Different types of google ads campaign and ad formats available in google ads. - Ayush Sharma

1. CAMPAIGN & ADS FORMATS

2. DIFFERENT TYPES OF GOOGLE AD
CAMPAIGN
AND ADS FORMATS.

3. Reach customer when they are actively
searching for a product or service using
google or some other partner search
engines.
USED FOR
● Lead generation.
● Website traffic.
Search Campaign

4. DIFFERENT TYPES OF SEARCH ADS
● SEARCH ADS
● SEARCH ADS WITH
EXTENSION

5. Reach customers based on the customer
behaviour such as interest, search
history & many more
USED FOR
● Building brand awareness.
Display Campaign

6. DIFFERENT TYPES OF DISPLAY ADS
● IMAGE ADS
● RESPONSIVE IMAGE ADS
● RICH MEDIA ADS

7. Reaching out customer more effectively
by showing product images in the SERP
itself through a display ad.
USED FOR
● Generally used by E-commerce
websites.
● Lead generation.
Shopping Campaign

8. Reach out customer with a more
engaging and effective way like a video
or slideshow video.
USED FOR
● Building brand awareness.
● Website Traffic.
● Lead generation.
Video Campaign

9. This is an ad which specifically has only
one goal and that is reaching as many
customer as it can and maximize APP
Installs ( Generally Android )
USED FOR
● App Installs
Universal App Install

10. Dynamic ads that can fit as the
requirement is. This ads can toggle
between display ads and search ads to
maximize the performance of the ads.
USED FOR
● Branding
● Generating leads
Smart Campaign

11. THANK YOU!
AYUSH SHARMA
DIGITAL MARKETING EXECUTIVE,
MADVERT SOLUTIONS PVT. LTD