Google came to Earnest with a very specific task – to develop a campaign to drive sales of its Google Maps for Business software. Working with one of the world’s most recognisable companies didn’t mean the campaign could take care of itself. Earnest needed to put across an important business case, tuning into the needs of different audiences, while remaining humorous, informative and on-brand. They launched an integrated campaign featuring direct mail, online ads and personalised URLs to make a map much more than a map.

10. Think like the client

11. Think like the audience

12. Think like Paul Daniels

16. 08. Start with the Truth: If you feel stuck, write a letter to
your friend (or your mom) about the product, feature, job
description or news. Once you’ve written something simple
and true, then see if it’s appropriate to give it a twist, or a
wink, or a bit of personality.

17. When is a map, more than a map?

25. Within 3 months the UK campaign delivered:
$1.25M pipeline business
136 Leads
3,500 unique site visits

29. Leave your preconceptions at the door
Digest everything you possibly can
Relax and let something come to you
Don’t be afraid to do something different
If you don’t love it, the audience probably won’t

30. www.earnest-agency.com
@earnestagency