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WE EXPLORE DATA TO TELL STORIES
AND POWER DECISIONS !
……………………………………..……………………………………………………………
WHO ARE WE ?
Averty is an independent
market research company
based in Morocco. Our vision
is to be the Middle East and
North African consumers'
voice in the world and the
partner par excellence for any
organization that wishes to
collect actionable data from
people in the region.
……………………………………..……………………………………………………………
WHAT WE DO ?
We offer you an
extensive range of
solutions to help you
identify and understand
the people, issues and
attitudes that matter
most to you in Middle
East & North Africa.
OUR SERVICES
Averty's panel is a large online community of consumers and professionals
in North Africa and Middle East. Our extensive profiling allows for highly
efficient targeting and segmentation.
Brand research measures brand awareness, brand image, brand loyalty and
brand advocacy providing you with the insights required to position your
brand to be relevant.
We help you gain valuable feedback from potential and current customers on
your current offerings, and create a better understanding of what unmet
needs.
ONLINE PANEL
BRAND RESEARCH
PRODUCT RESEARCH
……………………………………..……………………………………………………………
……………………………………..……………………………………………………………
OUR SERVICES
Our research enables brands to create unique data-led content – content
that can be published and shared across multiple channels with a view to
grabbing attention in a busy media landscape.
Our Research approach to CX research evaluates your relationship with your
customers at all touch points from initial awareness to repeat purchasing
and brand advocacy.
We help you measure how well your marketing communications break
through the noise, engage the target audience, drive activity and increase
business momentum.
PR SURVEYS
CUSTOMER EXPERIENCE
MARKETING EFFECTIVENESS
……………………………………..……………………………………………………………
……………………………………..……………………………………………………………
OUR SERVICES
These are just some of our
solutions, to find out more about
what we can do for you, please
get in touch.
……………………………………..……………………………………………………………
OUR ONLINE PANEL
The Averty panel is a vibrant
community of opinionated people
ready to share their views on
issues, trends, brands, products and
services. This online panel is made
up of thousands of customers from
all age-groups with varied interests,
diverse lifestyles, and different
opinions. They are people from all
walks of life in one space, ready and
willing to speak their mind.
OUR CLIENTS
We work with all clients from all industries.
You are sure to recognize many of the names on our growing
list of clients:
WHAT OUR CLIENTS SAY ABOUT US
“Our experience with Averty in Morocco has been the very
best. Always punctual delivery: on time, all quotas completed
and excellent project management. Averty Morocco is on our
top list among the suppliers from the region.”
WHAT OUR CLIENTS SAY ABOUT US
“Averty showed extreme dedication to understanding our needs.
They were very professional, responsive and easy to work with
throughout the process. We will continue to call on Averty and
its staff whenever we have a new research project in Morocco.”
WHAT OUR CLIENTS SAY ABOUT US
“The work done by Averty was conducted from the very beginning with
thoroughness, professionalism and dedication. All along the project, the
discussions were very constructive, and led to insightful and powerful
research that was largely covered by the local media. I’d have no
hesitation recommending Averty for any market research needs.”
INTEL CASE STUDY
CHALLENGE
 Explore and understand Moroccan’s digital behavior;
 Drive impactful PR to help generate demand;
 Position Intel Inside tablets, 2 in 1s and portable All in One PCs.
INTEL DEMAND
GENERATION SURVEY
SOLUTION
 Launch a national survey with a sample of 2500 connected users;
 Create multimedia content (infographics, video,..) featuring top
insights from the research results;
 Organise a PR conference and Press Release publication.
RESULTS
 Useful insights and better understanding of technology use by
moroccans;
 Press conference gathered 34 journalists from business mainstream
media including 3 radio stations and a national TV channel.
 Very large PR coverage by all media types with +39 articles, 2 TV
reports, 3 Radio detailed coverage.
……………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………….
