Портрет аудитории (соц-дем характеристики) самых популярный сайтов РМ. Сентябрь 2016 Profilul socio-demografic al audientei site-urilor din RM. Septembrie 2016

1. STUDIUL DE MĂSURARE
A TRAFICULUI ȘI
AUDIENȚEI
PE INTERNET
BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI
www.bati.md
SMTAI, SEPTEMBRIE 2016

2. BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX
51,31% 48,69%
77%
75%
73%
71%
69%
64%
64%
60%
57%
56%
54%
53%
51%
51%
50%
49%
49%
47%
47%
46%
45%
45%
45%
44%
39%
37%
31%
31%
26%
20%
18%
17%
23%
25%
27%
29%
31%
36%
36%
40%
43%
44%
46%
47%
49%
49%
50%
51%
51%
53%
53%
54%
55%
55%
55%
56%
61%
63%
69%
69%
74%
80%
82%
83%
ea.md
mamaplus.md
unica.md
bancamea.md
diez.md
acasatv.md
stirilocale.md
mama.md
perfecte.md
protv.md
ok.ru
md.mail.ru
timpul.md
newsmaker.md
kp.md
unimedia.md
moldovenii.md
agora.md
noi.md
realitatea.md
kankan.md
999.md
inprofunzime.md
point.md
megogo.net
sputnik.md
autoblog.md
forum.md
realitatealive.md
ria.ru
play.md
sporter.md

3. BATI
COMPONENȚA AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
15 - 19
14%
20 - 29
29%
30 - 39
20%
16%
40 - 49
21%
50 +
31%
22%
19%
18%
18%
15%
14%
13%
12%
11%
9%
9%
9%
8%
8%
8%
7%
7%
7%
6%
6%
6%
6%
4%
4%
3%
1%
31%
34%
24%
26%
31%
43%
22%
34%
16%
25%
41%
27%
24%
36%
40%
18%
42%
31%
42%
19%
22%
39%
21%
25%
8%
7%
45%
7%
29%
32%
12%
11%
13%
13%
7%
18%
19%
13%
20%
22%
12%
29%
20%
17%
19%
19%
24%
28%
19%
21%
17%
38%
13%
16%
24%
20%
8%
15%
7%
28%
4%
19%
42%
19%
16%
17%
21%
15%
16%
14%
18%
15%
13%
11%
8%
17%
36%
19%
14%
14%
12%
10%
12%
9%
14%
16%
16%
20%
19%
22%
9%
13%
62%
21%
21%
22%
10%
14%
28%
23%
16%
14%
26%
15%
48%
24%
22%
29%
12%
18%
14%
32%
20%
32%
22%
28%
45%
23%
33%
31%
61%
53%
38%
52%
5%
28%
24%
48%
diez.md
unica.md
megogo.net
agora.md
ok.ru
kankan.md
md.mail.ru
999.md
moldovenii.md
forum.md
sporter.md
unimedia.md
ea.md
stirilocale.md
perfecte.md
play.md
mama.md
timpul.md
acasatv.md
autoblog.md
sputnik.md
protv.md
point.md
realitatea.md
noi.md
kp.md
mamaplus.md
newsmaker.md
bancamea.md
inprofunzime.md
realitatealive.md
ria.ru

4. BATI
COMPONENȚA AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
78%Română
20%Rusă
2%Alta
98%
97%
97%
96%
95%
95%
95%
94%
94%
93%
93%
91%
90%
88%
86%
83%
80%
79%
78%
77%
76%
72%
70%
69%
66%
66%
65%
62%
53%
50%
50%
30%
1%
2%
1%
3%
3%
5%
5%
5%
5%
6%
7%
7%
10%
8%
14%
15%
20%
20%
21%
23%
23%
28%
28%
29%
32%
33%
35%
35%
46%
46%
50%
69%
2%
2%
2%
4%
2%
2%
3%
2%
4%
4%
timpul.md
perfecte.md
acasatv.md
unimedia.md
unica.md
bancamea.md
agora.md
diez.md
stirilocale.md
realitatealive.md
realitatea.md
kankan.md
protv.md
autoblog.md
inprofunzime.md
ok.ru
sporter.md
ea.md
999.md
mamaplus.md
moldovenii.md
play.md
forum.md
md.mail.ru
noi.md
sputnik.md
mama.md
point.md
newsmaker.md
ria.ru
megogo.net
kp.md

