Why every brand gets to have a podcast in 2020. Google Day presentation by professional podcast producer Christine Baird

1. Why Every Brand Gets To
Have a Podcast in 2020

2. WHY EVERY BRAND
GETS TO HAVE
A PODCAST IN 2020

4. #1 PODCASTER IN
THE WORLD

5. #1 PODCASTER IN
THE WORLD
PRESIDENTIAL
CANDIDATE

6. #1 PODCASTER IN
THE WORLD
PRESIDENTIAL
CANDIDATE
DARK BRO CAVE

18. I’m obsessed
with podcasts

19. < 1 million
downloads
> 80 million
downloads

22. Podcasting is a smart
strategy for every brand

24. SEX
HOME
MURDER
CULTURE
HISTORY
TRENDS
CRIME
BEAUTY
RECAP
COMEDY

26. SERIAL

27. The long term goal for
podcasting

31. RAVING FANS

32. SMALL OUTPUT

33. AMAZING SEO CONTENT FOR YOUR

34. FEATURES FROM
MAINSTREAM
PUBLICATIONS

35. THOUGHT LEADER STATUS

36. THOUGHT LEADER STATUS

37. 3 Questions to Start

38. Who is your audience?

39. What are your goals?

40. How often can you post
a new episode?

41. HAVE FUN