These are the slides the 29 Minute Webcast about the new ARA Rental Market Metrics as presented by @TheARMDude on 4/23/13. To request the white paper check out http://www.armsoftware.com/announcing-the-ara-rental-market-metrics/ or send an email to TheARMDude@ARMsoftware.com

1. ARA Rental
Market Metrics
Presenter:
Tommy Williams

2. About ARM Rental Software
 Automated Rental Management is a multi-
user, multi-location rental software that is
completely integrated with the Sage 100 ERP
(MAS) accounting system.
 ARM is published by BCS Prosoft, which
services North America from offices in San
Antonio, Houston, Denver and Honolulu.
 www.ARMsoftware.com
 www.BCSprosoft.com

3. How do You Calculate Utilization?
Grandparents or parents did it this
way
CPA says it is done this way
Business Associate recommends a
different method
Etc.

4. So What’s the Big Deal?
Results are only relevant to you
Meaningless compared with others
Carry less weight with banks,
financial analyst, and investors
It could be costing you money

5. ARA Rental Market Metrics
Standardization
Definitions
Calculations
GAAP Compliant
Enables Comparative Analysis

6. Contributors and/or Participants
ARA
Really Smart Dudes – Ph. D. types
ARA Members
Rental Software Publishers

7. Definitions
 Day
 Revenue
 Original Equipment Cost
 Time On-Rent
 Rate

8. Metrics
 Time Utilization
 Financial Utilization
 Fleet Age
 % Change in Rental Rate
 % Change in Rental
Revenue
 Apportioned % Change

9. Putting it to work for you
Implement it
Comparative
analysis offering
Discuss with
your software
vendor

10. Whitepaper Available
Available on the ARA Website
Send an email to request it
 TheARMDude@BCSProSoft.com
Or visit
http://www.armsoftware.com/ann
ouncing-the-ara-rental-market-
metrics/