Understand the relation of Pricing Strategy with Business Model and how the nature of Business affects the choice of Pricing Strategy - the balance of volume and margins

1. pricing.

2. just fly
Model
• flying to destination is
the primary service
• everything else is
optional

3. full service
Model
• full service flying
experience
• customer experience

4. mass
Model
• high volume * low
margin
• product value

5. premium
Model
• low volume * high
margin
• perceived value

6. daily
Model
• high volume * low
margin
• quick service

7. occasional
• low volume * high
margin
• customer experience

8. thank you.