Marianne Fleischer demonstrates how to brand yourself verbally at the May 2015 BACN Meeting

1. Verbal
Branding
BACN
5/22/15

2. DEFINING VERBAL BRANDING
 Speak well off-the-cuff
 Killer elevator speech
 Hold your own in Q&A
 Shine in interview or panel
 Handle impromptu pitch
 Work a room, networking

3. ONE GOAL TODAY - DISPEL MYTH:
YOU CAN’T PLAN VERBAL BRANDING
VERBAL BRANDING

4. VERBAL BRANDING
ARE YOU STICKY?
Cuts to the chase?
Clear intention?
Emotionally engaging?
Relevant?

5. VERBAL BRANDING
THINK FAST ON YOUR FEET

6. VERBAL BRANDING
PROFILE AUDIENCES – FAST

7. IS AUDIENCE THINKING, “INFORM ME---OR--FIX IT?”
VERBAL BRANDING : PROFILING

8. VERBAL BRANDING
 “Think Different
 “Don’t Do Evil”
 “Ask us anything
 Just do it!
 Can You Hear Me Now?
 What happens here, stays
here
 Everyone’s Favorite Driver
 Democratize Commerce

9. VERBAL BRANDING
ELEVATOR SPEECH
It’s not there yet unless:
 We know business you’re in
 We see benefit to us
 Language is sticky

10. Make Them Care
Make Them Believe
Make Them Trigger
VERBAL BRANDING
T H E P I T C H

11. VERBAL BRANDING
CLEAN UP YOUR ACT
Blasts thru content…Very
wooden…Hesitant…Runs
over time…Paces…Poor
eye contact…Plays it safe
…Guarded…too little
stage presence…Relies
on slides to be The Show …
Avalanches data…Uses
too many glottal fillers…
Watch out
for “mico-tells”

12. •
Verbal Branding
What If Scenarios

13. VERBAL BRANDING
What if your peers are texting,
distracted or resistant? How do
you win them back?

14. VERBAL BRANDING
IN CLOSING…
Verbal branding doesn’t just spring
from intelligence or experience.
Many have that.
Your job is to remove every obstacle to
the ferocious clarity of your vision
when telling your tale.

15.  Workshops or Private Coaching
 Strategic Communications Counsel
 Writing-producing – all media
Q&A