2. Play FM & Sunny FM
SWOT Analysis
Internal Environment Analysis:
Strengths: Weaknesses:
- Both cover a wide range of listeners - Some tastes are not fulfilled.
tastes.
- Highly contested market pie.
- Strong image.
- Decent experience in the work field.
- Robust brand awareness.
- Good market share.
3. Play FM & Sunny FM
SWOT Analysis
External Environment Analysis:
Opportunities: Threats:
- Large targeted customer segment. - Strong, highly competitive competitors.
- Strong demand. - Highly contested market.
- Positive market trends. - Online/mobile is being used heavily by
competitors.
- Strong partners.
- Still there’s room to utilize the
online/mobile side.
- Relatively stable
economical/political/legislative climate.
