new product development

3. IDEA GENERATION

4. COMPANY PROFILE
Company Name : VAAMAN PVT LTD
Established on : AUG 2016
Product : TARSIER LENS
Tagline : The Third Eye
Logo :

5. FEATURES OF THE PRODUCT
T - Highly advanced Technology
A - Available in different colours
R - Recording ability
S - Still image picture
I - Instant live video recording
E - Evidence
R - High Resolution

6. OBJECTIVES
• To determine the importance / need of spy
cameras in the field of crime investigation
• To determine the acceptance of technological
upgradation in the spy cameras
• To determine the features demanded by the
target customers in the product

7. RESEARCH HYPOTHESIS
1. Ho = There is need of spy cameras while
investigation
Ha = There is no need of spy cameras while
investigation
2. Ho = There is high aceptance of technological
upgradation in the spy cameras
Ha = There is low acceptance of technological
upgradation in the spy cameras

8. HOW IT WORKS
Images and
Gestures
Reflect
information on
desired surface
Project image
Capture Send for
Processing
Send info

10. RESEARCH METHODOLOGY
CONCEPT TESTING
You have an idea and it has passed the screening stage however,
internal opinion is not the most important .You need to ask the
people that matters – the customers
SAMPLING
• Research area = Kanpur city
• Sample size = 30
• Sampling frame = Detectives
Cops
Bureaucrats
Government
• Sample design = Non – Probability sampling
• Source of data collection = Primary data

11. BUSINESS ANALYSIS

12. SWOT ANALYSIS
STRENGHTS WEAKNESS
OPPORTUNITY THREAT
•Monopoly in the market
•Can be easily used
•Acts as a proof/ evidence
•Undetectable
•First mover advantage
•Highly advanced technology
•Risk in getting legal approval
for public use
•With increase in the demand
for advanced technology there
will be a high demand for such
products
•Political issues
•Can be easily misused as
chances of non-acceptance
increases
•Aversion to change

13. MARKETING MIX
PRODUCT :
1. Name : “TARSIER LENS”
2. TAGLINE : “THE THIRD EYE”
3. FEATURES
• STORAGE UNIT
• SENSORS
• MATERIAL USED: TRIVEX LENS
4. PACKAGING :
Pair of lens packed in colour set along with bottle of liquid
used for cleaning the lens and an additional connector which
stores the recordings.

14. MARKETING MIX
PRICE :
• Price Quoted – 19,999rs only
• Following psychological Pricing
PLACE :
• Zero level channel distribution
PROMOTION :
1. Advertisement
2. Personal Selling
3. Sales Promotion
4. Public Relation

16. PACKAGING

17. ADVERTISEMENT

18. STP ANALYSIS
SEGMENTATION TARGETING
Government
officials
Private
detectives
Media High class
Society
Professions
Government
Indian
force
Police CID
Other
Officials

19. STP ANALYSIS
“ we offer a spy camera
which is not detectible
and can also be used as
contact lenses”.
Positioning statement

20. QUESTIONNAIRE

21. QUESTIONNAIRE

22. FINDINGS AND
INTERPRETATION
Yes = 70%
No = 30%

23. FINDINGS AND
INTERPRETATION
Yes = 40%
No = 60%

24. FINDINGS AND
INTERPRETATION
Yes = 80%
No = 20%

25. FINDINGS AND
INTERPRETATION
Less than 15000 = 15%
15000 – 25000 = 50%
25000 – 35000 = 10%
35000 – 45000 = 15%
45000 and above = 10%

26. FINDINGS AND
INTERPRETATION
Advertisement = 35%
Personal selling = 30%
Sales promotion = 20%
Public relation = 15%

27. CONCLUSION

28. Submitted by :
1. Arti Khanna
2. Aman Gulla
3. Ayush omer
4. Mohit Awasthi
5. Nimisha Gupta
6. Vaishali Agarwal
Submitted to :
Ms. Nischint Narula