A slide deck from Adshot that provides insights about Gen Z, gaming and gaming influencers. Further, we demonstrate how our software can help your brand to really connect with Gen Z in an authentic way.

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adshot
Unlocking the
potential of gaming
influencers as the
key to the of
generation Z
Powered by
Steven
Van Belleghem
Pieter
Janssens
Reinhart
De Lille

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2
GENERATION Z
(1995-2007)
• 30% of the population by 2021
• True digital natives
• Online and offline worlds are Equal
• Crave authenticity
• Community oriented

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Generation Z
• Cord cutters
• Born multitaskers
• Member of many micro communities
• 75% uses adblock
• Distrust in general advertising
THE SHELTERED GENERATON

4. 44
What about your
brand?
Does your marketing
click with gen Z?

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Steven Van Belleghem
International keynote speaker
Investor in Adshot
Managers tend to
forget everything they
see in their daily lives
the moment they
enter the company “
5

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QUESTION ONE
Who has children
younger than 22?

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QUESTION TWO
Whose children
watch more
online videos
than traditional
TV?

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FINDING
Nielsen found that
gen Z watch more
video content on
their smartphone
than linear TV

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QUESTION THREE
Whose children
play games?

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FINDING
There are 2 billion
gamers
worldwide

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QUESTION FOUR
Whose children
watch other
people play
games?

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FINDING
850 million
people will watch
gaming content
this year

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AUTHENTIC
Real persons
rather than actors.
LIVE CHAT
Chat hub for viewers
& creators
SUBSCRIBE
Opportunity to subscribe
to creator to receive extra
perks.
LOYALTY TRAITS
Viewers can show how
loyal they are via
badges & stickers.
The most innovative media format
Copyrighted
content

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YouTube
Gaming
200M+ users watch gaming
content every day
50B+ hours of gaming content
watched in 2018

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Twitch
15M+ daily users watch live
gaming content every day
95 minutes is the average view
time per user
21 years is the average age

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How about Belgium?
Third most trafficked site with 90
million monthly visits and an average
time per visit of 27 minutes
1,2 million active users in
Belgium

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CREDIBLE
Gaming influencers rarely
promote products they
don’t like
MULTI-DEVICE
Content is available on
tablet, smartphone,
computer & tv
CREATIVE
Creative format to bring
your message to the target
audience
ADBLOCK FREE
Undetectable by
adblocking software
Gaming influencers - a new breed
Copyrighted
content

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Collaborating with
Gaming influencers

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Adshot facilitates collaborations

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Brands create a
campaign and make
an offer to 2.500+
registered gaming
influencers
BRANDS

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INFLUENCERS
Influencers can apply
for offers received from
brands and manage
the campaign
execution via adshot

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Total subscribers: 30M (BE 4.1M)
Total reach: 5M (BE 678K)
Current
Reach per platform
Total followers 3.5M (BE 559K)
Total reach: 117K (BE 18K)

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Manually establishing collaborations is difficult
Matchmaking Negotiation Contracting Assessment Payment
Time-consuming Requires various expertise Many pitfalls

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Establishing collaborations is easy via adshot
Matchmaking Negotiation Contracting Assessment Payment
Effortless Smart Automated

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Matchmaking
Finding the right
influencers

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How to find profiles?
How to contact them?
How to assess influencers?
Manually Finding influencers

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Finding influencers via adshot
FILTER OPTIONS TO
FIND RELEVANT
PROFILES
Demographic &
psychographic filters
QUALITY SCORE
Quality score based on
channel performance &
history
Curated list of influencers
Estimates about reach
REACH
ESTIMATIONS
2500+
INFLUENCERS

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Negotiation
Aligning expectations

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Manually Negotiating
• End up in spammed
inboxes
• Endless emailing
• Prior knowledge
required (approach,
pricing)

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Negotiating on adshot
SMART PRICING
Smart pricing based on
channel performance &
size
ACCEPT OR DECLINE
Accept or decline
in 1 click
Standard templates
to brief influencers
Influencers can start
immediately
READY TO
EXECUTE
BRIEFING
TEMPLATES

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Contracting
Formalizing agreements

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Manually Contracting
• (External) legal advice
• Lengthy process
• Contract as sole
safeguard
• Lots of emails to get
things signed

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Contracting on adshot
CENTRAL
RESPONSABILITY
One go-to-party for
legal
questions
Standard contracts for
campaigns
Adshot as a problem
solver
NEUTRAL THIRD
PARTY
BI-DIRECTIONAL
LEGAL FRAMEWORK

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Assessment
Measuring campaign
impact

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Manual Assessment
• Hard to gather
evidence
• Time-consuming to
calculate metrics
• Vanity metrics

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Assessment via adshot
REPORTING
Insightful campaign
statistics
RECEIVE BENCHMARKS
Benchmark your
campaign stats
INFLUENCER FEEDBACK
Receive insights on
campaign execution
Easily find branded
content
REAL-TIME CONTENT
TRACKING

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Payment
Paying for performance

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Manual Assessment
• Complex legal
framework
• Time & cash overheads
• Fees to brokers and
managers

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Payment via Adshot
Adshot takes
care of it.

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Pizza Hut Case
CAMPAIGN SETUP
• 14 Belgian influencers distributed
personal promotion codes via
YouTube, Twitch and Twitter
• Special landing page was created by
Pizza Hut
RESULTS
Budget < 5K
Impressions: 394K
Website visits 3.9k
ROI-positive campaign

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Look around you
What is typically going
on in the world of the
target audience you
want to reach?
Automate & scale
Try and find solutions
for that trend that
assist you to save time,
effort or knowledge
Focus
What trends are you
going for? Pick your
battles.
Conclusion
Copyrighted
content

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Influencer marketing
fundamentals
YouTube (influencer)
marketing fundamentals
Free courses & certification
Twitch (influencer)
marketing fundamentals
www.adshot.io/courses

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Vincent Franken
Vincent.Franken@adshot.io
Want to
talk?
Axel Gekiere
Axel.Gekiere@adshot.io