This presentation has minimal words and lots of visuals (like any good presentation, though less interesting on slideshare!). If you would like to see the slides in context with audio, watch the Youtube video at: http://www.youtube.com/watch?v=B03WDe41uQg Held on December 14, 2012, this webinar takes a look at five "data chaos" factors that many nonprofits and political advocacy groups are facing after the 2012 US elections. For each, we discuss ways that organizations can mitigate these challenges through district-matching, spatial analysis, technology, and the Cicero API for address-based elected official contact information. For more info, visit http://www.azavea.com/cicero

1. How to Conquer Your Post-Election Data Chaos with Cicero
340 N 12th St, Suite 402
Philadelphia, PA 19107
215.925.2600
info@azavea.com
www.azavea.com/cicero

2. About Us
Andrew Thompson
Community Evangelist
athompson@azavea.com
215.701.7689
Maya Gutiérrez
Product Manager, Elections & Politics
mgutierrez@azavea.com
215.701.7684

3. About Azavea
• Founded in 2000
• 30 people
• Based in Philadelphia
– Boston office
• Geospatial + web + mobile
– Software development
– Spatial analysis services

4. Research-Driven
• 10% Research Program
• Academic Collaboration
B Corporation
• Pro Bono Program
• Donate share of profits
• Projects w/ Social Value
• Open Source

5. Clients, Industries and Partners
• Social and Human Services
• Arts and Humanities
• Elections & Politics
• Land and Water Conservation
• Public Health
• Economic Development
• Public Safety
• Municipal Services

6. Agenda
• Brief Cicero Overview
• 5 “Data Chaos” Factors:
– New Officials-Elect and New Districts
– Fewer emails, more forms, more social media
– Matching constituents to legislators for events
– National, state, and local level changes
– Make your issue relevant to new audiences
• Questions

7. An API and batch-geocoding service
for
address-based district matching and
public official contact information

9. API: Geocoding
Assign latitude/longitude coordinates
to your addresses

10. API: District Matching
Use address-level geocoding - the most precise
(and easiest!) method of geocoding - for your
district matches

11. Post-Election Data Chaos Factor #1:
New Officials-Elect and New Districts

12. We all know who won the election…
Image credits:
Ann Wagner – Wikipedia.org
Barack Obama – WhiteHouse.gov, through Cicero API
Brian Sims – www.legis.state.pa.us

13. …but do you know where?
Previous Congressional Districts
Congressional District 3
82nd Drive and Cascade Hwy
Clackamas, OR 97015
Congressional District 5
http://gov.oregonlive.com/Congress/districts/

14. …but do you know where?
New Congressional Districts
Congressional District 3
82nd Drive and Cascade Hwy
Clackamas, OR 97015
Congressional District 5
http://gov.oregonlive.com/Congress/districts/

15. Even if the incumbent won, your
constituents’ representatives have
changed!

16. How can Cicero help?

17. Updated year round by hand

18. Azavea’s Redistricting Background
http://www.redistrictingthenation.com/whitepaper.aspx

19. 1. New Officials-Elect and New Districts
Post-Election Data Chaos Factor #2:
Fewer officials with public emails,
More officials with contact forms,
More officials with social media

20. Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me

21. Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me

22. Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me

23. …meanwhile, social media is gaining
importance…

24. Same Example: Robert Brady, PA-1

25. Effective at the Local Level

26. How can Cicero help?

27. We keep track of it all!

28. Staterep.me

29. 1. New Officials-Elect and New Districts
2. Fewer emails, more forms, more social media
Post-Election Data Chaos Factor #3:
Matching Constituents with Legislators
for In-Person Advocacy Events

30. In-Person Advocacy Works
Image credits:
midcountymemo.com,
www.csba.com,
www.hsvma.org

31. …but it’s most effective when
constituents are matched to their
officials!

32. So how can you avoid this…
Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org

33. …and do it this way instead…
Image credit: www.flickr.com/photos/prettycleverevents/5260913978

34. …with this?

35. Cicero Batch-Geocoding

36. Step 1: Registration before event

37. Step 2: Send your list to us

38. Step 3: We’ll match attendees to
officials!

39. 1. New Officials-Elect and New Districts
2. Fewer emails, more forms, more social media
3. Matching constituents to legislators for events
Post-Election Data Chaos Factor #4:
We didn’t just elect the President and US
Congress…

40. Local, state level officials

41. They affect you, but are covered far less

42. Just after an election is the perfect time
to engage constituents and let them
know!
…How can Cicero help?

43. Cicero Started from a Local Need
Image credit: neastphilly.com

44. We’ve Since Expanded

45. 1. New Officials-Elect and New Districts
2. Fewer emails, more forms, more social media
3. Matching constituents to legislators for events
4. National, State, and Local level changes
Post-Election Data Chaos Factor #5:
Making your issue relevant

46. Whole ton of causes!
Image credits:
sparkaction.org, washingtonpost.com, cbsnews.com,
thinkchangepakistan.wordpress.com, trinaisakson.com

47. Why pick yours?

48. How is this part of Data chaos?

49. People care about where they live!

50. Neighbors, Local Environment, Schools
Image credits: southphillyblocks.org,
parade.com, wikipedia.org

51. And Cicero can help with…

52. Watersheds, Schools, Police, Census
Image credits: twitter.com/phillypolice,
census.gov, studentsinaction.org

53. Using Spatial Analysis for Advocacy

54. 5 Factors:
1.New Officials-Elect and New Districts
2.Fewer emails, more forms, more social
media
3.Matching constituents to legislators for
events
4.National, State, and Local level changes
5.Making your issue relevant to new
audiences with spatial analysis

55. Questions?

56. About Us
Andrew Thompson
Community Evangelist
athompson@azavea.com
215.701.7689
Maya Gutiérrez
Product Manager, Elections & Politics
mgutierrez@azavea.com
215.701.7684

57. How to Conquer Your Post-Election Data Chaos with Cicero
340 N 12th St, Suite 402
Philadelphia, PA 19107
215.925.2600
info@azavea.com
www.azavea.com/cicero