Email marketing is a vital part of Inbound Marketing Strategy. Learn about funnel [A.I.D.A.], tools, action items & KPIs in these slides.

1. EMAIL MARKETING
SalesMarketing Growth Communications
AYUSH GUPTA
www.youngnomads.in

2. Overview
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What is Email Marketing
Why Email Marketing
Email Marketing Funnel
A.I.D.A.
Action Items
A/B Testing
Key Performance Indicators

3. What is Email Marketing?
Engaging with customers and readers
through the channel of email and promoting
valuable content and sale products by
aligning with the company's business
objective.
AYUSH GUPTA
www.youngnomads.in

4. Why Email Marketing?
High Conversion Rate
Personalised
Easy targeting
Cost Effective
Flexible & Fast
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5. Email Marketing Funnel
Awareness
Interest
Decision
Action
A.I.D.A.
Funnel of
Marketing
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6. Awareness : The reader get to know about you &
your content through your blog and Youtube videos.
Interest : There will be few people who will be
interested in your content. They will visit your
website again and show some extra interest in you.
The number of people will be fewer than the
previous stage.
A.I.D.A. - In- Depth
Decision and Action on next slide
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7. Decision: In this stage they decide to buy a product
you are recommending it may be any digital or
physical product you are recommending.
Action: They press the "Buy" button. Take a note that
there will really few people who will take action to
buy the product when comparing to the people who
were at the awareness stage.
A.I.D.A. - In- Depth
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8. Action Items
Awareness Stage :
Provide great information about the topic. Be in depth. Write
super informative content.
When the reader is impressed by the content, they will be
ready to get this type of content on regular basis.
Make an Opt In Form: To let your reader subscribe.
You must have seen windows where they show “sign up”.
You also have to do something of similar sort. There are lot of
tools available for that online.
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9. Action Items
Lead Magnet
It is difficult to ask for someone’s email id simply. You need apply
some proven marketing strategy.
One of them is by giving away a free e book and asking their email
address in exchange.
There are plenty more ways similar to this. You can try this it works.
Make an Opt In Form: To let your reader subscribe.
You must have seen windows where they show “sign up”.
You also have to do something of similar sort. There are lot of tools
available for that online.
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10. Action Items
Email Marketing Tools
There are lot of email marketing tools in market like Mail Chimp,
ConvertKit etc.
Mail Chimp Offers free service till you have 2000 subscriber, so if
you don’t have budget then you can use this one.
ConvertKit is also a great option but it does not have freemium
option.
Email Sequence
Once you have a marketing tool on place then you can make a
sequence of email which you need the new subscriber to read.
You need to segment the subscriber and send different e mails
accordingly.
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11. Just 1 More
Action Item !
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“Content is the atomic particle of all
digital marketing.”
– Rebecca Lieb

12. Action Items
Last action item in this is Sales pitch
Sales Pitch :
In the email sequences, do not sale the product in the first email it
self, make sure to give them a great information first.
You can have a mild sale’s pitch in the 3rd email and a giant sales
pitch in the 5th or 6th Email of the sequence.
Make them aware about the product first and then they will start
converting slowly.
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13. A/B Testing
You have to optimise and know things how they are working out. For
that A/B testing is great.
Let the customer know what they want and just keep giving them.
Most of the Email marketing tools have this feature and it will help you
to know what people are clicking on and what they don't even touch so
you can analyse and keep relevant content.
This way you will also know which headline is giving you more open
rates.
In short use this feature extensively.
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14. Key Performance Indicators
Every manager worries about the metrics, so here they are.
Recipients
Open Rate
Click Through Rate
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15. This is all about Email Marketing if you want
to get in touch with me and know in detail
about anything digital marketing you can
connect with me on Twitter.
You can visit YoungNomads.in for more
information about Web Analytics, Lead
Generation and Conversion Rate Optimisation
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16. THANK YOU!
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