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A/E Accounting For Firm Leaders Daniel Laun Product Marketing Manager Axium www.axiumae.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1: Introduction To Accounting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dispelling Myth ,[object Object],[object Object],[object Object],[object Object]
Core Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These Are Examples Of Questions That Accounting Is Designed To Answer.
Measuring Cash Flow: The Profit & Loss  Time Period: A Specific Range Of Time Revenue ,[object Object],[object Object],Expenses ,[object Object],[object Object],Profit ,[object Object],[object Object],Cash:  Transactions That Affect Your Bank Account Accrual:  Transactions That Will Hit Your Bank Account, But Haven’t Yet
What Do I Own?  The Balance Sheet.  Time Period: Inception To Date. Assets ,[object Object],[object Object],[object Object],[object Object],Liabilities ,[object Object],[object Object],[object Object],Equity ,[object Object],[object Object],[object Object],+
The Balance Sheet Equity Liabilities Assets
The Balance Sheet Equity Assets Liabilities
Chart of Accounts Accounts Are Related By Transactions Revenue Expenses Assets Liability Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Profit and Loss Accounts Balance Sheet Accounts
Cash Based Transaction A Customer Pays You $1,000 for work already Performed. Cash Increase  $1,000 Revenue Increase   $1,000 Revenue Expenses Assets Liability Equity Profit and Loss Accounts Balance Sheet Accounts
Accrual Based Transaction Revenue Side Work In Progress Increases  $100  Unbilled Revenue Increases    $100 Revenue Expenses Assets Liability Equity Profit and Loss Accounts Balance Sheet Accounts John Works 1 Hour On A Project.  He Is Paid $30 per Hour (Cost).  He Bills $100 Per Hour (Revenue).  Two Transactions: Cost and Revenue
Accrual Based Transaction Cost Side Payroll Payables Increases  $30 Direct Labor Increases    $30 Revenue Expenses Assets Liability Equity Profit and Loss Accounts Balance Sheet Accounts John Works 1 Hour On A Project.  He Is Paid $30/Hour.  He Bills $100 Per Hour.  Two Transactions: Cost and Revenue
Dispelling Myths: Cash Vs. Accrual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Accrual Gets Tricky- Recognizing Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Cash Flow Statement (indirect) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2: Managing An A/E Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using a P&L to Manage an A/E Firm Project Profitability Project Revenue Project Related Expenses Non-Project Related Time Manage Employees (Utilization) Total Overhead Rent, Utilities & Other
Project Profit is Gross Margin Project Related Expenses ,[object Object],[object Object],[object Object],Gross Margin   ,[object Object],[object Object],Project Revenue ,[object Object],[object Object],[object Object],[object Object]
Keys to Managing Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Each Project for Profitability Spent = Hours * Rates and Expenses plus markup Project to Date Billed Plus WIP is what has been billed plus what is available to bill Phase or Task:  A Sub Component of the Project
Manage Portfolio’s of Projects Commercial Project M Project N Residential Project S Project T Project U Schools Project A Project B Project C Client B Project B Project T Client A Project A Project M Project S View Option 1 View Option 2 … Unlimited View Options Client C Project C Project N Project U
Common Drags on Project Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Utilization of Resources (People) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Drags on Utilization ,[object Object],[object Object],[object Object],[object Object],[object Object],Huge Impact!  Typical 10 Person Firm (Average $50,000 Salary X 2.9 (labor multiplier) X 1%= $14,500
Overhead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Cash Flow:  The P&L Statement Project Revenue Project Expenses Gross Margin Non- Billable  Time Other Expenses Profit & Project Revenue $1,000,000 Project Expenses ( $330,000) Gross Margin $670,000 Non Billable Time ($220,000) Other Expenses ( $300,000) Profit $150,000
P&L Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Cash Flow Cycle
Shorten Your Cash Flow Cycle
Time Entry & Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Cash Flow Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Billing Delays: Structural ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is the value of my unbilled effort?
Measuring Cash Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Month End & Reconciliation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Questions On Determining Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Word About Implementing Change! ,[object Object],[object Object],[object Object]
Growing Success Axium Encourages and Empowers Your Growth 20 YEARS A/E EXPERIENCE .NET 2.0 TECHNOLOGY EASE OF USE