INTEL CASE STUDY
“The press feedback was very
positive and interest was high as
expressed by a widespread coverage
of +39 articles across titles and the
rarity of local surveys on consumer
IT topics. Coverage tone was factual
and reached all media types.”
Jihane Laghzali
Marketing & PR Manager
Intel North Africa
INTEL CASE STUDY
Some of the PR coverage of the research results:
WHAT SETS US APART ?
EXPERIENCE
Every project that comes through our doors
gets senior-level attention every step of the
way. It's what delivers the insights that drive
intelligent and informed decision-making by
our clients. It's why clients return when it's
time for the next project.
METHODOLOGY
We're constantly evolving our methods and
keeping stride as the research landscape
changes - online, mobile and beyond. We've
been known to innovate around research
trends and develop some of our own.
Whatever it takes.
SINGLE POINT OF CONTACT
A single point of client contact is provided for all
research projects, capable of coordinating
multiple services executed in North Africa and
Middle East, regardless of the number of
geographies involved in a study.
RELIABLE
All our surveys are compliant with the MRS code
of conduct and we have quality control systems
in place to ensure results are accurate. Our team
can also advise clients on how to correctly
interpret and use our research data in their own
press releases and reports.
AVERTY IN THE MEDIAS
| +500 Press fallouts | +300 000 Video views | +20 Public surveys
AWARDS
VENTURES AFRICA TIZI AWARD DIGITAL IT DAYS
2012 2013 2014
Selected among the most
innovative companies in
Africa by Ventures Africa
magazine
Granted the TIZI AWARD
for entrepreneurship and
innovation by Tariq Ibnou
Ziad Initiative (NGO)
Won the DIGITAL IT DAYS
price for most innovative
startups in Morocco.
AVERTY MARKET RESERACH & INTELLIGENCE
Bureau 255, Technopark, route de Nouacer,
Casablanca - Morocco.
Fixe: 00 212 5 22 508 409
Tél: 00 212 (0) 6 79 82 69 97
Email: act@averty.ma
CONTACT US

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Averty - Market Research company based in Morocco

  • 1. WE EXPLORE DATA TO TELL STORIES AND POWER DECISIONS !
  • 2. ……………………………………..…………………………………………………………… WHO ARE WE ? Averty is an independent market research company based in Morocco. Our vision is to be the Middle East and North African consumers' voice in the world and the partner par excellence for any organization that wishes to collect actionable data from people in the region.
  • 3. ……………………………………..…………………………………………………………… WHAT WE DO ? We offer you an extensive range of solutions to help you identify and understand the people, issues and attitudes that matter most to you in Middle East & North Africa.
  • 4. OUR SERVICES Averty's panel is a large online community of consumers and professionals in North Africa and Middle East. Our extensive profiling allows for highly efficient targeting and segmentation. Brand research measures brand awareness, brand image, brand loyalty and brand advocacy providing you with the insights required to position your brand to be relevant. We help you gain valuable feedback from potential and current customers on your current offerings, and create a better understanding of what unmet needs. ONLINE PANEL BRAND RESEARCH PRODUCT RESEARCH ……………………………………..…………………………………………………………… ……………………………………..……………………………………………………………
  • 5. OUR SERVICES Our research enables brands to create unique data-led content – content that can be published and shared across multiple channels with a view to grabbing attention in a busy media landscape. Our Research approach to CX research evaluates your relationship with your customers at all touch points from initial awareness to repeat purchasing and brand advocacy. We help you measure how well your marketing communications break through the noise, engage the target audience, drive activity and increase business momentum. PR SURVEYS CUSTOMER EXPERIENCE MARKETING EFFECTIVENESS ……………………………………..…………………………………………………………… ……………………………………..……………………………………………………………
  • 6. OUR SERVICES These are just some of our solutions, to find out more about what we can do for you, please get in touch.
