How to Manage your Social accounts

1. CALL TO ACTION ON
SOCIAL MEDIA
By: Ahmed Elwaziry

2. What’s CTA
It’s a request from your audience on social
media to do a certain action

3. Why CTA
 Social media is channel of communication
 In social media Communication is not a target
itself
 In social media some times we seek actions
beyond communication

4. Types of CTA
Tangible reward
Rewarded
Intangible reward
Not Rewarded

5. Tangible reward
 It’s a Call to do certain action to get a physical
reward
 Example
 Electronic devise
 Tickets
 Others

6. Example

7. Example

8. Intangible reward
 It’s a Call to do certain action without physical
reward
 Examples
 Get Information
 Get recognition
 Having fun
 Spread something beneficial

9. Example

10. Example

11. Not rewarded CTA
 It’s a Call to do certain action without any
reward

12. Example

13. Don’t
 Use the unrewarded CTA as all people are not
willing to do something without any reason
 Focus on the physical rewards only in order
not to make the relation between you and your
customer so materialistic
 Use CTA all time , because if your audience
feel that you use them for marketing they will
leave you

14. Do
 Rewards both tangible and non tangible
 Clarify to your audience why they do so
 Competition and contest
 Ad value to your audience

15. Thank you
Ahmed elwaziry
Twitter: https://twitter.com/Awaziry
LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top