Greg Chan, Instructor, Department of English, Editor-in-Chief, Mise-en-scene: The Journal of Film & Visual Narration, Faculty of Arts, Kwantlen Polytechnic University Festival of Learning: Celebrating Teaching and Learning in Higher Education in Burnaby, B.C. from June 6 -9, 2016

1. Social Media Profiles:
Best Practices for Mastering Your Digital Footprint
BCTLC’s Festival of Learning
June 8, 2016 | Presented by Greg Chan, KPU

3. What is there to say?
Time consuming
Too personal–
privacy issues
Adds to the workload
Not for luddites with
its steep learning
curve
Narcissistic
self-promotion
Cautions around Social Media for Professionals

4. Why would I choose to make social media part
of my professional practice?

5. Social media profiles
plus a landing site allow you to
coordinate and control your
digital footprint
Google yourself
to understand your
web (in)visibility
Aggregators
collect generic information
about you from around the web,
but can be bumped out of a
search by active social media
accounts
Incomplete profiles
lower your ranking in a search
One avatar
for all of your professional
social media profiles increases
your discoverability
Digital Footprints & SEO
Metrics
indicate that there are over
2.3 million Google searches
per second

6. Powering up your social media strategy
Should
Consider the Lesser Three:
Pinterest, Instagram,
YouTube
Must
Join the Big Four:
Twitter, Facebook,
Linkedin, Google+
Might
Experiment with a Niche Site:
Storify, Litsy, ORCiD

7. Joining the Twitterverse

8. Twitter Basics: Account Set-Up
1
2
3
Navigating to http://twitter.com, sign up for your free account
by creating a unique username and password; upload a
profile photo/avatar and header photo; write an ‘About Me’
statement. If you have a professional website, include the URL
link in your profile.
Follow @colleagues, @departments, @faculties, @associations,
@collaborators, @institutes, and @community groups related to
your field. Their tweets will be displayed on your Home page’s
newsfeed.
Tweet! You have 140 characters to say your piece. Remember
to tag related users and include hashtags where appropriate.
Having difficulty embedding URL links because of their
length? Try a URL shortener like ow.ly or tinyurl.

10. The #Hashtag:
a call to action that drives engagement
#FoL16 #BCTLC #GVCasino #socialmediaBCTLC
#OER #OpenAccess #ScholarSunday #WednesdayWisdom
#HigherEd #AcaDowntime#TweetTip
Event-specific
Hot Topics
For Fun
Collegiality & Reflection

12. How to Tweet Like a Pro
Essentials Driving Engagement Expanding your Reach
Photos
URL embeds
Tweet composition
Live-tweet during an
event
Use social media acronyms:
ICYMI, RT, FTW, HT, TT, YOLO
Hashtagging
Administer polls & embed
animated GIFs
Use Tweetdeck to manage
multiple accounts and
hashtags
Follow to be followed

13. ORCiD.org: connecting research and researchers
2.3Musers
Uniquely identifying all who participate
in research, scholarship, and innovation
The “Open Researcher Contributor Identification” initiative is an independent, non-profit
registry for research and academic publishing. Each profile is assigned a unique, 16-digit
identifier with a persistent presence, similar to a DOI (Digital Object Identifier). Users can
itemize their employment record; their professional works; their funding; and their
awards. ORCiD features a QR code generator for an individual’s profile that can be
added to a CV, a business card, a landing site or a conference
presentation.

14. Website Hosting Options
WordPress.com Squarespace.com Asmallorange.com Weebly.com

15. Web hosting with free providers
WordPress Weebly

16. Web Hosting with pay sites

17. CommonWebsite Features
• Navigation Bar
• Homepage
• About
• Contact
• Footer

19. Stay in Touch
Website
greg-chan.com
Email
greg.chan@kpu.ca
Social Media
@GregChan_Ink