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THE UNSEEN ENEMY

PROTECTING THE BRAND, THE ASSETS AND THE CUSTOMERS
Technology – Connecting the world…
 9 billon connected devices predicted
to rise to 24 billion by 2020
 If Facebook were a country, it would
be the 3rd largest in the world
 Facebook kicks off over 1000 users per
day because they are too young
 In 2011, more video was uploaded to
YouTube in a two month time period
than if ABC, CBS, and NBC had been
airing new content 24/7/365 since:
1948

Page 2
In the News

Page 3
Recent Studies
 2013 Trustwave Global Security Report
• Retail industry made up 45% of data breach investigations studied (15%
increase from 2011)

• E-commerce sites were #1 targeted asset, accounting for 48% of all
investigations

 Symantec
• Cumulative bill for cyber crimes in 24 countries totaled $388 billion last year
• 431 million adults experienced some form of cyber crime last year, equating
to nearly 1.2 million people per day or 14 per second

Page 4
Why Should Retailers Be Concerned?
 Retail industry is now the top target for cybercriminals
 Annual U.S. retail e-commerce spending has surged 143% since 2004 to
$161.52 billion last year. In fact, a report from IRMG indicates that
internet/mobile shopping increased 15% in 2013.

 Early estimates indicate that 20% of the upcoming holiday sales will be
online

 E-commerce attacks are emerging as a growing trend, surpassing the
amount of point-of-sale attacks

 Financial cost of a cyber attack is higher for businesses that sell
products on the front-end, such as retailers

 The SEC is pushing to require that companies disclose data breaches in
their financial statements

Page 5
What Must Retailers Protect?

Page 6

Credit card
information

Private
employee
data

Intellectual
Property

Customer
Information

Reputation
and
good will

Confidential
business
information
How Breaches Occur
Criminal Act
by Outsider

Vendor
Error

Human Error

Page 7

Technology
Failure

Employee
Misconduct
Case Studies

Resource: Retail Fail: Walmart, Target Fared Worst In Def Con Social Engineering Contest

Page 8
What are the options for handling the risk?

Retain

Allocate

Transfer

Page 9

Keep the risk within the organization

Involve counsel to shift risk to suppliers
and business partners

Transfer the risk to another entity
Types of Insurable Risks

Third Party

Page 10

First Party
Costs
 Types
• Hard
• Soft
• Time

 Retail companies see much more

significant costs around cyber attacks

 According to Neustar’s May 2012 report:
• 65% of businesses said a site outage

would cost them up to $10,000 an hour

• 21% said it would cost $50,000/hour
• 13% would lose $100,000/hour

Page 11
What Do You Know About Your Data?
 Location
• Cloud
• Physical environment
• Is your data co-located?

 Service Level Agreements
• Breach notification

 Law enforcement considerations need to be considered and addressed:
• Requests to maintain secrecy or limit knowledge
• Maintaining control of the investigation

 Communications with insurers presumably are not privileged

Page 12
Actions Following a Breach
Functional Steps
Deploy

Preserve

Identify

Notify

DEPLOY AN INCIDENT RESPONSE TEAM

PRESERVE SYSTEM LOGS

 IT Director
 CIO
 Human Resources
 Legal
 Internal or external security experts

 Date, time, duration, and location of

Page 13

breach
Actions Following a Breach (Continued)
Functional Steps
Deploy

Preserve

Identify

IDENTIFY THE FOLLOWING

NOTIFY

 How was the breach discovered?
 By whom?
 Any additional details:
• Entry and exit points
• Compromised systems
• Data deleted vs. modified vs.

 Public relations
 Insurance carrier

viewed

 Identify and understand details of the
affected data

Page 14

Notify
Insurance Recovery Considerations in the Face of a
Security Breach or Data Loss or Claim
 Timely notice of claim (claims made and reported?)
 Involvement of counsel (internal & external) to review how coverage
may respond. Consent to incur prudent or necessary expenses may be
required:
• Costs of crisis stage or legal compliance such as breach
notification, credit monitoring, call center, forensics are vast
majority of the expense on per record figures ($194 /record)
• Defense expenses (private claims, regulatory claims)
 Communications with insurers presumably are not privileged
 “Labeling” of first party costs/categorization

Page 15
Who Provides Services Around Cyber Risk?

Preventative/
Proactive
Assessment

Technology/
Data
Analytics

Legal

Page 16

Data Hosting/
Monitoring

Forensic
Accounting

Public
Relations
CONTACT
Michael Barba, CISSP, CPP, DFCP, CNE, EnCE
Managing Director, BDO USA, LLP
mbarba@bdo.com
212-885-8120
Jeff Hall
Senior Manager, BDO USA, LLP
jhall@bdo.com
212-885-7339

