ONLINE AUDIENCE REPORT MARCH 2018

1. MARCH 2018
ONLINE AUDIENCE
STUDY REPORT
.MD INTERNET POPULATION - 1 768 942

2. SMTAI // MARCH 2018
SEX
AUDIENCE COMPOSITION
49%51%
79%
77%
71%
63%
62%
62%
61%
61%
58%
56%
54%
53%
53%
52%
52%
50%
50%
50%
49%
47%
47%
46%
45%
45%
45%
44%
44%
44%
40%
40%
33%
21%
23%
29%
37%
38%
38%
39%
39%
42%
44%
46%
47%
47%
48%
48%
50%
50%
50%
51%
53%
53%
54%
55%
55%
55%
56%
56%
57%
60%
60%
67%
mamaplus.md
unica.md
rtr.md
fest.md
moldovenii.md
diez.md
perfecte.md
timpul.md
ivi.ru
bancamea.md
ok.ru
megogo.net
rutube.ru
md.mail.ru
protv.md
forum.md
newsmaker.md
allprices.md
mama.md
zdg.md
sputnik.md
999.md
deschide.md
agora.md
noi.md
kp.md
ria.ru
point.md
mold-street.com
esp.md
play.md

3. SEX
PAGE VIEW COMPOSITION
SMTAI // MARCH 2018
48%52%
87%
73%
70%
68%
67%
67%
65%
64%
63%
59%
57%
56%
55%
54%
52%
50%
50%
48%
47%
45%
42%
40%
39%
39%
37%
34%
29%
28%
25%
25%
18%
13%
27%
30%
32%
33%
33%
35%
36%
37%
41%
43%
44%
45%
46%
48%
50%
51%
52%
53%
55%
58%
60%
61%
61%
63%
66%
71%
72%
75%
75%
82%
mamaplus.md
perfecte.md
diez.md
allprices.md
fest.md
rtr.md
mama.md
esp.md
unica.md
moldovenii.md
ok.ru
ivi.ru
protv.md
mold-street.com
newsmaker.md
rutube.ru
md.mail.ru
kp.md
999.md
deschide.md
sputnik.md
ria.ru
megogo.net
zdg.md
noi.md
point.md
play.md
agora.md
bancamea.md
timpul.md
forum.md

4. SEX
TIME COMPOSITION
SMTAI // MARCH 2018
47%
53%
91%
91%
80%
79%
75%
73%
72%
67%
61%
59%
59%
59%
58%
57%
52%
49%
49%
49%
49%
48%
46%
45%
38%
38%
36%
35%
32%
20%
17%
11%
8%
9%
9%
20%
21%
25%
27%
28%
33%
39%
41%
41%
41%
42%
43%
48%
51%
51%
51%
51%
52%
54%
55%
62%
62%
64%
65%
68%
80%
83%
89%
92%
mamaplus.md
moldovenii.md
esp.md
fest.md
perfecte.md
mama.md
diez.md
mold-street.com
allprices.md
ivi.ru
protv.md
rtr.md
newsmaker.md
ok.ru
unica.md
deschide.md
md.mail.ru
kp.md
noi.md
play.md
rutube.ru
999.md
zdg.md
sputnik.md
megogo.net
point.md
ria.ru
timpul.md
agora.md
bancamea.md
forum.md

