How are you defined in the social media? How are you defining yourself in the social media? What’s your Google Quotient?’ These are the questions asked and answered by BlueCross BlueShield talent acquistion managerTynagia Polk at the Sep 2012 program meeting hosted by BDPA Dallas chapter. This is the PowerPoint presentation that Ms. Polk used for her presentation.

1. THE
IMPACT
OF
SOCIAL MEDIA

2. Agenda
Internet Impression
Internet Audience
Internet Data
Control Your Data
Profile Definitions
Steps To Take Action

3. Internet Impression
Traditional times
-First impressions are lasting impressions
Current world view
-This remains true, but first impressions are
often first made in a non, in-person
setting, i.e. via computer
-If the first impression is made “in person”,
then it is highly possible that after you meet
someone, they “extend the first impression”
beyond the actual in-person meeting by
looking you up on the internet afterwards

4. Internet Audience
1) Recruiters
-In today’s market, Recruiters want the best
possible candidate for a position because there
is no shortage in applicants
2) Potential Employers
-It is not unusual to think that a potential, new
employer will look you up online to see what
they will find
3) Current Managers & Future Managers
-In your present company, or a hiring manager
for position you have applied for may perform
an Internet search on you

5. -Launched 4 years ago
-The world’s largest professional network
-Includes worldwide membership
-Available in 15 different languages
-Publicly held company

6. Internet Data
Tells a story….
-Your capacity and willingness to take risks
-Your personal initiative
-Your ability to share information, to put forth
ideas, or use the information technology tools
available in the market
Promotes your online professional reputation…
-Assists with career searches, making a name for
yourself
-Serves as free advertisement for offering services
-Highlights your expertise & boosts your career
opportunities
-Builds and promotes your image

7. Control Your Data
Utilize technology
-Who you are online
-How you are perceived online
-What is your Google Quotient
YOU = [Personal + Professional]
**Online Identity**
Google Quotient
-Search results returned by Google that include the
total number of hits on the first three pages that are
about you , rather than someone else, and the
number of hits related to the “brand identity” that
you want to create for yourself.

8. Profile Definitions
What is a profile?
-It is a summation of information, personal and/or
professional, related to an individual
-An explicit digital representation of a person
What makes up a personal profile?
-Name, Address, Date of Birth, Phone Number
-Email Address, SS #, Gender, Race, Maiden Name
-Hobbies, Friends, Significant Other, Education
What makes up a professional profile?
-Work History, Skills, Community Involvement,
-Education, Professional Organizations,
Professional Endorsements, Email Address
Format, Professional and Personal
Accomplishments

9. Take Action
Steps to start
1) Place information about you professionally and
personally on the web
2) Visit message boards
3) Visit blog sites
4) Create your own blogs
5) Develop a personal web site
6) Use Facebook and other social sites

10. Additional Steps
Join Professional Sites
• LinkeIn
• Ecademy
• YorZ
• Xing
• Networking for Professionals
• Facebook
Use Online Tools
• Google Alerts
• TwitterFall & Monitter
• Trackur

11. Reminders
• Your online identity is quickly becoming your first
interaction and introduction to perspective employers and
your professional community!
• You want to have as much control as possible over how
people meet you, how you are perceived online &
ultimately in person, and what positive/negative
information they can obtain about you
• Don’t let someone else or something else control this for
you!

12. Questions