4. About
Us
Founded by, Mukesh Ambani son of Dhirubhai Ambani in 2007.
Part of the Reliance Industries a conglomerate holding
company.
Comes under the Reliance Retail.
Range of collections ranging from gold, silver, diamond and
platinum jewellery pieces.
Brands like ASYA, Amora, Miliani, Regalia which are designed
by experienced craftsmen are under Reliance jewels.
Reliance Jewels also has Online Portal.
Present in two different formats – Standalone Showrooms & Shop
in Shop (SIS).
Currently operating through 58 Showrooms & 36 SIS.
5. India is a land of diverse cultures.
These cultures are not only our roots but also
our identity.
Jewelry in each of these diverse cultures has
been a commonality but has its own
traditional designs with a unique history.
9. OUR
STORY
At Reliance jewels, we have got a
stunning range of designs and with the
ease of availability across all regions, it
truly helps our customers to find the
expression which suits them the best.
OUR STORY
10. Our
Objective
“We understand and value our customers
and aim to bring only the best offers &
benefits for them combined with superior
quality, exquisite designs at our
showrooms”.
11. Surbhi Jyoti
• A TV actor helps increasing the brand’s face value in
the Regional market.
• Post with contents and involvement of Surbhi Jyoti
have gained maximum traction.
Hashtags
#BeTheMoment
#IGotItFromMyMom
#OurEnvironmentOurJewel
#24KaratHeart
#IFeelForYou
Brand
Associaltion
12. • Recent posts include #OurEnvironmentOurJewel where
pledges were being taken for the environment and an
elaborate campaign for mother's day which included a contest.
• The brand position itself to have huge mix of traditional and
contemporary of designs while also showcasing a regional
touch and accessibility.
1,001,544 people
36.3K Followers
11.2K Subscribers
No Presence
Brand Tonality: Elegant and Informative
Cross posting is evident across social media platforms.
15. Campaign
Idea
This Diwali, celebrate love and happiness by gifting jewels to the gem of your
life from our limited edition #JewelsForAGem Collection
16. Objectives
GOAL
To increase footfall in
the stores.
Objective 1
To Increase the Social Media Awareness of
the brand by generating more traffic
online.
Objective 2
Showcasing the limited edition festive
collection.
17. Campaign
#JewelsForAGem
• KPI:
Impressions
• Execution:
The campaign will have the prime motive of getting high
number of Impressions for increasing Brand Awareness for
the limited edition festive collection.
• Time Frame:
40 days- 12th Oct, 2020 to 20th Nov, 2020.