MN AMA Search101

MN AMA & MIMA—Search Engine Marketing 101 Raise Visibility & Drive Traffic May 5, 2009

We Will Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Placement Test Do You Know Your Acronyms?

Placement Test: Do You Know Your Acronyms ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brief History of Search Engines Search 101

What is a search engine? ,[object Object]

Global Search Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Universal Search ,[object Object]

Search Engine 101 ,[object Object],Organic Listings “Free” Pay-Per-Click Listings “Paid Advertising”

Google - Organic Rankings #1 Organic Ranking #2 Organic Ranking #3 Organic Ranking

Google - Paid Rankings #1 Paid Ranking #2 Paid Ranking #3 Paid Ranking #4 Paid Ranking #5 Paid Ranking

Search Engine Listings ,[object Object]

How Users See a Listings Screen

Search Engine Optimization Search 101

Organic Search - How it works ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search - How it works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search - How it works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Search Advertising Search 101

PPC Search Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC: Search Match #1 Search Match #2 Search Match #3 Search Match #4 - #7 Search Match Listings

PPC: Content Match #1 Content Match Previous #3 Fidelity.com loses placement in Content Match #2 Content Match

PPC: Content Match #1 Content Match #2 Content Match #3 Content Match

Search Distribution Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Search Marketing Effects campaign & Website Planning Sanarus Site Development - BreastLumpInfo.com

Sanarus Example ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sanarus Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Search Marketing to Help Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keywords Keywords Advertiser Competition Approx Search Volume: July Approx Avg Search Volume breast pain 0.93 165000 201000 breast surgery 1 165000 110000 www.breastlumpinfo.com/breast-surgery-alternatives/ breast symptoms 0 40500 49500 www.breastlumpinfo.com/breast-lump-symptoms/ breast lump 0.86 40500 40500 www.breastlumpinfo.com/breast-lumps/ breast biopsy 0.8 33100 40500 www.breastlumpinfo.com/breast-biopsy-procedure/ sore breasts 0.66 27100 27100 breast health 0.8 33100 27100 breast cyst 0.66 22200 22200 breast lumps 0.86 22200 22200 lumps breast 0.26 22200 22200 breast lumps 0.73 22200 22200 breast cyst 0.66 22200 22200 breast mri 0.6 22200 22200 breast disease 0.6 22200 22200 www.breastlumpinfo.com/breast-disease-treatment/ breast ultrasound 0.73 18100 18100 breast tumor 0.93 12100 14800 www.breastlumpinfo.com/breast-tumors/ breast cysts 0.53 14800 14800

<title>Breast Lump Info</title> <meta name="keywords" content="breast lumps, breast lump, benign breast lump" /> <meta name="description" content="Have you found a Breast Lump? Information is power. BreastLumpInfo.com has the latest information for women whose breast lump has been diagnosed as benign. " />

Results: Ranking No. 3 & 4 in organic results for “ Breast Lump Info ”

Results: Ranking No. 7 in organic results for “ Breast Lump Diagnosis ”

Case Study Using Search Campaigns to Discover New Markets Search 101

Bellcomb Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bellcomb Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bellcomb PPC Search Campaign Results ,[object Object],[object Object],[object Object],[object Object]

Bellcomb PPC Search Campaign Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testimonial ,[object Object],[object Object],[object Object]

Ongoing ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Next ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Next ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pop Quiz ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pop Quiz ,[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for Listening Questions?

MN AMA Search101

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