Page 17
BDO is the brand name for BDO USA, LLP, a U.S. professional
services firm providing assurance, tax, financial advisory and
consulting services to a wide range of publicly traded and
privately held companies. For more than 100 years, BDO has
provided quality service through the active involvement of
experienced and committed professionals. The firm serves clients
through more than 40 offices and more than 400 independent
alliance firm locations nationwide. As an independent Member
Firm of BDO International Limited, BDO serves multinational
clients through a global network of 1,204 offices in 138
countries.
BDO USA, LLP, a Delaware limited liability partnership, is the U.S.
member of BDO International Limited, a UK company limited by
guarantee, and forms part of the international BDO network of
independent member firms. BDO is the brand name for the BDO
network and for each of the BDO Member Firms.
www.bdo.com
To ensure compliance with Treasury Department regulations, we wish to inform you that any tax advice that may be contained in this communication
(including any attachments) is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding tax-related penalties under the
Internal Revenue Code or applicable state or local tax or (ii) promoting, marketing or recommending to another party any tax-related matters addressed
herein.
Material discussed in this publication is meant to provide general information and should not be acted on without professional advice tailored to your
individual needs.
© 2013 BDO USA, LLP. All rights reserved. www.bdo.com

Page 18

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The Unseen Enemy - Protecting the Brand, the Assets and the Customers

  • 1. THE UNSEEN ENEMY PROTECTING THE BRAND, THE ASSETS AND THE CUSTOMERS
  • 2. Technology – Connecting the world…  9 billon connected devices predicted to rise to 24 billion by 2020  If Facebook were a country, it would be the 3rd largest in the world  Facebook kicks off over 1000 users per day because they are too young  In 2011, more video was uploaded to YouTube in a two month time period than if ABC, CBS, and NBC had been airing new content 24/7/365 since: 1948 Page 2
  • 4. Recent Studies  2013 Trustwave Global Security Report • Retail industry made up 45% of data breach investigations studied (15% increase from 2011) • E-commerce sites were #1 targeted asset, accounting for 48% of all investigations  Symantec • Cumulative bill for cyber crimes in 24 countries totaled $388 billion last year • 431 million adults experienced some form of cyber crime last year, equating to nearly 1.2 million people per day or 14 per second Page 4
  • 5. Why Should Retailers Be Concerned?  Retail industry is now the top target for cybercriminals  Annual U.S. retail e-commerce spending has surged 143% since 2004 to $161.52 billion last year. In fact, a report from IRMG indicates that internet/mobile shopping increased 15% in 2013.  Early estimates indicate that 20% of the upcoming holiday sales will be online  E-commerce attacks are emerging as a growing trend, surpassing the amount of point-of-sale attacks  Financial cost of a cyber attack is higher for businesses that sell products on the front-end, such as retailers  The SEC is pushing to require that companies disclose data breaches in their financial statements Page 5
  • 6. What Must Retailers Protect? Page 6 Credit card information Private employee data Intellectual Property Customer Information Reputation and good will Confidential business information
  • 7. How Breaches Occur Criminal Act by Outsider Vendor Error Human Error Page 7 Technology Failure Employee Misconduct
  • 8. Case Studies Resource: Retail Fail: Walmart, Target Fared Worst In Def Con Social Engineering Contest Page 8
  • 9. What are the options for handling the risk? Retain Allocate Transfer Page 9 Keep the risk within the organization Involve counsel to shift risk to suppliers and business partners Transfer the risk to another entity
  • 10. Types of Insurable Risks Third Party Page 10 First Party
  • 11. Costs  Types • Hard • Soft • Time  Retail companies see much more significant costs around cyber attacks  According to Neustar’s May 2012 report: • 65% of businesses said a site outage would cost them up to $10,000 an hour • 21% said it would cost $50,000/hour • 13% would lose $100,000/hour Page 11
  • 12. What Do You Know About Your Data?  Location • Cloud • Physical environment • Is your data co-located?  Service Level Agreements • Breach notification  Law enforcement considerations need to be considered and addressed: • Requests to maintain secrecy or limit knowledge • Maintaining control of the investigation  Communications with insurers presumably are not privileged Page 12
  • 13. Actions Following a Breach Functional Steps Deploy Preserve Identify Notify DEPLOY AN INCIDENT RESPONSE TEAM PRESERVE SYSTEM LOGS  IT Director  CIO  Human Resources  Legal  Internal or external security experts  Date, time, duration, and location of Page 13 breach
  • 14. Actions Following a Breach (Continued) Functional Steps Deploy Preserve Identify IDENTIFY THE FOLLOWING NOTIFY  How was the breach discovered?  By whom?  Any additional details: • Entry and exit points • Compromised systems • Data deleted vs. modified vs.  Public relations  Insurance carrier viewed  Identify and understand details of the affected data Page 14 Notify
  • 15. Insurance Recovery Considerations in the Face of a Security Breach or Data Loss or Claim  Timely notice of claim (claims made and reported?)  Involvement of counsel (internal & external) to review how coverage may respond. Consent to incur prudent or necessary expenses may be required: • Costs of crisis stage or legal compliance such as breach notification, credit monitoring, call center, forensics are vast majority of the expense on per record figures ($194 /record) • Defense expenses (private claims, regulatory claims)  Communications with insurers presumably are not privileged  “Labeling” of first party costs/categorization Page 15
  • 16. Who Provides Services Around Cyber Risk? Preventative/ Proactive Assessment Technology/ Data Analytics Legal Page 16 Data Hosting/ Monitoring Forensic Accounting Public Relations
  • 17. CONTACT Michael Barba, CISSP, CPP, DFCP, CNE, EnCE Managing Director, BDO USA, LLP mbarba@bdo.com 212-885-8120 Jeff Hall Senior Manager, BDO USA, LLP jhall@bdo.com 212-885-7339 Page 17
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