5. AGE
AUDIENCE COMPOSITION
SMTAI // MARCH 2018
9%
25%
21%
17%
29%
15- 19
20- 29
30- 39
40- 49
50+
29%
19%
17%
13%
12%
12%
11%
10%
9%
8%
7%
7%
7%
6%
6%
5%
4%
4%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
25%
26%
32%
36%
18%
34%
27%
27%
24%
14%
29%
33%
25%
37%
27%
14%
26%
22%
18%
26%
7%
22%
12%
13%
30%
9%
26%
40%
23%
9%
16%
15%
16%
23%
22%
17%
23%
20%
19%
19%
28%
25%
24%
28%
19%
21%
15%
27%
23%
19%
38%
13%
33%
10%
10%
15%
14%
20%
24%
25%
14%
20%
10%
14%
11%
11%
13%
11%
16%
17%
18%
24%
17%
17%
23%
20%
16%
23%
16%
18%
31%
18%
17%
19%
18%
18%
22%
28%
20%
21%
19%
20%
22%
20%
24%
17%
18%
41%
21%
26%
27%
30%
26%
21%
19%
17%
18%
30%
43%
27%
33%
28%
14%
60%
23%
57%
57%
30%
46%
32%
14%
31%
56%
41%
moldovenii.md
diez.md
megogo.net
rutube.ru
timpul.md
ivi.ru
ok.ru
unica.md
md.mail.ru
mold-street.com
999.md
fest.md
mamaplus.md
bancamea.md
protv.md
deschide.md
perfecte.md
point.md
esp.md
forum.md
ria.ru
mama.md
noi.md
sputnik.md
play.md
rtr.md
agora.md
allprices.md
newsmaker.md
kp.md
zdg.md

6. AGE
PAGE VIEW COMPOSITION
SMTAI // MARCH 2018
10%
25%
22%
18%
25%
15- 19
20- 29
30- 39
40- 49
50+
34%
33%
23%
12%
11%
10%
10%
10%
5%
4%
3%
3%
2%
2%
2%
36%
35%
24%
27%
30%
28%
27%
29%
16%
21%
25%
33%
10%
13%
6%
2%
20%
37%
41%
8%
6%
16%
4%
7%
4%
28%
4%
4%
7%
15%
3%
16%
11%
21%
20%
28%
25%
37%
32%
15%
43%
42%
30%
26%
50%
34%
6%
28%
23%
28%
6%
11%
36%
6%
18%
11%
29%
17%
4%
16%
19%
57%
4%
10%
11%
18%
16%
13%
12%
10%
20%
17%
13%
24%
54%
5%
36%
5%
24%
21%
9%
17%
17%
42%
16%
18%
16%
14%
17%
11%
60%
21%
10%
11%
10%
21%
23%
14%
23%
14%
18%
44%
15%
18%
10%
7%
30%
23%
85%
27%
18%
20%
68%
66%
4%
73%
57%
69%
28%
61%
81%
17%
44%
30%
rutube.ru
diez.md
moldovenii.md
ok.ru
999.md
ivi.ru
megogo.net
fest.md
md.mail.ru
unica.md
mama.md
mamaplus.md
forum.md
play.md
mold-street.com
timpul.md
protv.md
perfecte.md
agora.md
sputnik.md
deschide.md
bancamea.md
ria.ru
zdg.md
kp.md
allprices.md
rtr.md
noi.md
esp.md
point.md
newsmaker.md

7. AGE
TIME COMPOSITION
SMTAI // MARCH 2018
52%
41%
39%
11%
10%
10%
6%
5%
5%
5%
5%
3%
2%
27%
34%
39%
26%
25%
30%
31%
26%
14%
27%
14%
33%
4%
9%
3%
66%
34%
23%
7%
16%
3%
5%
3%
5%
4%
5%
16%
4%
2%
5%
14%
8%
20%
29%
28%
37%
34%
55%
45%
14%
16%
7%
8%
5%
41%
17%
25%
25%
3%
22%
4%
43%
15%
6%
7%
13%
29%
30%
57%
24%
5%
2%
6%
17%
10%
18%
8%
10%
13%
9%
20%
19%
3%
14%
85%
7%
4%
22%
23%
25%
20%
9%
48%
20%
25%
11%
73%
49%
48%
9%
16%
10%
10%
7%
25%
26%
15%
19%
25%
12%
15%
48%
30%
87%
74%
48%
13%
19%
28%
64%
42%
84%
3%
62%
64%
78%
9%
6%
18%
32%
59%
moldovenii.md
rutube.ru
diez.md
ok.ru
ivi.ru
999.md
fest.md
megogo.net
unica.md
mama.md
md.mail.ru
allprices.md
timpul.md
kp.md
forum.md
play.md
agora.md
perfecte.md
protv.md
sputnik.md
point.md
noi.md
bancamea.md
zdg.md
ria.ru
deschide.md
esp.md
mamaplus.md
mold-street.com
newsmaker.md
rtr.md
9%
24%
20%
18%
29%
15- 19
20- 29
30- 39
40- 49
50+

