We are: Business Problem Solving company focusing on humans motivations, needs, and fears as the basis of their INSIGHTS. It helps us to be able to create NEW, INNOVATIVE and CREATIVE solutions through our "Design Thinking" Process. Our Partnership: Will rely on the need for penetration and the frequency of "Executive Education Programme" at Georgetown University.

1. DESIGN THINKING
for INNOVATION

2. WHO ARE WE?
Our Crew & Solution Partners
AYŞE SERRA SAYGILI
INNOVATION COACH
DESIGN THINKING TRANININGS
• London Genius Box; Design
Thinking Capability Training
• Acumen & IDEO; Humen Centered
Design Thinking Training
• University of Virginia; Design
Thinking for Innovation Training
DESIGN THINKING EXPERIENCES
• 2012-2017 - Red Bull TR; Innovation
Leader
• Since 2017 - SEED MC; Founder &
Ideation Coach
INSIGHT
ANALYSTS
PROJECT
EXPERTS
ILLUSTRATORS
& DESIGNERS
OUR CREW
PROJECT TEAM
COPYWRITERS MEDIA PRODUCTION
TEAMS

3. WHAT WE DO?
Our Products
DESIGN THINKING
TRAINING
DESIGN THINKING
FACILITATION
We design and deliver innovation design sprints, projects and
training programmes that get your people solving problems brilliantly.
We teach your people to facilitate creative
workshops for you.
We facilitate the creative process by
running projects with you

4. SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
4
Do Your Research
5
Identify Insights
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map

5. SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
4
Do Your Research
5
Identify Insights
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map

6. BUSINESS PROBLEM
1 - Scoping (Combined with STEP 2)
TARGET GROUP NEED INSIGHT
BUSINESS PURPOSE:
How to increase the participation of executive program in Georgetown University?
BUSINESS PROBLEM:
How might we replace the guilt of the time executive students stole from their family
with the pride of having a better job for them?
1on1
Interviews
Data
Analysis
STEP 1
COLLECTING DATA
STEP 2
ASSUMED INSIGHT
Our target group thinks that the time spent on
executive education prevents them from spending
time with their families after work. That leads them
feeling guilty. They want to participate in education,
but they are having trouble seeing the rewarding
outcome as a result.

7. SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
4
Do Your Research
5
Identify Insights
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map

8. SCOPING IDEA IMPLEMENTATION
STEP 1 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map
INSIGHT
STEP 2
4
Do Your Research
5
Identify Insights

9. Field
Visit
Journey
Map
Data
Analysis
1on1
Interviews
Analogy
Workshop
Field Visit to University campus to understand the behaviors
of our target group. What do they do and why?
Analyze the existing datas for executive
students in Qatar.
Creating Journey map for executive students to
understand their tension points and satisfactions.
1on1 interviews with the target group and
teaching staffs.
Understand the target group by the analogy
experience and determine the needs.
BUSINESS PROBLEM
2 - Insight

10. SCOPING IDEA IMPLEMENTATION
STEP 1 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map
INSIGHT
STEP 2
4
Do Your Research
5
Identify Insights

11. SCOPING IMPLEMENTATION
STEP 1 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map
IDEA
STEP 3
6
Brainstorming
7
Create Napkin Pitches
INSIGHT
STEP 2
4
Do Your Research
5
Identify Insights

12. BUSINESS PROBLEM
3 - Idea

13. BUSINESS PROBLEM
3 - Idea

14. BUSINESS PROBLEM
3 - Idea

15. SCOPING IMPLEMENTATION
STEP 1 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map
IDEA
STEP 3
6
Brainstorming
7
Create Napkin Pitches
INSIGHT
STEP 2
4
Do Your Research
5
Identify Insights

16. SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
4
Do Your Research
5
Identify Insights
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map

17. SCOPING INSIGHT IDEA IMPLEMENTATION
STEP 1 STEP 2 STEP 3 STEP 4
1
Identify and Opportunity
2
Scope Your Project
3
Make Your Plans
4
Do Your Research
5
Identify Insights
6
Brainstorming
7
Create Napkin Pitches
8
Make Prototypes
9
Get Feedbacks
10
Iterate or Run!
DESIGN THINKING
Road Map

18. Ideas
Plans
1.Selection: Selection of the best ideas.
2.Prototype: Modeling the best ideas chosen.
3.Test: Testing the prototyped ideas within the target group.
4.Iteration: If prototypes doesn’t work on the target group - they iterate!
BUSINESS PROBLEM
4 - Prototyping

19. BUSINESS PROBLEM
4 - Prototyping

20. BUSINESS PROBLEM
4 - Prototyping

21. BUSINESS PROBLEM
4 - Prototyping

22. BUSINESS PROBLEM
4 - Prototyping

23. OUR OFFER
Cooperation
BUSINESS PROBLEM SOLVING
BY DESIGN THINKING
TRAININGS
AND KEYNOTES

24. THANK YOU
AYŞE SERRA SAYGILI