All the mistakes that we've made as a startup, and how not to repeat them.

1. Inside Story
CEO Azendoo
@greglefort

3. 2 years
163 countries
300 000 users

4. Success consists of going
from failure to failure
without loss of enthusiasm.
“

5. Pick a Name
… that doesn’t get stolen

6. Find Co-founders
… who stick with you

7. Raise Money
… a second time (hint. not that easy)

8. Complex Agreements
… are lethal. They feed lawyers, and
are not applicable

9. Going Wide not a Good Idea
… if you don’t find yourself a global niche

10. Burn $$ on User Acquisition
… only after you reach product retention

11. Focusing on Advanced Users
… is a mistake, if you forget
(or mess up with) newcomers

12. An Experience, not a Product
…. get a f**king designer and
think user first

13. Get (powerful) Partners
… but choose your ride

14. Developping a Payment System
… is stupid. You lose development time and
shift focus away from your app.

15. Meet our Team
… that’s our #1 asset and your
#1 priority as a founder

16. Thanks!
www.azendoo.com