1. Social Media
I have all accounts..but now
what do I do!?
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2. Social Media is
• Consumer generated media. It is the media that is designed
to be shared
– sharing means that it is easy to comment on,
– that it is easy to send,
– there are no costs associated with viewing the media and
– last but not least it is always available.
• Social media enables people to share information with friends
and colleges using the Internet

3. Social Networking
• Social Networking is the use of communities to engage with
others through:
– Facebook,
– MySpace,
– LinkedIn,
– Twitter, etc.

4. Peer Endorsement
• The vast majority of people report the opinion they trust most is from ‘someone
like me’.
• For the first time in our history, peers have bested the wisdom of experts.
• Peer endorsement is the single greatest decision-making accelerant.
• Through Social Media, peer influence cycles are happening at a velocity never
before seen.
• Decision making is clearly becoming more social

5. The Asian Market

6. Word of Mouth Goes Viral
•The most three most trusted forms of advertising are:
•Recommendations from people I know - 90%
•Consumer opinions posted online - 70%
•Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth
marketing accessible and available to everyone with a computer (or phone).
FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?

7. So..Social Media is..
Social Media IS NOT
•A replacement for traditional advertising
•The first step
•The magic bullet
•FREE
•All about YOU
•A fad
Social Media IS
•A big deal
•Going where your customers already are or where they want to be
•Applicable to most companies in some way or another
•Time-consuming
•All about THEM

8. The BIG FIVE
Facebook
Twitter
Blogging
LinkedIn
YouTube

9. Trends for the Future
Mobile. Mobile. Mobile.
Geolocation
Corporate policy & procedures
Diaspora
Pinterest
The end of email marketing?

10. What Does A Social Media Strategist Do?
•Work closely with your already existing marketing staff to understand your marketing
strategy and goals.
•Research the most appropriate social media channels for your business.
•Help you set up your accounts.
•Determine with the best tools to manage those accounts.
•Train internal staff how to manage those accounts using the tools.
•Develop metrics and institute tracking devices to gauge return on investment.
•Advise on how to deliver promotional content and campaigns through the channels.
•Monitor changes in social media technology, channels, and tools and make adjustments
and provide training.

11. What do I do next? (10 steps)
1. Formalize your brand strategy.
2. Put together a comprehensive marketing plan.
3. Take a critical look at your current website.
4. Set benchmarks
Google Analytics; Alexa
5. SEO Ranking
Make a decision on time investment.
6. Set up your accounts.
7. Take some time learning the tools and the lingo.
8. SHARE
9. CARE

12. This presentation is based on data analyzed through manual tracking
for the highest possible efficiency and least possibility of error.
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13. Autumn Services
Social Media Monitoring & Analytics: Social Media Outreach:
Brand Audit Social Media Consulting and Strategy
Competitor Audit Social Media Campaigns
Influencer Tracking Integrated Online-Offline Campaigns
Social Media Participative Tracking Content Architecture Management
Demographics tracking Website/ Portals
Geography Tracking Creation of Assets -Audio/ Video
Sentiment Analysis
Time and Volume Tracking
Blog Moderation
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14. Thank you for your time.
Social Media Monitoring | Social Media Analytics | Social Media Outreach
autumnworldwide.com
email info@autumnworldwide.com
AUTUMN ADVERTISING PVT. LTD.
S. B. Mansion, # 3/2, 2nd Floor,
Berlie Street Cross,
Langford Town
Bangalore - 560025
t +91 80 4028 9916
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