In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch.  But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.

1. 18 Blogging Essentials For Newbies In The Blogosphere

2. In the age of digital media, blog sphere serves
as the business hub for marketers. It is the
center-point of all marketing activities and
allows brands to share their vision, mission,
expertise and knowledge with the world - at a
touch. But maintaining a blog is a full time job,
it takes time, energy and skill to run a
successful blog. Besides there are nitty-gritties
of blogging that bloggers need to remember all
the time. And this can be daunting for those
new in the field.
So to get newbies up and running in no time,
here are some essentials of blogging that every
blogger/marketer should know.

3. Quality: Quality is on top of everything. From
text to visuals, each element should go
through testing for quality assurance.

4. Relevance: Relevance is key to building
connection with the audience. If a blog post is
not relevant to the audience you are targeting,
it is wasted.

5. Value: Always try to provide unique value to
your audience i.e. bring into light a unique
perspectives, offer discounts or simply help
your audience learn something new.

6. Solution To A Problem: Problem solving is another crucial
element of a blog post. Identify pain points of your target
audience and offer them genuinely honest solutions
through blog posts.

7. Social Media Buttons: To encourage visitors to
share blog posts instantly, don't forget to
embed social media sharing buttons on the
blog. The easier it is to share a post, chances
are more people will share the post.

8. Creativity: Creativity helps in more than one
way. Creative content is interesting to read, it
draws attention and ensures that the audience
sticks to the blog. Also, it increases the
attention span.

9. Originality: Originality or uniqueness of
content is also an important factor in blog
compilation. Duplicate or redundant content
not just ill-performs on search engines but it
also sounds bland to the readers.

10. Fun side: Nobody likes reading boring stuff.
Bring life to your content with interesting and
sensible puns.

11. Graphics: Graphics add life to a blog post.
Adding a visual component enhances virality of
a blog post. Posts with better graphics are
easier to read and get more shares.

12. Comments: Enable comments so that
the visitors can leave their feedback
or initiate/participate through
discussion. Blog comments also serve
as a measure for a blog post's
engagement.

13. Link Structure: Link structure is important to
navigate audience from one page to another.
Properly defined link structure ensures that
the audience is served with the right content
and does not bounce off quickly.

14. Call To Action: What do you want your
audience to do once they have read the blog
post? Sign-up for an account, click contact us
or checkout another page on the website?
Create sensible call-to-actions (CTAs) and guide
users to the next step.

15. Engaging Title: The very first thing that catches
attention in a blog post is its title. Make sure
the title is short, snappy and interesting
enough to buy audience's interest during
promotion.

16. Format: Formatting is essential to make blog
post readable and easy-to-navigate. Format
blog post such that it is in order and legible.
Don't complicate or confuse formatting with
page's layout.

17. Grammar: A spell mistake, a typo or a simple
grammatical error could earn you a bad
reputation with your audience. Always read
and reread your content and make sure there
are no such mistakes.

18. References: Always attribute and credit
resources. Quoting references adds authority
to your content and it also serves as an
evidence of the research done to produce the
content.

19. Meta Tags: Forgotten but not gone, meta tags
are still worth your attention. Meta tags make
it easier to place content according to
relevance and are also great for search engine
marketing.

20. Monitoring: Monitoring is another crucial
aspect of blogging. Set KPIs to evaluate blog
post's performance and learn what works and
what fails to grab attention and act accordingly
in future.

21. Thank you!