1. Google Updates
Panda and
Payday Loans
Kenny Davies
Content optimisation specialist
@kenny_davies

2. What does Panda do?
If a site has thin, similar, duplicate content, and/or any
“SEO pages” it will be at a high risk of getting a penalty in
this and future Panda updates.
If duplicate content exists, I recommend adding more
value to it. No two pages should have similar content, but if
they do, combine the pages into one high value page.

3. Panda 4.0
•Panda 4.0, is a huge update
to the algorithm with around
7.5% impact on English
queries
•Panda as Mentioned by
Cutts a few months back will
help more sites recover.

4. More Panda
•Google's numbering scheme suggests that Panda 4.0 is a
major update, which means that it is both an algorithmic
update and a data refresh.
•We should expect rankings to fluctuate - keep an eye on
analytics and SEMRush

5. eBay lost out…
•Why the drop?
•Category pages,
this will become
increasingly more
important on e
commerce sites

6. Payday Loans 2.0
This is the second version of the Payday Loan Algorithm,
and it takes action towards websites that contain spammy
keywords like:
● “payday loans,”
● adult themed/pornographic keywords and
● other spammy keywords.
It only impacted 0.2% of English queries, any Payday loan
clients should be checked.

7. For more detail about how Google’s latest
Panda 4.0 update affects you, read the blog
post below:
All you need to know about the new Google
algorithm Panda 4.0
@kenny_davies