This is handout material for Nicole Newman's workshop at the 2010 BDPA Technology Conference in Philadelphia PA. She will provide some timely insights on using social media to build your business or your personal brand (for job hunters).

1. 2010 National BDPA Technology Conference
Using Social Media to Market yourself or Your Business
Nicole Newman
July 28-31, 2010
Philadelphia, PA
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

2. Agenda
• YouTube - Social Media Revolution
• Nicole Newman
• Social Media Defined
• Benefits of Social Media
• Job hunting
o Education
o Communication
 Marketing
 Branding Your Story
 Real World Examples
 Viral Marketing
o To Do List
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

3. Nicole Newman
• Philadelphia Native
• Magna Cum Laude Graduate of Temple
University 1995
• MBA Robert Smith School of Business 2000
• Deloitte Touche Tomatsu 2004-2007
• Entrepreneur, founder of Newman Networks
• Single Mom of 8, 6,5 year old
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

4. What is Social Media
• Social media is online content created by people
using highly accessible and scalable publishing
technologies. At its most basic sense, social media
is a shift in how people discover, read and share
news, information and content.
• It is the democratization of information,
transforming people from content readers into
publishers.
• Social media has become extremely popular
because it allows people to connect in the online
world to form relationships for personal, political
and business use.
“How to become liked, known and
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

5. Social Media Websites
• Facebook – 400 Million Active users (70%
outside the US)
• Myspace – 120 Million Active Users
• Blogs - 55 million active users (declining)
• Linkedin – 60 million registered users
• Twitter – not disclosed
• YouTube - over 100 million videos a day
• Plaxo
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

6. Facebook Statistics
• More than 35 million users update their status each
day
• More than 60 million status updates posted each
day
• More than 3.5 million events created each month
• More than 1.5 million local businesses have active
Pages on Facebook
• Average user spends more than 55 minutes per day
on Facebook
• Every month, more than 70% of Facebook users
engage with Platform applications
• There are more than 100 million active users
currently accessing Facebook through their mobile
devices.
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

7. Facebook's Road to 350 ml.

8. Marketing
• Marketing
• belief in yourself
transferred to
someone else
o Resume
o Testimonials
o Visual
appearance
o Posture
X Quarter NBOD Meeting2007 National BDPA Technology
Conference

9. What are you thinking?word of mouth
• Recent post from FB friend -
Is looking to switch banks. Where do you bank? Do
you like it and why?
o 17 comments in 2 hours
o Last post - "Wow! Thanks for all the feedback. I think I've made a
decision..."
• Who is interested in an technology event on July
23rd in Philadelphia?
“We are the world”

10. Education
• Microwave age attention span
• Video and Audio bringing books alive
• Learning without a teacher/ cost savings
• Adaptation
• Cyber charter schools
• On-line degrees
• Corporate e-learning
• On-line learning of past events
“My time is my own”

11. Marketing
Average household income is 107,628.
Target by Industry, job function, company size and geography

12. Viral Marketing
• Viral marketing - depends on a high pass-along rate from
person to person. If a large percentage of recipients forward
something to a large number of friends, the overall growth
snowballs very quickly. If the pass-along numbers get too
low, the overall growth quickly fizzles.
• Facebook is an application development platform
• Can be achieved through games or other FB applications
developed by programmers...
o Snowballs
o Drinks
o Be a Tycoon
o Peace and Love Icons!

13. Real World Examples
• Newman Networks (1500+) Fans
o 3 advertising Campaigns -
o 30,000 impressions
o cost 2.00
o Increased fan base by 300.
• Real Estate Company (650+) Fans
o 1 advertising campaign
o 120,000 impressions
o cost 40.00
o Increased fan base by 50
• Wealth Building Series (1300+ Fans) VIRAL MARKETING
o No advertising Campaign
o average 30 fans a week
Social media campaigns MUST include relevant , timely
content!

14. Increase your Social Media presence
• CREATE accounts on • BUILD a fan page for your
www.linkedin.com, business
www.facebook.com and • MODIFY your website to
www.twitter.com include your social media
• RESPOND to other posts - presence
social means 2 way • NETWORK, NETWORK
communication and NETWORK to get
• CONNECT With everyone business cards and invite
- people are in 3 people into your social
categories - customer, media circles
potential customer, referral • CONSISTENTLY provide
marketing partner information to help your
target market

15. Contact Information
Nicole Newman
Newman Networks
nnewman@newmannetworks.com
215-207-0996
http://www.facebook.com/newmannetworks
http://www.linkedin.com/in/nicolenewman
http://www.newmannetwork.com
X Quarter NBOD Meeting2007 National BDPA Technology
Conference