On Their Campaigns
  • 23. Significance of Work - Turn Campaigns Into Profitable Ones As Quickly As Possible Via Advanced Tracking - Minimize Unnecessary Ad Spending By Adopting A Scientific Advertising Approach - Save Precious Cost & Time
  • 24. Examples Through Advanced Orthogonal and AIDA Testing , We Can Track: That Ad A Produces: 200 Clicks – 2 Sales And Ad B Produces: Only 100 Clicks But 10 Sales Winner : Ad B – 10% Conversation Rate Significance : Less Actions Needed, Faster Time, Less Cost Spent, More Profit Earned
  • 25. How Adwords Can Pay For Itself Example:
  • 26. Work Schedule 1. Goal Definition And Campaign Set Up (14 Days) 2. Measure, Optimization, Management (Monthly Management)
  • 27. Miscellaneous Common PPC Mistakes (aka Fastest Way To Lose Money) - Not Continually Testing and Tracking - Dumping All Keywords Into 1 Ad Group - Irrelevant Keywords In Ad Group - Poor Landing Page – Not Relevant To Ad - Writing Only 1 or 2 Ad For Whole Campaign - Not Using Appropriate Negative Keywords - Targeting Broad Unfocused Audience - Leaving Adwords Account On Autopilot
  • 28. Miscellaneous Screenshots – KW Tracking - AIDA
  • 29. Miscellaneous Screenshots – KW Tracking - AIDA
  • 30. Miscellaneous Screenshots – KW Tracking - AIDA
  • 33. Automation Edge’s Advantage - Experienced Team In Online Marketing & PPC - Better Than Risk Free Guarantee: 2 Weeks FREE Trial, If Decide Not To Go Ahead – Get To Keep Work Done - Will Not Work With Other Clients Bidding On The Same Keywords As You (e.g. Travel Agencies) To Avoid Conflict Of Interest