B Squared Media, LLC

Greater New York City Area United States

Advertising / Marketing / PR

Adjunct Lecturer for 'Customization & Personalization of the Offer.' Course description: This course will enrich the participant’s knowledge of consumer behavior principles associated with motivation and learning theories, demographics, psychographics and reference groups among others. With a focus on customer centric marketing, participants will understand the advantages and opportunities associated with personalization and customization as the means to enhance consumer engagement and sales. Through the case studies and exercises participants will learn how creating compelling and strong user experiences can help an organization build relationships that encourages customers to return.