Pinterest released a new feature for iOS and Android this week - the Guided Search. It gives users the capability to dig deeper into the social platform, by guiding searches with suggested tags to find more treasure amongst some 30 billion pins.

1. Guided Search
explained

2. Average Pinterest user
• Over 70 million users
• 80% are women
• 50% have children
• Majority are 25 - 44

3. Financial benefits of using Pinterest
1 pin = 2 visits = 6 pageviews = 10 re-pins =
78 cents (46p)

4. • 750 million boards
• 30 billion pins
• The figure has grown by 50% within the last
6 months (Pinterest has been expanding into
more languages)
• 75% of usage is on mobile devices
A few interesting stats

5. New Guided Search
• Released on 24 of April 2014
• for Android and iOS
Pinterest’s CEO Ben Silbermann said: “Pinterest after all is
about discovering things that you didn’t even know are out
there.”
• Guides users from a broad term to potential
answers

6. How does it work in practice
1. User writes down the keyword
2. Pinterest displays the categories (tags) to narrow
down the search
3. User can choose more than one of those possibilities
4. The most relevant pins appear below

7. Pinterest Search Engine Algorithm
Note: Board’s titles, captions and
comments are used to establish
categories (tags)!
• Keywords in pins descriptions (at the
beginning of this description)
• Keywords in the boards’ names and their
descriptions (boards should have a broad
keywords)

8. Pinterest Search Engine Algorithm
• Keywords in the name of a picture/file
• Number of re-pins matters
• Short descriptions = more re-pins
• Keyword density doesn’t matter

9. Businesses that should use Pinterest
• Fashion
• Home/garden design
• Food and beverages
• Household
• Weddings/events
• Travel
• Arts and crafts
• Children-related products

10. Thank you for watching!
Find me on Twitter @JoannaLangier
For more detail on Pinterest’s Guided Search read
the blog post here