5. BATI
COMPONENȚA AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
38%
33%
27%
2%
93%
92%
89%
85%
81%
67%
66%
66%
61%
61%
60%
59%
58%
57%
56%
56%
55%
53%
52%
47%
44%
43%
42%
41%
40%
40%
39%
36%
34%
32%
28%
27%
2%
4%
2%
8%
8%
31%
23%
25%
18%
22%
18%
23%
19%
13%
13%
32%
39%
36%
29%
32%
25%
42%
36%
41%
31%
32%
42%
50%
1%
42%
37%
15%
5%
3%
9%
6%
8%
2%
10%
9%
21%
16%
23%
17%
23%
27%
31%
12%
5%
11%
19%
17%
28%
15%
22%
18%
27%
26%
18%
13%
65%
25%
33%
54%
3%
3%
3%
4%
2%
2%
2%
4%
realitatealive.md
newsmaker.md
autoblog.md
inprofunzime.md
kp.md
agora.md
acasatv.md
unimedia.md
point.md
perfecte.md
noi.md
realitatea.md
protv.md
forum.md
play.md
mama.md
timpul.md
ria.ru
sporter.md
sputnik.md
moldovenii.md
kankan.md
ea.md
unica.md
md.mail.ru
999.md
mamaplus.md
diez.md
bancamea.md
stirilocale.md
ok.ru
megogo.net

6. BATI
COMPONENȚA AUDIENȚEI DUPĂ
MĂRIMEA GOSPODĂRIEI
1 persoană
2 persoane
3 persoane
4 persoane
5 persoane
5%
26%
26%
31%
12%
1%
5%
3%
4%
3%
19%
8%
2%
4%
4%
21%
8%
6%
8%
4%
8%
8%
5%
4%
4%
4%
8%
7%
6%
10%
2%
6%
6%
6%
6%
24%
5%
12%
13%
23%
23%
25%
11%
22%
19%
26%
40%
14%
27%
22%
25%
23%
30%
26%
21%
24%
30%
43%
21%
27%
48%
31%
22%
34%
44%
46%
36%
36%
39%
17%
28%
19%
25%
20%
27%
27%
24%
29%
15%
28%
22%
31%
30%
27%
25%
23%
29%
28%
27%
21%
26%
29%
13%
24%
36%
23%
17%
20%
20%
19%
33%
70%
49%
45%
43%
41%
39%
39%
38%
36%
36%
34%
34%
34%
34%
34%
33%
33%
33%
33%
33%
29%
28%
28%
28%
28%
26%
25%
24%
22%
18%
16%
9%
6%
10%
6%
11%
5%
4%
17%
4%
6%
3%
9%
6%
4%
13%
4%
10%
12%
11%
6%
3%
17%
9%
5%
7%
13%
13%
8%
6%
19%
5%
13%
bancamea.md
diez.md
kankan.md
unica.md
stirilocale.md
autoblog.md
perfecte.md
sporter.md
timpul.md
ea.md
realitatealive.md
realitatea.md
mama.md
inprofunzime.md
ok.ru
acasatv.md
unimedia.md
999.md
md.mail.ru
protv.md
mamaplus.md
forum.md
agora.md
kp.md
point.md
megogo.net
play.md
noi.md
moldovenii.md
sputnik.md
newsmaker.md
ria.ru

7. BATI
COMPONENȚA AUDIENȚEI DUPĂ
OCUPAȚIA PRINCIPALĂ
Patron / Top Manager
Afacere familiara / liber profesionist
Angajat la birou / muncitor calificat
7%
10%
22%
Specialist st.sup. / functionar
14%
Pensionar / Student / Casnica / Alte
48%
34%
21%
20%
19%
19%
18%
18%
18%
18%
17%
15%
13%
13%
13%
12%
11%
10%
10%
9%
9%
9%
9%
8%
8%
7%
7%
7%
6%
5%
4%
4%
3%
7%
11%
6%
10%
3%
4%
13%
13%
6%
9%
7%
2%
13%
14%
7%
18%
4%
4%
3%
4%
7%
3%
2%
3%
6%
5%
10%
11%
9%
11%
10%
14%
26%
39%
35%
24%
47%
29%
36%
34%
29%
24%
26%
71%
18%
22%
30%
26%
36%
32%
26%
39%
24%
35%
32%
28%
38%
31%
22%
25%
25%
31%
19%
11%
20%
5%
14%
13%
14%
12%
6%
16%
13%
8%
16%
2%
20%
11%
19%
9%
5%
6%
10%
21%
16%
18%
7%
7%
10%
15%
14%
14%
18%
11%
14%
8%
13%
24%
25%
35%
16%
37%
26%
19%
34%
42%
36%
11%
36%
39%
31%
36%
45%
48%
52%
27%
43%
35%
52%
54%
38%
41%
48%
44%
43%
43%
53%
64%
realitatealive.md
newsmaker.md
realitatea.md
sporter.md
autoblog.md
ria.ru
kp.md
inprofunzime.md
unimedia.md
agora.md
acasatv.md
bancamea.md
play.md
forum.md
point.md
timpul.md
ea.md
mama.md
sputnik.md
kankan.md
noi.md
perfecte.md
diez.md
mamaplus.md
unica.md
protv.md
md.mail.ru
999.md
stirilocale.md
moldovenii.md
ok.ru
megogo.net

