BAM Strategy hand picked the best of digital for January 2016.

1. JANUARY
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. Stats of the month
Source: http://www.adweek.com/news/technology/here-are-9-intriguing-digital-marketing-stats-last-week-169259
http://www.adweek.com/news/technology/qa-pepsicos-cmos-why-40-its-super-bowl-budget-going-digital-169270
100 million video views
every day on Facebook in Q4 2015
Millennials unlock their phones
200 times a day
VS 150 times for the rest of us.

5. Unfortunate Events
Source: http://www.adweek.com/news/technology/how-celebrity-deaths-create-different-kinds-buzz-facebook-and-instagram-
169695
David Bowie's death was among the buzziest developments in
January on Facebook

6. Lock-Screen Ad is now possible
Source: http://www.adweek.com/news/technology/it-worth-5-month-see-lock-screen-ad-every-time-you-open-your-phone-169214
The Australian startup, Unlockd serves ads via Android users' lock
screens.
HOW
● Once every three times they wake up their phones and enter their
passwords, Unlockd serves ads to folks.
● Levi's, Starbucks, Lyft, Hulu and EA Sports are among the early
advertisers testing the platform in the U.S.
WHY
● Boost is utilizing Unlockd's tech to power Boost Dealz, an Android
app that takes $5 off a user's monthly bill in exchange for
engaging with brands.
● Users gets exclusive content and special offers from the brands. Ex.
Levi's pitched 30% off during the holidays.
WHAT WE THINK
● Interesting for a brand to share content or offers to a specific target +
consumers accepted to see your ads.
● Currently a great opportunity as very few brands have tapped into this
placement with consumers being exposed frequently.
● Audience may be skewed and needs to be take in consideration.

7. Facebook launched Canvas
Help business creating an immersive experience
Source: http://www.adweek.com/news/technology/it-worth-5-month-see-lock-screen-ad-every-time-you-open-your-phone-169214
WHAT
● Facebook launched a new ad product, that allows brands to share
almost every type of content from a single ad unit (video, images,
carousels, call-to-actions, etc) to a combination of videos.
● Canvas is an immersive and expressive experience on Facebook for
businesses to tell their stories and showcase their products.
● Canvas provides advertisers unprecedented creative control on
mobile, in-app experience. At the same time, advertisers can
leverage Facebook’s precise targeting and analytics capabilities
to measure impact.
WHAT WE THINK
● Good way to share great stories, repurpose existing content and to
bring a brand to life.
● The option to targeting precisely and to measure helps brand know
what content consumers prefer.
● Great opportunity for visibility as this feature is fairly new.

8. BAM’s fav

9. WHAT
Kit Kat has implemented a fun operation to encourage
students in their finals exams to take a break. Families
can send their loved students a “Hologram Kit Mail”.
Source: http://creapills.com/les-idees/1-kit-kat-fait-danser-boys-band-votre-smartphone-hologramme-26012016
Kit Kat
Kit Mail Hologram
HOW
● The “Hologram Kit Mail” contains a Kit Kat, but also
a transparent pyramid and a QR code.
● By scanning it with smartphone and placing the
pyramid upside down on the smartphone screen,
students can then view a hologram of the group J-
Pop DISH.
WHAT WE THINK
● Original way to give an old classic another life
● In line with the Kit Kat positioning : take a
break, take a Kit Kat

10. Game / Contest

11. Source: http://fondationjeanlapointe.org/evenements/defi-les-28-jours-les-plus-longs-de-ta-vie/
Challenge: 28 days without alcohol
La Fondation Jean Lapointe
WHAT
The fund raising Fondation Jean Lapointe wants to educate
55,000 teens about the risks associated with alcohol and drug
consumption. The global objective is to reduce the overall
prevalence of this problem in Quebec.
HOW
● Register on the website
● Users have to stay 28 days alcohol-free and donate $28
WHY
● Participating to a good cause.
● Free training Thursday and Friday night at Energie Cardio.
● Chance to win prizes like a bike, a Mini Cooper for a
weekend and Porter airlines ticket.
WHAT WE THINK
● Great concept and good integration of real life and digital
experience.
● Website could have been more user friendly, putting
donations a bit more at the core of the experience.