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A/E Accounting For Firm Leaders by Axium

  • 1. A/E Accounting For Firm Leaders Daniel Laun Product Marketing Manager Axium www.axiumae.com
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  • 8. The Balance Sheet Equity Liabilities Assets
  • 9. The Balance Sheet Equity Assets Liabilities
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  • 11. Cash Based Transaction A Customer Pays You $1,000 for work already Performed. Cash Increase $1,000 Revenue Increase $1,000 Revenue Expenses Assets Liability Equity Profit and Loss Accounts Balance Sheet Accounts
  • 12. Accrual Based Transaction Revenue Side Work In Progress Increases $100 Unbilled Revenue Increases $100 Revenue Expenses Assets Liability Equity Profit and Loss Accounts Balance Sheet Accounts John Works 1 Hour On A Project. He Is Paid $30 per Hour (Cost). He Bills $100 Per Hour (Revenue). Two Transactions: Cost and Revenue
  • 13. Accrual Based Transaction Cost Side Payroll Payables Increases $30 Direct Labor Increases $30 Revenue Expenses Assets Liability Equity Profit and Loss Accounts Balance Sheet Accounts John Works 1 Hour On A Project. He Is Paid $30/Hour. He Bills $100 Per Hour. Two Transactions: Cost and Revenue
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  • 18. Using a P&L to Manage an A/E Firm Project Profitability Project Revenue Project Related Expenses Non-Project Related Time Manage Employees (Utilization) Total Overhead Rent, Utilities & Other
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  • 21. Manage Each Project for Profitability Spent = Hours * Rates and Expenses plus markup Project to Date Billed Plus WIP is what has been billed plus what is available to bill Phase or Task: A Sub Component of the Project
  • 22. Manage Portfolio’s of Projects Commercial Project M Project N Residential Project S Project T Project U Schools Project A Project B Project C Client B Project B Project T Client A Project A Project M Project S View Option 1 View Option 2 … Unlimited View Options Client C Project C Project N Project U
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  • 27. Measuring Cash Flow: The P&L Statement Project Revenue Project Expenses Gross Margin Non- Billable Time Other Expenses Profit & Project Revenue $1,000,000 Project Expenses ( $330,000) Gross Margin $670,000 Non Billable Time ($220,000) Other Expenses ( $300,000) Profit $150,000
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  • 29. The Cash Flow Cycle
  • 30. Shorten Your Cash Flow Cycle
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  • 38. Growing Success Axium Encourages and Empowers Your Growth 20 YEARS A/E EXPERIENCE .NET 2.0 TECHNOLOGY EASE OF USE

Notes de l'éditeur

  1. What is the cash flow cycle and what does it affect. For this presentation I’m actualy going to start with time expended. Once an employee has committed work to a project you’re a/p in terms of payroll are accumulating on behalf of a client. Time also keys the creation of Work in Process or WIP or unbilled revenue. Once you’ve paid your employee’s you’ve expended cash into the project which you don’t recoup until the client pays you. The key to any internal change is getting buy in from your senior leadership. It’s your job to help them understand the cost of not changing. The difference between the top 25% and bottom 25% of A/E firms according to PSMJ is 69 additional days in the cash cycle. That’s providing interest free financing to your clients for almost 3 months. Not only are you not earning interest, you’re losing the opportunity to invest that money and you may be paying interest on a loan to cover expenses. Now that is painful.
  2. Let’s say your firm has 1million in revenue. Industry experts expect that for A/E firms you would be carrying $330K of A/R or 120 days worth. That’s a lot of dough. If a 1mm revenue firm can cut 10 days out, that $25,000 one time and $1500 annually. For our hypothetical firm their A/R at the end of the next year would drop to $305k …the difference being available for other financing activities. If you are a 2mm firm, and you can cut 10 days, that $50k. Is everyone excited about trimming days?
  3. When you get key people on board, working in alignment, great things can happen. Individuals without their team often can make change for a short period only to find that it disappears when they leave. Lee Ioccoca and Chrystler are a good example. Ioccoca was heralded for the change that he braught to Chrystler. However, not to long after he stepped down the company again flirted with bankrupcy. Lasting change means changing people’s minds and spirits.