Are you into programming or with STEM education? Congratulations. You are safe for now. "Understanding how to program will always be useful"- Bill Gates. But when you think about machine learning, automation, bots and artificial intelligence (AI) do you think being a geek will be enough to create a better world and help organizations prosper? By working with businesses on their digital strategy and advanced analytics, we see a consistent pattern that just having technical skills is no longer enough. Combining these skills with a consultative approach and emotional intelligence however, is extremely powerful and the secret sauce to long term success. Join us and learn how to interplay technical and strategic skills to create success and long term gains in AI-first world.

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GEEK + EI= SUCCESS IN AI

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2
Geek Skills
▪ Speech Recognition
▪ Image Recognition
▪ Robotics
▪ Intelligent Assistants
▪ Machine Learning &
Deep Learning
▪ Reasoning
▪ Knowledge
▪ Communication
▪ Perception

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Emotional
Intelligence
▪ Purpose
▪ Empathy
▪ Experience
▪ Creativity
▪ Strategic
Thinking

4. WHERE IT FAILED

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K5, Knightscope
a crime fighting
robot, hits and
rolls over child
at Silicon Valley
mall
Image from Tomo News US

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Swiss Air the
“Flying Bank”
ends up buried

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Eyetop Wearable
DVD Players,
(2004), the first
tablet OQO
Model 1 (2004)
and a phone with
a gaming console
Nokia N-Gage
were design
disasters

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Fails to take off
in the market

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BBC’s digital
project
”catastrophe”

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What
happened to
the Facebook
Phone (2003),
the Fire Phone
by Amazon and
the Twitter
Peek?

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Its the End of the Era of Stereotypes

12. WHERE IT WORKED

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Case Study 1
One of Europe's largest manufacturers and
distributors of domestic and commercial water and
space heating systems

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The Challenge
Win the hearts
and minds of
installers
Increase visibility
amongst
homeowners
Bring to life
their brand
proposition

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Redesign the website
Initial Ask

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The Success
Model
Strategic approach to
the business challenge
won everyone’s hearts
and minds

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How We Approached It
Strategy driven digital
transformation
Human Centered
Service Design
Living Digital Branding
State of the Art Digital
Marketing Platforms
Data-Driven Customer
Experience Optimisation
Delivery at
Engineering Scale and
Agile Pace

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Case Study 2
Dutch Insurance Company
Sensors & Social Communities to Reduce Fire and
Buglary Claim Damages

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Higher percentage
of burglary in social
rented sector
60%
Higher damage
during a burglary
&
70.000 100.000
&
Research Insights:

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Social
▪ Consumers are more
than willing to help each
other out
▪ Seeing is believing.
Likelihood to purchase a
smart home device
increases by more than
90% among people who
know someone with a
smart home
Simple
▪ Consumers find smart
home products overly
complicated
▪ Connected home
services need to work
smoothly and intuitively.
If not, this leads to
frustration and distrust
Affordable
▪ Consumers in general find
smart home products too
expensive
Together with its targeted end users, Avanade and a leading
Dutch insurer developed an innovative technological
concept which is simple, social and affordable

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“The people who most need an
alarm system, cannot afford it”
Research Insights:

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1. Brief
corporate
Social tenants
receive a letter
from their social
housing
corporation, in
which the concept
is introduced
4. Success
Neighbors, friends
and the support
agent automatically
join a newly created
WhatsApp group, in
which everyone is
informed of the
group protocol
3. Alarm
In case the sensor
detects an unknown
person entered the
house, an alarm
message is send out
via WhatsApp
2. Installation
The sensor is installed
by an Expert.
Upon installation the
expert also explains
how the sensor
functions, pre-sets
the friends’ and
neighbors' phone
numbers, and
provides relevant
burglary prevention
tips
Journey of a Customer
5. Benefit
In case tenants
succeed in
increasing their
neighborhoods’
safety and quality of
life, individual
residents can sign
up for a discounted
insurance policy

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Geek Skills EmpathyStrategy
It is always a combination of skills, not a single one

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Where are you on this spectrum?
CreativityStrategic thinking CodingData science Artificial intelligenceDesign

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Violetta Senda, CFA
Tripti Sethi