Webinar from Jenn's Trends and B Squared Media on how to use Instagram to drive traffic for business.

2. I’m
Learning
How
to
Generate
Massive
Traffic
With
Instagram
#InstagramWebinar
From
@jenns_trends
and
@bsquaredmedia

3. Brooke
Ballard
Founder
&
Chief
Social
Strategist
Twi9er
(biz):
@B2MediaLLC
Twi9er
(personal):
@MadSMScienDst
www.F.com/b2socialmedia
Jenn
Herman
Social
Media
Consultant
Twi9er:
@Jenns_Trends
www.F.com/jennstrendsonline

4. • First
blog
post
in
January
2013
• Awarded
Social
Media
Examiner’s
Top
10
Social
Media
Blog
Award
in
February
2014
• PresenDng
as
an
Instagram
MarkeDng
expert
at
Social
Media
Day
San
Diego
in
June
2014

5. “Online
markeDng
isn’t
a
series
of
campaigns.
With
B
Squared
Media
it’s
a
conversaDon.”

6. My
Instagram
Story
4
Reasons
Instagram
Is
So
Important
The
Perfect
Profile
7
Ways
To
Generate
Traffic
For
Your
Biz
Final
Snapshot:
Pueng
It
All
Together

12. 1. Visual
MarkeDng
2. Fastest
Growing
Social
Media
Plagorm*
3. Your
Audience
IS
on
Instagram
4. High
Quality
Leads

14. 6
Factors
to
Consider

15. Your
Username
And
Name

16. Your
Bio
and
Profile
Photo

17. Use
a
Targeted
URL
In
Your
Bio

18. Set
Your
Profile
to
PUBLIC

20. 1. Use
the
Link
in
Your
Bio
• Custom
links
(i.e.
Bit.ly)
• Customized
Landing
Pages
• Sales
Page
• Blog
Page
• PromoDons
Page
Make
it
easy
to
get
from
the
Instagram
image
to
the
specific
desDnaDon

21. 2.
Use
Appealing
Images
• Organic/naDve
to
Instagram
• Behind
the
scenes
• Products
and
services
• PromoDons
and
discounts
• Tips
and
advice
Focus
your
images
on
what
your
audience
wants
to
see!

22. 3.
Use
CreaDve
Videos
• How-­‐to
videos
• New
releases
or
updates
• GreeDngs
• Entertainment
Show
the
“real”
side
of
your
business
through
videos.

23. 4.
Use
Hashtags
• Use
relaDve
tags
and
keywords
• Don’t
use
too
many
• Use
popular
and
less-­‐popular
hashtags
DrasDcally
increase
the
reach
of
your
posts
and
grow
your
audience
and
traffic!

24. 5.
Exclusive
Content
• People
need
a
reason
to
follow
you
here
• Use
teasers
on
other
sites
• Offer
exclusive
discounts
or
promoDons
Create
an
atmosphere
of
exclusivity
to
rapidly
increase
engagement
and
traffic!

25. 6.
Be
AcDve
and
Engaging
• Like
and
comment
on
lots
of
posts
• Share
content
regularly
• Respond
to
comments
on
your
posts
• Ask
quesDons
and
invite
conversaDon
• Follow
people
and
actually
engage
with
them!
People
connect
with
people.
Be
human,
engaging
and
fun!

26. 7.
Have
a
Strategy!
• Follow
analyDcs
(i.e.
Iconosquare)
• Know
who
your
audience
is
• Know
why
you’re
on
Instagram
• Know
when
to
post
• Know
what
to
post
A
solid
strategy
will
lead
to
inevitable
Instagram
success!

27. You’re
All
Set!