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Social Media Marketing and Branding Non Profits Mint Social - Presentation Transcript<br />Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI”<br />Overview on Social Media Marketing<br />Social Media Footprint<br />Social Media Business Applications<br />How to Measure ROI<br />What Resources are Needed?<br />Social Media Marketing and Online Branding<br />Who is this Guy Presenting?<br />Avid risk-taker<br />20 years in digital media<br />Fortune 500 to start ups<br />Social Media Marketing and Online Branding<br />World Webinar Network<br />AZIMA Board Member<br />Volunteer<br />What is Social Media?<br />umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio<br />Social Media Marketing and Online Branding<br />Deep Thoughts…<br />There’s a conversation going on online , with or without you.<br />If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.<br />Social Media Marketing and Online Branding<br />Cost Effective?<br />“ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.”<br />Tom Martin, Positive Disruption<br />Social Media Marketing and Online Branding<br />Survey says…<br />Data released by Cone, Inc.<br />93% of Americans expect companies to have a presence in social media.<br />85% say companies should interact with consumers via social media.<br />Social Media Marketing and Online Branding<br />The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008 Social Media Marketing and Online Branding<br />Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks Social Media Marketing and Online Branding<br />Social Media Business Applications<br />5 Objectives of Social Media (The 5 W’s)<br />Reputation Management (‘Who’ Are You?)<br />Branding (‘What’)<br />Marketing (‘Where’)<br />Listening /Engaging (‘When’)<br />Monetization ( ‘Why’)<br />Social Media Marketing and Online Branding<br />Social Media Marketing Tips<br />Repurpose Content<br />Create “ contributor networks ”<br />Get More Unrefined<br />Think Non-Branding<br />Integrate Traditional with New Marketing<br />Track ROI<br />Social Media Marketing and Online Branding<br />Your Publishing Hub “Blog” Social Media Marketing and Online Branding<br />Syndicate Your Content<br />Twitter – www.FeedTwitter.com<br />Facebook – Fan Page – Edit Notes - RSS<br />LinkedIn – Create a Business Page - RSS<br />MerchantCircle.com – Profile - Blog Posts<br />Google Maps and Alerts – RSS - KML<br />Social Media Marketing and Online Branding<br />Google Maps Social Media Marketing and Online Branding<br />Get Contributing Writers<br />Enroll Volunteers<br />Google Alerts - RSS<br />Have a Connect Page –<br />Testimonials – Referrals<br />Social Media Marketing and Online Branding<br />Get Online Donations<br />PayPal.com<br />Change.org<br />Merchant Account<br />Email capture option<br />Social Media Marketing and Online Branding<br />Web Video Strategy<br />“ If a picture is worth a thousand words…”<br />Social Media Marketing and Online Branding<br />… then video must put this into the millions.” Social Media Marketing and Online Branding<br />Web Video Strategy<br />Short educational Segments<br />Keyword and Viral Focus<br />Syndicate to Top Video Websites<br />Results…Google Rankings and Viral Views<br />Social Media Marketing and Online Branding<br />‘ Why’ Leverage Web Video Social Media Marketing and Online Branding<br />‘ Why’ Leverage Web Video Social Media Marketing and Online Branding<br />‘ Why’ Leverage Web Video Social Media Marketing and Online Branding<br />‘ Why’ Leverage Web Video Social Media Marketing and Online Branding<br />‘ Why’ Leverage Web Video Social Media Marketing and Online Branding<br />‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding<br />ROI for Social Media<br />“ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations …not possible.”<br />… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’”<br />– Steven Smith LinktoYourWorld.com<br />Social Media Marketing and Online Branding<br />5 Points of ROI in Social Media<br />Increase mentions online and create inbound links to website<br />Improve overall keyword rankings and specifically the top landing pages<br />Increase traffic to website<br />Build an online community<br />Email capture and inquiries<br />Social Media Marketing and Online Branding<br />Internal/External Resources<br />Assign Internal Champion for Social Media<br />Establish Policies and Guideline Internally<br />Leverage Existing Content<br />Integrate with Traditional Marketing<br />Tracking Tools<br />Social Media Marketing and Online Branding<br />social media…Next Step<br />Build Your Social Media Footprint (AP)<br />Promote Your Stories<br />Listen, Monitor and Engage<br />Build Online Communities<br />Recruit Volunteers<br />Recruit Donors<br />Social Media Marketing and Online Branding<br />Matt O’Brien<br />602.206.8089<br />[email_address]<br />@ Blogster<br />Social Media Marketing and Online Branding<br />