8. EDUCATION
AUDIENCE COMPOSITION
SMTAI // MARCH 2018
40%
7%
18%
18%
17%
University
College
Lyceum
Specialized
Middle
37%
22%
21%
18%
17%
16%
15%
14%
14%
14%
14%
13%
11%
11%
10%
10%
10%
10%
10%
9%
8%
7%
6%
5%
3%
3%
2%
2%
2%
2%
13%
23%
11%
17%
11%
23%
22%
9%
18%
19%
7%
15%
13%
10%
16%
12%
9%
18%
13%
11%
11%
3%
11%
6%
11%
13%
20%
16%
28%
7%
19%
24%
17%
5%
25%
24%
10%
25%
20%
24%
9%
16%
12%
5%
15%
10%
12%
8%
12%
13%
15%
17%
12%
19%
36%
10%
2%
31%
14%
13%
4%
7%
9%
7%
3%
8%
10%
6%
11%
6%
4%
8%
4%
2%
7%
7%
3%
8%
3%
2%
4%
4%
4%
5%
4%
5%
8%
5%
4%
3%
47%
29%
35%
42%
64%
29%
29%
61%
32%
43%
51%
55%
57%
65%
62%
56%
67%
52%
66%
66%
64%
70%
62%
72%
62%
47%
83%
68%
46%
51%
76%
rtr.md
ok.ru
moldovenii.md
md.mail.ru
forum.md
ivi.ru
megogo.net
noi.md
rutube.ru
999.md
diez.md
ria.ru
mama.md
timpul.md
kp.md
point.md
deschide.md
sputnik.md
newsmaker.md
mamaplus.md
unica.md
perfecte.md
protv.md
zdg.md
fest.md
play.md
mold-street.com
esp.md
allprices.md
bancamea.md
agora.md

9. EDUCATION
PAGE VIEW COMPOSITION
SMTAI // MARCH 2018
32%
26%
17%
17%
16%
15%
15%
15%
14%
13%
8%
8%
7%
7%
6%
4%
4%
4%
3%
3%
2%
2%
1%
4%
27%
14%
6%
19%
14%
16%
11%
8%
29%
4%
3%
23%
19%
4%
7%
4%
7%
2%
6%
3%
2%
1%
2%
18%
39%
5%
4%
27%
20%
11%
7%
25%
5%
4%
46%
25%
20%
20%
42%
21%
6%
8%
17%
2%
4%
24%
10%
6%
5%
3%
34%
21%
3%
20%
2%
10%
5%
8%
7%
7%
3%
3%
7%
5%
8%
6%
3%
2%
19%
6%
2%
3%
4%
2%
12%
4%
4%
59%
20%
51%
64%
37%
63%
58%
24%
45%
33%
64%
45%
30%
62%
81%
69%
89%
81%
70%
81%
88%
89%
95%
63%
48%
57%
94%
70%
93%
96%
62%
rtr.md
ok.ru
md.mail.ru
mama.md
999.md
ria.ru
point.md
rutube.ru
moldovenii.md
ivi.ru
noi.md
diez.md
megogo.net
sputnik.md
protv.md
mamaplus.md
forum.md
kp.md
perfecte.md
unica.md
deschide.md
zdg.md
timpul.md
agora.md
allprices.md
bancamea.md
esp.md
fest.md
mold-street.com
newsmaker.md
play.md
32%
6%
19%
22%
21%
University
College
Lyceum
Specialized
Middle