12. Source: http://brandchannel.com/2016/01/25/chicken-of-the-sea-the-possibilities-012516/
Sea the Possibilities Challenge
Chicken of the Sea Offers Healthy Eating Challenges
HOW
● #SeaThePossibilities wants to get consumers to eat more fish
● On a microsite consumers can select a challenge at one of three
levels (going to farmer’s market, home-alone survival training do
something out of the box such as scuba diving).
● Participants then need to document it with a story, photo or video
to be eligible
● Participants will be inspired by three “influencers”
WHY
● 1 grand prize winner will receive $5,000
● 3 monthly winners will receive a $1,000 cash gift card
● 12 weekly winners will receive a $100 cash gift card
WHAT WE THINK
● Out of the box concept: they allowed themselves to open their mind
regarding their product
● Great engagement as users can decide how willing they are by
selecting different levels of difficulty
● Good initiative to promote UGC
● Base on a habit consumers already have: share recipes pictures on
social accounts
● Fun / cheesy way to play with the brand name (Sea=see).

13. Source: http://www.marketingmag.ca/brands/coffee-culture-grants-wishes-boosts-brand-awareness-165625
COFFEE CULTURE GRANTS WISHES
Coffee Culture’s launched the “All I Want” campaign
HOW
● Consumers are invited to write their wishes on their cups
and post a photo on social networks using the hashtag
#CCWishlist.
● People can also submit their wishes on Coffee Culture’s
website.
WHY
● A chance to see your wishes come true.
● 40 of 340 requested wishes were granted, ranging in size
from $25 Coffee Culture gift cards to flying someone’s
brother home to the east coast for the holidays.
WHAT WE THINK
● Trend initiated by Starbuck lovers to share their latte or
other coffee cup on social media.
● Great incentive: personalized prizing.
● Good way to reach a large audience as consumers social
sharing and tagging is at the core of the contest.

14. Website / Social

15. Source: http://creapills.com/les-idees/1-moteur-recherche-utilise-vos-emojis-vous-proposer-destinations-11012016
#EmojiSearch
A search engine that uses your emoji to offer destinations
WHAT
● In France, AccorHotels Group has created a Twitter
search engine that works with famous emoji : the
#EmojiSearch operation.
HOW
● Simply send a tweet with the
@AccorHotels_Fr with the hashtag
#EmojiSearch and emojis that match your
request.
● The group will then propose one or more
destinations in accordance with your emojis.
WHAT WE THINK
● Good way for the brand to surf on the Emoji trend.
● Great brand-user engagement.
See the video: https://www.youtube.
com/watch?v=3U49Bz5e__M

16. HOW
● Snap a selfie photo of a kiss and share the photo using
the hashtag
● Participants are also encouraged to donate to both
organizations
.
WHY
● Chances to win one of five “romantic flights” by Air
Canada to New York City, Chicago, Los Angeles, San
Francisco or, the grand prize, Paris.
WHAT WE THINK
● Fun concept based on a good cause.
● Good way to increase the visibility and reach of the cause.
● May not be the most effective way to get donations.
Source: http://www.marketingmag.ca/advertising/cancer-focused-charities-ask-canadians-to-pucker-up-166197
#Kiss2Cure
A national awareness campaign
WHAT
● Using the tagline “Kiss. Share. Give.” the Canadian Breast
Cancer Foundation and Prostate Cancer Canada aims to
harness the power of the kiss.

17. Inspirational
Moments

18. Ikea has launched a more emotional
campaign #EverySecond
Source:http://www.infopresse.com/article/2016/1/11/nouvelle-campagne-ikea-comment-la-marque-suedoise-souhaite-faire-de-
chaque-minute-un-moment-privilegie
In a Canada-wide campaign, Ikea invites consumers
to share videos of their best moments at home with
their families.
HOW
● Share a video using #EverySecond.
● Some videos are featured in ads.
WHY
● Ikea wants to make simple daily moments Special
Moments, and encourage consumers to enjoy every
moment spent at home with relatives.
WHAT WE THINK
● Based on an emotional insight.
● Great use of their positioning while creating an
emotional bond with their consumers without putting
the focus on the product to sale.
● Good engagement with consumers.

19. THANK YOU!