A career in Digital Marketing is not only lucrative but promising as well. There are lots of scope and opportunity.

1. Importance of Digital
Marketing for Career
Why Digital Marketing as a career path?
Since the last decade or so businesses have adopted digital marketing and experienced digital
marketers have been able to deliver lasting results for companies across the globe. Therefore,
predictably the trend is going to continue as digital marketers will increasingly be in demand
in the years ahead and with the rise in demand for digital marketers, their pay scale would
significantly increase as well. Digital Marketing is a domain where there are wide arrays of
skills requirements including SEO, SEM, SMO, SMM, and Content Marketing. Therefore, in
a broad sense of pursuing a career in Digital Marketing is indeed a viable career option as
there are varied and ample opportunities for continuous professional education leading to
career growth.
Digital marketing career options
Email Marketer
Email marketing in the current digital age is results-driven and goal-oriented and therefore the
career of an email marketer has the potential of skyrocketing. Earlier, there were agencies
running drip email campaigns on a large scale for brands without any knowledge of email
lifecycle and therefore the campaigns were ineffective and the agencies were regarded as
spammers. According to a case study conducted recently, ROI is optimal in email marketing
channel among other channels. Realizing the potential of email marketing, companies need
email marketers on demand. The monthly average earnings potential of an email marketer is in
the 50,000 to 100000 range and it’s likely to increase in the years ahead as there may be a
shortage of experienced email marketers.
Social Media Marketer
All brands these days are aware of social media’s impact on the success of their businesses and
therefore as a first step connect or engage with visitors to their social media pages on Facebook,
LinkedIn, Twitter and so on and these visitors often turn out to be potential leads or prospects
who convert to customers. In other words, these sites play a pivotal role or are instrumental when
it comes to potential buyers making a decision. Brands and followers alike engage on social
media as they communicate with each other and through dialogue, followers are aware of the
services offerings of brands. Besides, through social media sites, brands maintain their online

2. reputation. Social Media Marketing is a potential career option offering lots of exciting
opportunities. Typically, a Social Media Marketer would have a monthly earnings potential in the
40,000-80,000 range. A Social Media Marketer ought to have good written communication skills
though.
Search Engine Optimization (SEO Executive)
In February 2011 Google launched Panda Search Algorithm intending to downgrade site ranking
for those sites that had low-quality content. While the Panda algorithm affected many sites that
weren’t adhering to the organic ranking algorithm on Google SERP, there were sites that were
benefited as they were indeed following SEO tactics validated by Google. After a year, in April
2012 Google implemented Penguin algorithm penalizing sites that violated webmaster guidelines
or protocol.
Over the years there was an adverse effect on the revenue potential of most brands as a result
of their lack of due diligence in terms of SERP ranking of their sites on Google. To turn things
around, most brands that had outsourced their SEO work to SEO agencies began forming their
in-house SEO teams who followed Google Webmaster Guidelines. Since 2013, the number of
jobs in the SEO sector has been steadily increasing. Market survey reveals that SEO Executives
or Analyst’s monthly earnings are in the 25000-50000 range with an annual assured hike of at
least 20%.
Search Engine Marketer (PPC Expert)
There is a huge demand for SEM experts as companies are cognizant of the fact that all potential
prospects would not appear on the top or even on the first page of the SERP through SEO.
Moreover, potential prospects mostly appear on page one of SERP when they are searched for
and therefore companies need expert search engine marketer who would ensure that companies
grab potential business opportunities. Instant results from Google are available through PPC ads
(pay per click), as brands advertise their product and services by picking and choosing their
target audience for a specific location and language. Incidentally, the color coding on ads has
been changed by Google making it rather difficult to differentiate ads from SERP results thereby
adding value to Search Engine Marketing.
Why hire SEM Expert?
PPC along with bid management are continuous activities ensuring higher quality score that
result in brands saving on their advisement budget. The monthly earnings of PPC experts are in
the 50,000-150,000 range depending on their specific role.
Data Analyst
Brands typically hire data analysts in digital marketing domain after the SEO and SEM teams
have done their jobs and advertisers are successfully creating promising career opportunities for
Data Analysts. Data Analysts have a crucial role to play as they explore newer channels for
advertisers to further optimize ROI. Data Analysts are in huge demand and therefore are very
well paid as well. For a fresher pursuing a career as a Data Analyst, the starting salary would be
six lac annual CTC and with over four years of experience, the annual CTC would be in the 15-
25 lac range.
Content Marketer
If one can write well and the quality is better than average then one is indeed cut out for this role.
A content marketer is responsible for creating quality content with the potential of going viral,
ensuring that the content is promoted well through SEO so on and so forth. An impeccable
knowledge of English along with creativity is essential.
Why Digital Marketing?
In not too distant future a fully digital world will be a reality and companies across the globe will
realize that they ought to go online as well and the upshot will be the creation of a lot of career

3. opportunities. With progress in technology, one has to upgrade one’s digital marketing skills to
aid career growth. Research reveals that the digital economy in comparison with the traditional
economy is rapidly growing and firms engaging in online trading are more than likely to create
more career options or opportunities than firms that aren't. If one enjoys coding, for example, one
could be a web designer or if one has written in one's blood, one could pursue a career in
content marketing.