10. EDUCATION
TIME COMPOSITION
SMTAI // MARCH 2018
30%
7%
17%
23%
23%
University
College
Lyceum
Specialized
Middle
29%
28%
24%
20%
20%
17%
16%
14%
13%
8%
6%
6%
6%
3%
3%
2%
2%
2%
12%
27%
9%
8%
6%
13%
14%
18%
28%
4%
14%
3%
4%
2%
8%
4%
17%
3%
45%
2%
5%
6%
3%
9%
54%
19%
5%
46%
2%
10%
5%
24%
19%
51%
4%
7%
8%
19%
28%
6%
2%
19%
76%
60%
3%
26%
8%
2%
8%
8%
6%
4%
7%
8%
4%
8%
6%
3%
5%
25%
2%
2%
2%
52%
19%
61%
20%
69%
52%
58%
40%
33%
36%
71%
81%
81%
76%
60%
83%
95%
36%
21%
39%
54%
97%
98%
67%
93%
87%
89%
98%
98%
99%
46%
rtr.md
ok.ru
ria.ru
rutube.ru
mama.md
md.mail.ru
point.md
999.md
ivi.ru
diez.md
sputnik.md
noi.md
protv.md
perfecte.md
allprices.md
kp.md
timpul.md
megogo.net
moldovenii.md
agora.md
bancamea.md
deschide.md
esp.md
fest.md
forum.md
unica.md
mamaplus.md
zdg.md
mold-street.com
newsmaker.md
play.md

11. OCCUPATION
AUDIENCE COMPOSITION
16%
27%
7%
15%
36%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
33%
28%
22%
22%
21%
20%
20%
20%
20%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
17%
16%
16%
15%
15%
15%
14%
13%
13%
13%
13%
8%
47%
28%
49%
39%
42%
42%
40%
37%
29%
38%
21%
40%
27%
34%
20%
34%
39%
36%
43%
33%
40%
20%
51%
31%
27%
37%
22%
42%
23%
32%
30%
6%
4%
3%
6%
5%
5%
6%
9%
4%
7%
7%
8%
6%
7%
6%
3%
10%
3%
9%
9%
15%
6%
2%
7%
4%
2%
7%
2%
12%
8%
9%
15%
10%
13%
13%
9%
5%
7%
26%
9%
14%
2%
27%
5%
13%
9%
19%
8%
18%
21%
7%
19%
15%
31%
17%
18%
36%
6%
4%
8%
30%
16%
23%
24%
20%
26%
30%
41%
29%
26%
28%
33%
38%
27%
36%
22%
31%
17%
32%
23%
34%
19%
20%
37%
16%
40%
23%
26%
42%
56%
mold-street.com
newsmaker.md
agora.md
play.md
zdg.md
perfecte.md
mamaplus.md
forum.md
ria.ru
mama.md
rutube.ru
deschide.md
999.md
kp.md
megogo.net
noi.md
protv.md
point.md
fest.md
esp.md
timpul.md
ivi.ru
allprices.md
bancamea.md
md.mail.ru
diez.md
ok.ru
unica.md
moldovenii.md
sputnik.md
rtr.md
SMTAI // MARCH 2018

12. OCCUPATION
PAGE VIEW COMPOSITION
16%
21%
7%
14%
41%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
55%
52%
47%
24%
24%
23%
17%
17%
15%
15%
14%
13%
13%
12%
12%
12%
12%
12%
12%
10%
9%
8%
8%
8%
7%
5%
4%
3%
3%
2%
40%
26%
32%
47%
57%
54%
47%
33%
48%
81%
59%
37%
28%
36%
22%
75%
79%
65%
49%
10%
19%
51%
22%
25%
65%
46%
26%
64%
50%
62%
72%
4%
7%
9%
4%
7%
8%
7%
9%
4%
7%
18%
8%
5%
13%
10%
2%
5%
2%
4%
2%
7%
17%
5%
11%
7%
29%
5%
11%
14%
2%
15%
9%
15%
62%
26%
2%
3%
15%
5%
6%
13%
21%
13%
10%
15%
23%
30%
2%
11%
49%
32%
31%
23%
7%
9%
14%
14%
23%
41%
40%
58%
31%
5%
28%
5%
41%
27%
11%
mold-street.com
bancamea.md
mama.md
zdg.md
realitatea.md
point.md
forum.md
play.md
kp.md
esp.md
protv.md
newsmaker.md
999.md
md.mail.ru
megogo.net
unica.md
deschide.md
noi.md
fest.md
rtr.md
ok.ru
bani.md
sputnik.md
ivi.ru
perfecte.md
mamaplus.md
diez.md
allprices.md
timpul.md
ria.ru
moldovenii.md
SMTAI // MARCH 2018

