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Why Going Green Makes Good Business Sense Final

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Stefan Doering
Stefan Doering

Going green makes good business sense as it presents large economic opportunities in the 21st century. The concept of being green has evolved from solely focusing on profits to encompassing positive impacts on people, the planet, and long-term economic growth. Businesses that adopt green practices can gain competitive advantages through increased sales, access to new markets, stronger customer loyalty, and greater long-term stability.

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Why Going Green Makes Good Business Sense Green could be the largest economic opportunity of the 21st century. We'll get a clean environment because entrepreneurs will make it happen." John Doerr Silicon Valley Venture Capitalist Stefan Doering BEST Coaches, Inc. June 23 rd , 2010
What does it mean to be Green? ,[object Object],[object Object],[object Object],BEST Coaches, Inc.
The Old School of Thought ,[object Object],[object Object],[object Object],BEST Coaches, Inc.
The New School of Thought ,[object Object],BEST Coaches, Inc.
People (Human Capital) ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Planet (Natural Capital) ,[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Profit (Economic Capital) ,[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
5 Stages of Green Business BEST Coaches, Inc.
Stage 1 ,[object Object],[object Object],BEST Coaches, Inc.
Stage 2 ,[object Object],[object Object],BEST Coaches, Inc.
Stage 3 ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Stage 4 ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Stage 5 ,[object Object],[object Object],BEST Coaches, Inc.
Green Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Companies Greening Their Act ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Advantage– Increase Sales ,[object Object],BEST Coaches, Inc.
Advantage – Increase Sales Continued… ,[object Object],[object Object],BEST Coaches, Inc.
Advantage — New Verticals ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Advantage – Market Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Greenwashing ,[object Object],[object Object],[object Object],BEST Coaches, Inc.
Green Sheen ,[object Object],[object Object],BEST Coaches, Inc.
Advantage – Competitive ,[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Advantage – Customer Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Advantage – More Stability ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Ways to Green Up Your Business ,[object Object],[object Object],[object Object],BEST Coaches, Inc.
Do the Basics ,[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Get Involved Top 10 Current Environmental Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Involve Your People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Let the World Know ,[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Coaches, Inc.

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Why Going Green Makes Good Business Sense Final

  • 1. Why Going Green Makes Good Business Sense Green could be the largest economic opportunity of the 21st century. We'll get a clean environment because entrepreneurs will make it happen." John Doerr Silicon Valley Venture Capitalist Stefan Doering BEST Coaches, Inc. June 23 rd , 2010
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