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ADP ENewsletter Program for Ford Dealers
1. The Ford Dealer eNewsletter Program “ Fully Endorsed by Ford Motor Company”
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3. All of us in the Ford Family are working through one of the most challenging markets in history. In today’s tough selling environment, we all know the importance of focusing limited resources. One of the best places to focus is with our current customers and prospects that have already been through your doors. That is why we are proud to present the Ford Dealer eNewsletter Program for our dealers. We have worked together with ADP to create the industry’s first “pay for performance” email newsletter program built exclusively for our Ford Lincoln Mercury dealers. The Ford eNewsletter program provides dealers with a cost effective, performance driven, turn key service to communicate monthly with your customers and prospects. Through this program you will now be able to leverage Ford’s digital advertising assets while creating a unique message for your market and customer base. The Ford Dealer eNewsletter Program is a fast and simple way to maximize sales and service revenues with limited resources now! Todd Stainbrook Ford Digital Integration Manager The Ford Dealer eNewsletter Preferred Program Endorsement
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11. Ford Dealer eNewsletter Pricing One-Time Setup & Programming $495 Monthly (Includes 20,000 Emails) $295 Click Charge- per Customer Key Buying Activity (KBA)* $2.75 Maximum Monthly Price Cap $695 eNewsletter Live Chat Included *Customer Key Buying Activities include: Request a Quote, Inventory, Financing, Trade-In Value, Special Offers, Engaged Live Chats, Schedule Appointment, Service Coupons, Parts Request and Service Inquiry