13. OCCUPATION
TIME COMPOSITION
15%
21%
7%
14%
43%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
78%
77%
58%
54%
54%
38%
33%
32%
25%
24%
24%
17%
17%
17%
16%
15%
15%
14%
14%
13%
13%
12%
11%
10%
10%
10%
10%
9%
7%
5%
2%
18%
22%
26%
19%
38%
26%
29%
32%
24%
21%
41%
56%
45%
28%
30%
27%
61%
14%
49%
14%
32%
52%
56%
77%
44%
10%
35%
40%
28%
10%
75%
2%
2%
6%
35%
8%
2%
3%
5%
2%
6%
6%
8%
12%
12%
3%
4%
4%
5%
2%
10%
4%
23%
6%
7%
2%
16%
8%
16%
14%
3%
23%
19%
3%
63%
59%
57%
3%
5%
24%
8%
32%
29%
21%
46%
31%
15%
34%
34%
40%
58%
23%
48%
24%
47%
51%
11%
9%
9%
44%
12%
49%
50%
5%
27%
23%
forum.md
mold-street.com
unica.md
newsmaker.md
esp.md
noi.md
allprices.md
bancamea.md
megogo.net
mama.md
point.md
protv.md
kp.md
999.md
md.mail.ru
rtr.md
deschide.md
ok.ru
ria.ru
ivi.ru
timpul.md
fest.md
perfecte.md
agora.md
zdg.md
rutube.ru
sputnik.md
play.md
diez.md
moldovenii.md
mamaplus.md
SMTAI // MARCH 2018

14. URBAN/ RURAL
AUDIENCE COMPOSITION
44%
56%
89%
86%
82%
80%
79%
78%
78%
70%
70%
70%
69%
68%
68%
67%
67%
65%
65%
65%
65%
64%
64%
62%
62%
61%
60%
60%
60%
58%
56%
52%
49%
11%
14%
18%
20%
21%
22%
22%
30%
30%
30%
31%
32%
32%
33%
31%
35%
35%
35%
35%
36%
37%
38%
38%
39%
40%
40%
40%
42%
44%
48%
51%
esp.md
forum.md
mold-street.com
newsmaker.md
rtr.md
fest.md
allprices.md
agora.md
rutube.ru
point.md
kp.md
bancamea.md
mama.md
noi.md
ria.ru
deschide.md
perfecte.md
unica.md
play.md
timpul.md
sputnik.md
megogo.net
mamaplus.md
999.md
diez.md
zdg.md
md.mail.ru
protv.md
ivi.ru
moldovenii.md
ok.ru
SMTAI // MARCH 2018

15. URBAN/ RURAL
96%
95%
91%
88%
83%
82%
81%
81%
81%
80%
79%
74%
74%
73%
72%
72%
72%
71%
70%
70%
69%
69%
68%
67%
64%
64%
59%
59%
56%
49%
45%
4%
5%
9%
12%
17%
18%
19%
19%
19%
20%
21%
26%
26%
27%
28%
28%
28%
29%
30%
34%
31%
31%
32%
32%
36%
36%
41%
41%
44%
51%
55%
esp.md
forum.md
newsmaker.md
agora.md
fest.md
point.md
play.md
noi.md
bancamea.md
deschide.md
ria.ru
protv.md
perfecte.md
mamaplus.md
sputnik.md
timpul.md
megogo.net
unica.md
rutube.ru
rtr.md
allprices.md
zdg.md
mama.md
md.mail.ru
kp.md
diez.md
mold-street.com
ivi.ru
moldovenii.md
999.md
ok.ru
PAGE VIEW COMPOSITION
SMTAI // MARCH 2018
48%52%

