Nancy Webb gave a presentation on persuasion through page architecture. She discussed key considerations for designing effective pages, including using white space, ensuring scannability, and establishing a visual hierarchy. She explained how visual communication differs from verbal communication and can persuade readers. Webb showed examples of using page architecture principles in various documents like proposals, flyers, and newsletters. She concluded that good page architecture can make an expert seem more credible, polished, and easy to work with, helping to shorten sales cycles and expand their client base.