  • 7. ……………………………………..…………………………………………………………… OUR ONLINE PANEL The Averty panel is a vibrant community of opinionated people ready to share their views on issues, trends, brands, products and services. This online panel is made up of thousands of customers from all age-groups with varied interests, diverse lifestyles, and different opinions. They are people from all walks of life in one space, ready and willing to speak their mind.
  • 8. OUR CLIENTS We work with all clients from all industries. You are sure to recognize many of the names on our growing list of clients:
  • 9. WHAT OUR CLIENTS SAY ABOUT US “Our experience with Averty in Morocco has been the very best. Always punctual delivery: on time, all quotas completed and excellent project management. Averty Morocco is on our top list among the suppliers from the region.”
  • 10. WHAT OUR CLIENTS SAY ABOUT US “Averty showed extreme dedication to understanding our needs. They were very professional, responsive and easy to work with throughout the process. We will continue to call on Averty and its staff whenever we have a new research project in Morocco.”
  • 11. WHAT OUR CLIENTS SAY ABOUT US “The work done by Averty was conducted from the very beginning with thoroughness, professionalism and dedication. All along the project, the discussions were very constructive, and led to insightful and powerful research that was largely covered by the local media. I’d have no hesitation recommending Averty for any market research needs.”
  • 12. INTEL CASE STUDY CHALLENGE  Explore and understand Moroccan’s digital behavior;  Drive impactful PR to help generate demand;  Position Intel Inside tablets, 2 in 1s and portable All in One PCs. INTEL DEMAND GENERATION SURVEY SOLUTION  Launch a national survey with a sample of 2500 connected users;  Create multimedia content (infographics, video,..) featuring top insights from the research results;  Organise a PR conference and Press Release publication. RESULTS  Useful insights and better understanding of technology use by moroccans;  Press conference gathered 34 journalists from business mainstream media including 3 radio stations and a national TV channel.  Very large PR coverage by all media types with +39 articles, 2 TV reports, 3 Radio detailed coverage. ………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………….
  • 13. INTEL CASE STUDY “The press feedback was very positive and interest was high as expressed by a widespread coverage of +39 articles across titles and the rarity of local surveys on consumer IT topics. Coverage tone was factual and reached all media types.” Jihane Laghzali Marketing & PR Manager Intel North Africa
  • 14. INTEL CASE STUDY Some of the PR coverage of the research results:
  • 15. WHAT SETS US APART ? EXPERIENCE Every project that comes through our doors gets senior-level attention every step of the way. It's what delivers the insights that drive intelligent and informed decision-making by our clients. It's why clients return when it's time for the next project. METHODOLOGY We're constantly evolving our methods and keeping stride as the research landscape changes - online, mobile and beyond. We've been known to innovate around research trends and develop some of our own. Whatever it takes. SINGLE POINT OF CONTACT A single point of client contact is provided for all research projects, capable of coordinating multiple services executed in North Africa and Middle East, regardless of the number of geographies involved in a study. RELIABLE All our surveys are compliant with the MRS code of conduct and we have quality control systems in place to ensure results are accurate. Our team can also advise clients on how to correctly interpret and use our research data in their own press releases and reports.
  • 16. AVERTY IN THE MEDIAS | +500 Press fallouts | +300 000 Video views | +20 Public surveys
  • 17. AWARDS VENTURES AFRICA TIZI AWARD DIGITAL IT DAYS 2012 2013 2014 Selected among the most innovative companies in Africa by Ventures Africa magazine Granted the TIZI AWARD for entrepreneurship and innovation by Tariq Ibnou Ziad Initiative (NGO) Won the DIGITAL IT DAYS price for most innovative startups in Morocco.
  • 18. AVERTY MARKET RESERACH & INTELLIGENCE Bureau 255, Technopark, route de Nouacer, Casablanca - Morocco. Fixe: 00 212 5 22 508 409 Tél: 00 212 (0) 6 79 82 69 97 Email: act@averty.ma CONTACT US