16. URBAN/ RURAL
TIME COMPOSITION
95%
95%
94%
93%
92%
89%
86%
84%
80%
80%
79%
78%
78%
76%
76%
76%
74%
73%
73%
71%
70%
68%
65%
65%
64%
57%
54%
52%
46%
45%
27%
5%
5%
6%
7%
8%
11%
14%
16%
20%
20%
21%
22%
22%
24%
24%
24%
27%
27%
27%
29%
30%
32%
35%
35%
36%
43%
46%
48%
54%
55%
73%
agora.md
esp.md
forum.md
bancamea.md
newsmaker.md
deschide.md
fest.md
play.md
ria.ru
noi.md
point.md
perfecte.md
protv.md
unica.md
mamaplus.md
megogo.net
timpul.md
allprices.md
sputnik.md
zdg.md
rutube.ru
mama.md
md.mail.ru
kp.md
diez.md
rtr.md
ivi.ru
999.md
mold-street.com
ok.ru
moldovenii.md
SMTAI // MARCH 2018
48%52%

17. REGION
AUDIENCE COMPOSITION
27%
29%
29%
12%
2%
North
Center
Chisinau
South
Gagauzia
65%
32%
30%
29%
28%
28%
28%
28%
27%
25%
24%
24%
21%
21%
20%
20%
20%
19%
19%
19%
18%
18%
18%
17%
16%
16%
15%
14%
14%
10%
7%
11%
32%
25%
31%
22%
19%
23%
27%
27%
16%
27%
17%
14%
24%
29%
20%
26%
23%
31%
22%
31%
24%
23%
26%
34%
26%
14%
12%
23%
35%
23%
18%
20%
30%
25%
32%
35%
32%
29%
28%
33%
36%
44%
49%
40%
33%
45%
46%
41%
36%
48%
42%
37%
44%
47%
38%
28%
52%
64%
55%
43%
62%
6%
13%
13%
15%
14%
13%
13%
13%
16%
18%
11%
10%
14%
8%
18%
11%
8%
16%
14%
11%
8%
20%
15%
10%
12%
29%
15%
10%
8%
12%
7%
2%
3%
4%
4%
4%
3%
2%
7%
2%
5%
2%
7%
3%
3%
esp.md
ok.ru
megogo.net
moldovenii.md
noi.md
rutube.ru
sputnik.md
md.mail.ru
ivi.ru
ria.ru
999.md
kp.md
newsmaker.md
allprices.md
timpul.md
point.md
play.md
diez.md
deschide.md
mama.md
unica.md
zdg.md
mamaplus.md
agora.md
protv.md
rtr.md
forum.md
mold-street.com
bancamea.md
perfecte.md
fest.md
SMTAI // MARCH 2018

18. REGION
PAGE VIEW COMPOSITION
34%
25%
25%
14%
3%
North
Center
Chisinau
South
Gagauzia
92%
42%
39%
36%
32%
29%
29%
29%
27%
24%
23%
23%
22%
22%
22%
19%
17%
16%
16%
15%
13%
11%
10%
9%
9%
9%
9%
8%
7%
4%
4%
23%
29%
20%
23%
20%
31%
3%
12%
16%
13%
26%
22%
27%
15%
12%
15%
23%
18%
7%
41%
16%
25%
7%
27%
36%
12%
20%
35%
18%
4%
6%
31%
14%
29%
30%
34%
25%
66%
49%
51%
62%
37%
40%
37%
48%
55%
54%
35%
40%
67%
32%
55%
49%
81%
49%
45%
55%
66%
44%
71%
86%
3%
13%
13%
11%
15%
14%
12%
9%
13%
11%
5%
14%
12%
12%
25%
23%
11%
13%
18%
14%
3%
15%
10%
23%
5%
13%
7%
3%
5%
2%
3%
5%
8%
3%
2%
2%
3%
esp.md
allprices.md
ok.ru
ivi.ru
md.mail.ru
999.md
moldovenii.md
newsmaker.md
deschide.md
diez.md
bancamea.md
rutube.ru
sputnik.md
megogo.net
mama.md
noi.md
ria.ru
timpul.md
zdg.md
mold-street.com
rtr.md
mamaplus.md
kp.md
play.md
protv.md
agora.md
point.md
unica.md
perfecte.md
fest.md
forum.md
SMTAI // MARCH 2018

