Mediapost commercializes myShopi app internationally

1. PRESS RELEASE
Mediapost International commercializes Belgian
myShopi app in four countries
MEDIAPOST International and SOGEC Marketing – subsidiaries of the French postal
operator La Poste – have chosen BD myShopi’s platform for the launch of their digital
activities in France as well as in three other European countries.
Brussels, June 16th
2015
The myShopi promo and shopping app and website have been used for years by hundreds of
thousands of Belgian consumers. myShopi’s promo platform features exclusive brand coupons,
shopping lists, promotional leaflets and digital loyalty cards. Since 2011, the myShopi app has been
downloaded over 600.000 times in Belgium and 4.6 million times worldwide. Internationally, the app
was limited to a digital shopping list only. From now on, the entire digital promotional platform is made
available on an global scale through licensing, allowing third parties to commercialize the platform
under their name.
MEDIAPOST International (distribution of unaddressed mail) and SOGEC Marketing (French leader in
promotional marketing) are the first clients to market the myShopi platform, covering France, as well
as Spain, Portugal and Romania. For the French market, SOGEC launches the app under the name
QUOTY, using myShopi as the underlying platform while taking care of all B2B and B2C sales and
marketing aspects. The platform, as well as the service will still be managed by the myShopi team and
the original B2C proposition “save, facilitate & inspire” will be preserved. The consumer promise of
QUOTY: “QUOTY is your guide for your every day shopping – always and everywhere – with its
straightforward services and its digital solutions for smartphone, tablet and website.”
Bernard Plé, General Director at MEDIAPOST International, accounts for their collaboration with
myShopi: “By starting from a market ready app and website, we benefit from all the myShopi features,
without facing large investments and development costs. We can immediately address the right target
group with a solution that has already proven to be technically solid.” Also, MEDIAPOST and SOGEC
take over the consumer base of Plan Courses, the French version of the myShopi app that has
acquired more than 1,5 million downloads in the last few years.
Since the acquisition of the myShopi app in 2014 by BD (Belgian Distribution) – which meant the
official launch of BD myShopi for all B2B activities – there has been a continuous focus on innovation.
For Geert Schoenmaekers, CEO of BD myShopi, the international commercialization of myShopi
emphasizes the omni-channel strategy of the company. “The fact that the myShopi platform offers real
value to consumers has clearly been picked up by similar companies in other countries. myShopi has
proven to be the perfect omni-channel solution for unaddressed businesses as well as for digital
operators aiming for consumer activation. Thanks to the similarity of local market requirements, we will
be able to launch the promotional application in more countries in the near future.”
By collaborating with the French companies MEDIAPOST and SOGEC, both part of Groupe La Poste,
BD myShopi confirms its loyalty towards her omni-channel vision on communication: all parties agree
that paper and digital solutions go hand in hand.
### End of press release ###

2. For more information or an interview, don’t hesitate to contact us:
Toon Coppens
Strategy & Innovation Manager - Digital
T. +32 476 96 12 43
E. toon.coppens@bdmyshopi.com
Philippe Van Ophem
Founder myShopi – International Development
T. +32 496 16 12 70
E. philippe@myshopi.com
BD myShopi (B-2-B)
BD myShopi is the most popular omni-channel activation platform for retailers and brands in
the Belgian market. Thanks to its unique, flexible and efficient network, myShopi delivers
paper-based promotional packages, custom and creative services with a high attention value
to 4.39 million Belgian mailboxes every week.
myShopi (B-2-C)
myShopi is the number one promotional and shopping platform in Belgium. It consists of the
package of promotional leaflets in physical mailboxes, the myShopi.com website and the free
myShopi app for smartphones, tablets and smartwatches. myShopi combines exclusive
coupons, leaflets from retailers, customer loyalty cards and a handy digital shopping list.
Consumers save money on their weekly purchases thanks to myShopi, which also facilitates
their shopping and inspires and informs consumers about new purchases. The myShopi app
has already been downloaded over 600,000 times in Belgium and 4.6 million times
worldwide.
More information about the different app features can be found on
https://www.youtube.com/watch?v=1yZtJcGbqsY and on our website www.myshopi.com