Whether a brand is involved in social media or not, people are probably talking about them. The key is listening to what's being said and there are many paid and free tools out there than can help. This was delivered at a Social Media Club meet up in Savannah.

1. Are You Listening? The Importance of Social Media Monitoring Oct 19, 2009

2. so your business is involved in social media now what?

3. are you listening?

4. what if Domino’s hadn’t been listening?

5. there’s constant chatter…

6. some demand attention…

7. some demand attention… Negative Yelp review about Pizzeria Delfina in San Francisco

8. some demand attention… Pizzeria Delfina poked fun in its response: a T-shirt

9. others are learning opportunities social media is a 24-7 unfocused focus group

10. others are learning opportunities social media is a 24-7 unfocused focus group

11. others are learning opportunities social media is a 24-7 unfocused focus group

12. others are learning opportunities social media is a 24-7 unfocused focus group

13. how can we keep tabs on this?

14. how can we keep tabs on this?

15. how can we keep tabs on this? WRONG

16. we need the right tools…

17. some are free some are paid which one is right for you?

22. the choice is yours