the power of online video in general. Online video is more than just a Youtube-channel and pre-rolls

1. WHEN VIDEO BECOMES SERIOUS BUSINESS
QUADIA Web TV | +31-35-5444000 | www.quadia.tv | @quadia | QuadiaWebTV
NICO VERSPAGET
B2B Marketing Forum
NICO.VERSPAGET@QUADIA.NL
© Copyright 2004-2012, Quadia ®, www.quadia.tv @NICOVERSPAGET 20 March 2012 QUADIA WEB TV
Thursday, March 22, 12

2. Full Service
Online Video Specialist
B2B Marketing Forum
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Thursday, March 22, 12

3. QUADIA WEB TV
Online Video Technology
Content Production
Consultancy & Advice
B2B Marketing Forum
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Thursday, March 22, 12

4. the world
of online
video B2B Marketing Forum
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Thursday, March 22, 12

5. B2B Marketing Forum
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Thursday, March 22, 12

6. 51% in 2010
Source: LimeLight networks B2B Marketing Forum
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Thursday, March 22, 12

7. Source: LimeLight networks B2B Marketing Forum
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Thursday, March 22, 12

8. B2B Marketing Forum
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Thursday, March 22, 12

9. 91% in 2014
Source: Cisco B2B Marketing Forum
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Thursday, March 22, 12

10. Source: Cisco B2B Marketing Forum
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Thursday, March 22, 12

11. B2B Marketing Forum
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Thursday, March 22, 12

12. 32%
in B2B markets
B2B Marketing Forum
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Thursday, March 22, 12

13. 60%
in B2B markets
B2B Marketing Forum
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Thursday, March 22, 12

14. B2B Marketing Forum
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Thursday, March 22, 12

15. et
dg
Bu
Content
Vie
ws
B2B Marketing Forum
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Thursday, March 22, 12

16. et
dg
Bu
Content
4
Vie
ws
screens
© Copyright 2004-2012, Quadia ®, www.quadia.tv
B2B Marketing Forum
20 March 2012
Thursday, March 22, 12

17. et
dg
Bu
Content
Vie
ws
B2B Marketing Forum
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Thursday, March 22, 12

18. B2B Marketing Forum
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Thursday, March 22, 12

19. mobile video
is bigger than
‘desktop’
video in 2015
141% growth per year
B2B Marketing Forum
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Thursday, March 22, 12

20. 141% growth per year
B2B Marketing Forum
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Thursday, March 22, 12

21. 5 screen
th
B2B Marketing Forum
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Thursday, March 22, 12

22. 5 screen
th
monthly growth of video
referrals is
© Copyright 2004-2012, Quadia ®, www.quadia.tv
Thursday, March 22, 12
48%
referrals watch15% longer
B2B Marketing Forum
20 March 2012

23. 5 screen
th
© Copyright 2004-2012, Quadia ®, www.quadia.tv
referrals watch15% longer
B2B Marketing Forum
20 March 2012
Thursday, March 22, 12

24. Source: Unruly Media B2B Marketing Forum
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Thursday, March 22, 12

25. 840
40
mio
270
mio mio
Oct 2010 Oct 2011 Oct 2012 ?
Source: Unruly Media B2B Marketing Forum
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Thursday, March 22, 12

26. B2B Marketing Forum
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Thursday, March 22, 12

27. 60 hours videocontent
uploaded to YouTube
per minute
Source: YouTube (Feb 2012) B2B Marketing Forum
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Thursday, March 22, 12

28. Source: YouTube (Feb 2012) B2B Marketing Forum
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Thursday, March 22, 12

29. B2B Marketing Forum
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Thursday, March 22, 12

30. >95% < 10.000 views
B2B Marketing Forum
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Thursday, March 22, 12

31. B2B Marketing Forum
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Thursday, March 22, 12

32. B2B Marketing Forum
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Thursday, March 22, 12

33. B2B Marketing Forum
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Thursday, March 22, 12

34. B2B Marketing Forum
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Thursday, March 22, 12

35. 190.000.000 1.000.000
views views
440.000 818
subscriptions subscriptions
700%
more revenue B2B Marketing Forum
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Thursday, March 22, 12

