What your brand needs to consider when pivoting your social and influencer marketing strategies given COVID-19.

1. GETTING
SOCIAL
ON SOCIAL
CONNECTING IS NOW MORE
IMPORTANT THAN EVER
PART II
C R E A T I V E E X P E R I E N C E S

2. What your brand needs to consider
when pivoting your social and
influencer marketing strategies
given COVID-19.

3. Like our lives, the online world is continuously
changing, and now rapidly, which means our strategies
need to keep adapting too. Unfortunately, it’s no longer
all about the double-tap love. People want to see
authentic and meaningful content on their feeds, and
what they engage with,
represents that.

4. Instagram’s algorithm has adapted,
and now favours content that is less polished and
edited, and puts it higher up in people’s feeds.
They even use AI to scan posts and
act on that accordingly.
IT’S ALL ABOUT
ENGAGEMENT

5. There are also a multitude of new interactive features
that let brands engage and interact with their fans beyond
them just double tapping a post, including their online
shopping feature. It’s an amazing and easy way to boost
sales and drive traffic to your website,
so check it out.

6. THE ENGAGEMENT
ALGORITHM
1

7. It’s fundamental that you get real with
your Instagram content.
And we mean really real.
The more polished and filtered your content,
the less it will be favoured by the algorithm, but also,
the less engagement it receives from your audience.

8. Naturally, most Instagram users and brands
prefer a curated aesthetic on their feeds.
You can absolutely maintain this, but embracing
the IG stories with a more peer-to-peer
approach, is a great way of bringing authenticity
to your content. The best can then be featured
in the story highlights.

9. A brilliant way of doing this is responding to and
reposting your fans’ content to your stories (with
their permission of course).
By actively doing this, you’ll make your fans
feel valued and show your followers that
real people believe in your brand and products.

10. 2NEW INTERACTIVE
FEATURES

11. The Close Friends List (CFL) wasn’t created
for brands per se, but we see a great, natural way to
use it to reward and engage VIPs, and your ultra fans.
create a list of VIPs, Key Opinion
Leaders and/or Number One Fans
and share things like: exclusive
sneak peaks or previews, product
updates, special discounts and
behind-the-scenes content.
For example, you could
use it to source ideas from
your key customers on product
development, campaign oncepts,
and so the list goes on and on.
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12. INTERACTIVE INSTAGRAM
STORY FEATURES
3

13. With 500M people engaging with IG Stories every-day,
it just makes sense to use them to their full potential by
utilising all of the interactive features on offer.
Question Stickers
Type something...
Story Polls
Countdown Stickers
Set end date and time
Would you rather see a post
on A or B tonight?
Question Stickers
Type something...
Story Polls
Countdown Stickers
Set end date and time
Would you rather see a post
on A or B tonight?
Consider the Question
Stickers to hold trivia
quiz to expand your
followers’ knowledge
and build on
their perception.
Use Countdown
Stickers to announce
product launches or
events or to remind
people how long
a sale is on for.
Story Polls make
followers feel included.
Using questions like,
“Would you rather see a
post on A or B tonight?”
encourages followers
to come back to see
the results.
Question Stickers
Type something...
Story Polls
Countdown Stickers
Set end date and time
Would you rather see a post
on A or B tonight?

14. A NEW WAY
TO SHOP ONLINE
4

15. Instagram Shopping gives brands an immersive storefront
that highlights your products, makes the pricing easy to
find, and drives people directly to your website.
When your audience taps a product tag
on your post, or a product sticker in your
story, they’ll be taken to a page where
they will see:
An image of the product
A description of the product
The product price
A link that takes them directly to your
website, where they can purchase.
Posts
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16. BECAUSE | CREATIVE EXPERIENCES AGENCY
REAL CONNECTIONS IN A DIGITAL WORLD
We are content creators, experience makers and brand activators
who help brands connect with people in extraordinary ways.
C R E A T I V E E X P E R I E N C E S
Get in touch now www.becausexm.com