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Latest Trends In SEO-2017

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This slide is about the latest trends in SEO-2017. It'll help you to update the idea about the trends in seo which will be very useful for the SEO's.

Publié dans : Marketing
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Latest Trends In SEO-2017

  1. 1. LATEST TRENDS IN SEO-2017 Presented by, Aveline Olivero
  2. 2. Content 1. AMP 2. Voice Search 3. HTTPS 4. Long Form And Quality Content 5. Social Media 6. Structured Data 7. Infographics
  3. 3. Accelerated Mobile Pages  Abbreviated as AMP  Lighter, simpler version of the famous HTML  Load quickly on mobile devices  It contains three sections – AMP HTML, AMP JS, and Google AMP Cache  AMP HTML- Standard HTML with web components  AMP JS library- Manages resource loading.  Google AMP Cache- Serve and validate AMP Pages.
  4. 4. AMP Example for AMP
  5. 5. Voice Search  Latest studies states that there is increase in the number of voice search method  Speech recognition error rate has decreased from 25 percent to 8 percent and the use of voice search has increased sevenfold since 2010.  Easier than typing  Voice searches are more like spoken word, make sure you understand the searchers intent and market to that.
  6. 6. HTTPS  HTTPS (Hypertext Transfer Protocol Secure) keeps data exchanged between your user's computer and your website secure  People like to feel secure when visiting a new site and many visual indications encourage that feeling  One good visual indication a site is generally considered safe to visit is the green padlock in the URL bar
  7. 7. HTTPS  Google gives priority to websites that apply an SSL or the newer TLS encryption (ie, HTTPS sites)  As of January 2017, the world’s most popular web browser (Google Chrome) will begin labeling non-HTTPs sites that transmit passwords and/or ask for credit card details as “Not Secure.”
  8. 8. Long Form And Quality Content  Long-form content, which is consider to be more than 2,000 words, has been shown to perform better in the search results.  “Sweet-Spot” for those looking to rank organically  Provide the value needed to convert website visitors into leads, sales and revenue  The better the quality of your content, the better your website ranks.
  9. 9. Social Media  A major part of branding relies on social media  Consumers will continue to resort to social media for reviews and updates, thus building traffic  Major source of quality referral traffic  Referral traffic refers to visits to your site from links that appear on a different site
  10. 10. Structured Data  Structured Data is often collectively referred to as Schema or Microdata  Through structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings  Schema.org is structured data developed by Google, Yahoo, Microsoft and Yandex,  It is a code that you can add to your website that allows all search engines to define it.  Google use it to help crawl sites.
  11. 11. Structured Data
  12. 12. InfoGraphics  An Infographics (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance  Infographics are a very powerful online marketing tool  Infographics Help to Increase Traffic