36. B2B Marketing Forum
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Thursday, March 22, 12

37. External Communication
UWV
B2B Marketing Forum
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Thursday, March 22, 12

38. UWV EMPLOYER CONGRESSES
• Congresses at various locations
• On laws and regulations
• Large employers
• Presentations, workshops, Q&A
B2B Marketing Forum
© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012
Thursday, March 22, 12

39. CONGRESS ONLINE
• New visitors and review for visitors
• Short information and learning sessions
• Interviews with the experts
• Ask questions via internet
• Background information and tools
B2B Marketing Forum
© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012
Thursday, March 22, 12

40. B2B Marketing Forum
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Thursday, March 22, 12

41. 250%
© Copyright 2004-2012, Quadia ®, www.quadia.tv
Thursday, March 22, 12
B2B Marketing Forum
20 March 2012
Higher reach

42. B2B Marketing Forum
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Thursday, March 22, 12

43. B2B Marketing Forum
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Thursday, March 22, 12

44. 87%
© Copyright 2004-2012, Quadia ®, www.quadia.tv
Thursday, March 22, 12
20 March 2012
Forwards
B2B Marketing Forum

45. B2B Marketing Forum
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Thursday, March 22, 12

46. Internal Communication
NetApp
B2B Marketing Forum
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Thursday, March 22, 12

47. BUSINESSCASE
• EMEA All Hands meeting (2 x per year)
• Replaces yearly ‘offline’ meeting
• Interviews, videoreports, discussions,
presentations, awards, best practices, etc.
• Interactive moments (2nd screen)
• More effective communication
• Continuous communication concept
B2B Marketing Forum
© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012
Thursday, March 22, 12

48. B2B Marketing Forum
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Thursday, March 22, 12

49. 72% COST REDUCTION
© Copyright 2004-2012, Quadia ®, www.quadia.tv
Excl. in-productivity
B2B Marketing Forum
20 March 2012
Thursday, March 22, 12

50. © Copyright 2004-2012, Quadia ®, www.quadia.tv
Excl. in-productivity
B2B Marketing Forum
20 March 2012
Thursday, March 22, 12

51. B2B Marketing Forum
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Thursday, March 22, 12

52. 92% REACH
© Copyright 2004-2012, Quadia ®, www.quadia.tv
Within 2 weeks
B2B Marketing Forum
20 March 2012
Thursday, March 22, 12

53. © Copyright 2004-2012, Quadia ®, www.quadia.tv
Within 2 weeks
B2B Marketing Forum
20 March 2012
Thursday, March 22, 12

54. Customer Services
AstraZeneca
B2B Marketing Forum
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Thursday, March 22, 12

55. ONLINE MEDICAL LEAFLET
• Addition to medical leaflet
• Instruction, side effects, patient examples
• Personally and easy to understand
• Dutch, English, Turkish, Arabic
• Additional information for doctors
• Available on all devices
B2B Marketing Forum
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Thursday, March 22, 12

56. e-Learning
Oncologie TV
B2B Marketing Forum
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Thursday, March 22, 12

57. ONCOLOGY TV
NICHE TV PUR SANG
• 2.400 Doctors
• Industry and health care institutions
• Information and knowledge
• Interactive / discussion
• Legislation and accreditation
• Medical advisory board
• Research amongst viewers
• Improved treatment of patients
B2B Marketing Forum
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Thursday, March 22, 12

58. B2B Marketing Forum
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Thursday, March 22, 12

59. 70 programs / year
B2B Marketing Forum
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Thursday, March 22, 12

60. B2B Marketing Forum
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Thursday, March 22, 12

61. B2B Marketing Forum
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Thursday, March 22, 12

62. 90% REACH
B2B Marketing Forum
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Thursday, March 22, 12

63. B2B Marketing Forum
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Thursday, March 22, 12

64. YOUR PLAYER IS A WEBSITE
B2B Marketing Forum
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Thursday, March 22, 12

65. B2B Marketing Forum
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Thursday, March 22, 12

66. Whitepaper
The Power of
Interactive
Video
B2B Marketing Forum
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Thursday, March 22, 12

67. Whitepaper
The Power of
Interactive
Video
Give us your businesscard
B2B Marketing Forum
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Thursday, March 22, 12