19. REGION
TIME COMPOSITION
36%
26%
22%
13%
3%
North
Center
Chisinau
South
Gagauzia
97%
43%
41%
40%
35%
35%
34%
33%
30%
27%
27%
25%
23%
18%
18%
18%
17%
17%
15%
15%
11%
9%
8%
8%
8%
7%
6%
6%
6%
5%
3%
5%
28%
30%
22%
20%
7%
11%
2%
20%
14%
23%
14%
22%
31%
15%
13%
20%
17%
2%
28%
50%
15%
72%
26%
0%
14%
34%
59%
17%
2%
44%
13%
27%
29%
31%
59%
43%
68%
37%
48%
37%
63%
36%
39%
73%
57%
60%
50%
41%
85%
47%
37%
56%
15%
53%
93%
75%
45%
28%
77%
7%
13%
3%
11%
12%
14%
15%
11%
15%
23%
2%
8%
8%
9%
10%
27%
2%
12%
6%
22%
6%
14%
5%
15%
7%
3%
4%
3%
2%
10%
3%
2%
4%
2%
4%
esp.md
deschide.md
ok.ru
allprices.md
md.mail.ru
ivi.ru
bancamea.md
mama.md
newsmaker.md
999.md
diez.md
rutube.ru
mamaplus.md
timpul.md
megogo.net
mold-street.com
ria.ru
noi.md
sputnik.md
zdg.md
play.md
kp.md
rtr.md
point.md
moldovenii.md
protv.md
forum.md
unica.md
perfecte.md
agora.md
fest.md
SMTAI // MARCH 2018

20. HOUSEHOLD NET INCOME
AUDIENCE COMPOSITION
73%
20%
5%
3%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
82%
79%
78%
75%
74%
71%
71%
71%
71%
70%
69%
69%
68%
67%
66%
65%
63%
63%
62%
62%
62%
62%
61%
58%
56%
55%
50%
47%
47%
46%
28%
18%
18%
22%
19%
22%
24%
25%
19%
23%
23%
24%
24%
24%
25%
26%
26%
28%
26%
26%
29%
29%
24%
28%
27%
34%
25%
33%
33%
32%
33%
38%
4%
7%
4%
4%
4%
6%
2%
6%
8%
8%
5%
8%
9%
9%
9%
8%
9%
6%
9%
12%
9%
11%
9%
17%
10%
17%
15%
15%
21%
4%
4%
3%
3%
2%
2%
3%
2%
4%
3%
7%
3%
6%
5%
12%
ok.ru
ivi.ru
moldovenii.md
sputnik.md
md.mail.ru
ria.ru
allprices.md
rtr.md
play.md
megogo.net
999.md
noi.md
rutube.ru
esp.md
kp.md
protv.md
perfecte.md
mamaplus.md
deschide.md
timpul.md
mama.md
zdg.md
point.md
diez.md
unica.md
bancamea.md
forum.md
newsmaker.md
agora.md
fest.md
mold-street.com
SMTAI // MARCH 2018

21. AUDIENCE COMPOSITION
Platform Population
PC 1 361 770
Phone 1 150 256
Tablet 331 709
Total 1 768 942
PLATFORM
SMTAI // MARCH 2018

22. The main language
in communication with the family
LANQUAGE
72%
26%
2%
Romanian
Russian
Other
94%
93%
93%
92%
92%
90%
90%
90%
86%
81%
80%
78%
78%
73%
73%
72%
71%
71%
70%
68%
66%
63%
61%
61%
59%
49%
49%
46%
45%
43%
34%
5%
6%
7%
6%
7%
10%
10%
10%
14%
15%
18%
21%
20%
25%
26%
25%
27%
19%
28%
29%
31%
34%
36%
35%
37%
50%
49%
49%
50%
56%
58%
2%
4%
2%
2%
2%
3%
2%
10%
3%
3%
3%
3%
3%
4%
4%
3%
5%
5%
8%
unica.md
zdg.md
perfecte.md
protv.md
timpul.md
agora.md
diez.md
deschide.md
mamaplus.md
mold-street.com
bancamea.md
fest.md
moldovenii.md
999.md
megogo.net
ok.ru
mama.md
allprices.md
ivi.ru
play.md
md.mail.ru
rutube.ru
point.md
sputnik.md
noi.md
forum.md
rtr.md
ria.ru
kp.md
newsmaker.md
esp.md
SMTAI // MARCH 2018