8. BATI
COMPONENȚA AUDIENȚEI DUPĂ
TIPUL LOCALITĂȚII
Oraș
Sat
Nu s-a răspuns
44%
39%
17%
94%
76%
70%
69%
66%
65%
61%
60%
59%
59%
58%
57%
56%
56%
55%
55%
54%
53%
52%
52%
50%
49%
49%
49%
47%
47%
45%
43%
39%
35%
34%
30%
3%
16%
24%
16%
10%
28%
20%
26%
24%
35%
28%
7%
30%
37%
25%
4%
33%
26%
34%
40%
34%
40%
40%
28%
23%
41%
38%
38%
49%
51%
57%
49%
3%
8%
6%
15%
24%
7%
19%
14%
17%
6%
13%
35%
14%
7%
19%
41%
14%
20%
14%
8%
16%
10%
11%
23%
30%
12%
17%
19%
13%
14%
9%
21%
bancamea.md
autoblog.md
ea.md
realitatealive.md
newsmaker.md
realitatea.md
point.md
play.md
perfecte.md
sporter.md
inprofunzime.md
ria.ru
noi.md
kankan.md
protv.md
kp.md
acasatv.md
unimedia.md
forum.md
diez.md
agora.md
999.md
unica.md
mama.md
mamaplus.md
megogo.net
md.mail.ru
sputnik.md
ok.ru
moldovenii.md
stirilocale.md
timpul.md

9. BATI
COMPONENȚA AUDIENȚEI DUPĂ
REGIUNE
Nord (incl. m. Balti)
Centru (incl. m. Chisinau)
Sud (incl. UTA Gagauzia)
25%
60%
15%
https://ro.wikipedia.org/wiki/Regiunile_de_dezvoltare_ale_Republicii_Moldova
13%
19%
11%
28%
61%
23%
22%
18%
20%
11%
23%
18%
26%
13%
15%
30%
19%
26%
16%
28%
22%
26%
16%
28%
24%
25%
19%
21%
22%
22%
32%
20%
78%
75%
84%
68%
36%
69%
76%
70%
67%
80%
68%
70%
63%
75%
73%
67%
76%
64%
81%
54%
60%
65%
76%
50%
64%
57%
72%
62%
61%
63%
50%
73%
9%
6%
5%
4%
3%
8%
2%
12%
13%
9%
9%
12%
11%
12%
12%
3%
5%
10%
3%
18%
17%
9%
8%
23%
12%
18%
9%
17%
17%
16%
18%
7%
newsmaker.md
acasatv.md
agora.md
autoblog.md
bancamea.md
diez.md
ea.md
sputnik.md
inprofunzime.md
kankan.md
kp.md
sporter.md
mamaplus.md
ria.ru
megogo.net
unica.md
realitatealive.md
realitatea.md
perfecte.md
ok.ru
play.md
point.md
protv.md
noi.md
999.md
md.mail.ru
mama.md
forum.md
stirilocale.md
timpul.md
moldovenii.md
unimedia.md

10. BATI
COMPONENȚA AUDIENȚEI DUPĂ
VENITUL NET AL GOSPODĂRIEI
< 8 mii lei
8 – 16 mii lei
16 – 30 mii lei
73%
18%
6%
% din grupul de referinta. Grupul de referinta – internauti care au raspuns la intrebarea despre venituri
> 30 mii lei
2%
47%
64%
56%
47%
65%
37%
66%
57%
50%
55%
65%
45%
62%
45%
68%
89%
78%
82%
66%
77%
63%
79%
54%
66%
61%
40%
52%
45%
71%
53%
7%
82%
15%
10%
21%
19%
20%
42%
7%
21%
31%
29%
22%
44%
24%
39%
24%
9%
16%
14%
20%
17%
34%
16%
39%
19%
29%
56%
35%
44%
26%
35%
76%
17%
24%
18%
15%
26%
10%
15%
22%
18%
15%
13%
9%
9%
11%
14%
5%
3%
2%
13%
4%
2%
3%
6%
13%
9%
4%
13%
11%
3%
12%
18%
2%
14%
8%
8%
7%
6%
5%
4%
4%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
autoblog.md
sporter.md
play.md
newsmaker.md
kp.md
mama.md
realitatealive.md
forum.md
point.md
unimedia.md
999.md
realitatea.md
ria.ru
agora.md
md.mail.ru
megogo.net
ok.ru
sputnik.md
acasatv.md
mamaplus.md
timpul.md
noi.md
diez.md
inprofunzime.md
protv.md
unica.md
perfecte.md
ea.md
stirilocale.md
kankan.md
bancamea.md
moldovenii.md