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Jack Ma and the Chinese Internet Industry
- 1. JACK MA AND THE CHINESE INTERNET INDUSTRY
- 7. CHINA INTERNET TRENDS REPORT 2019 • China increasingly operates in its own technology ecosystem • AI-driven solutions are being adopted on a massive scale • Lower tier cities are driving e-commerce consumption and growth • Shift from search-based shopping to recommendation-based shopping • China’s appetite for content remains insatiable • Chinese consumers are embracing the sharing economy
- 8. SUPER APPS Super apps like Alipay, WeChat and Meituan Dianping are super common in China
- 10. CASE: ALIPAY - ECOSYSTEM OF COMMERCE PLATFORMS Alibaba has the most comprehensive ecosystem of commerce platforms, logistics & payment to support the digital transformation of the retail sector.Ant Financial / Alipay is not only China's #1 mobile paymentsplatform, but it is also a provider of financial services such as loans, wealth management & insurance products to hundreds of millions of consumers & millions of small businesses on the Alibaba platform.Joe Tsai – Executive Vice Chairman, Alibaba, 2/18
- 11. CASE: ALIBABA “NEW RETAIL” STRATEGY: DIGITIZING VARIOUS OFFLINE RETAIL VERTICALS
- 12. CASE: ALIPAY – FROM PAYMENTS TO SUPER APP
- 13. CASE: ALIPAY ANT FOREST – GAMIFIED PHILANTHROPY CAN DRIVE CONSUMER ENGAGEMENT
- 15. CASE: MEITUAN DIANPING - CONSUMER SERVICE DISCOVERY Traditionally, local merchants in China – mostly micro & small businesses – have very few marketing channels available to them. We have become the go- to platform forlocal search & consumer service discovery.Based on our data analytics, we leveraged user search queries to connect them with high- quality local merchants who match their preference. We are able to help merchants reach a vast quantity of potential consumers witha low upfront cost & high conversion rates.Xing Wang – Co-Founder, Chairman & CEO, Meituan Dianping, 3/19
- 16. CASE: MEITUAN – FROM GROUP BUYING TO SUPER APP
- 17. CASE: MEITUAN SUPER APP – GROWING CONSUMER ENGAGEMENT + TRANSACTION FREQUENCY
- 18. SUPER APP WECHAT
- 20. CASE: WECHAT JUMP JUMP – SIMPLE GAME HELPED ECOSYSTEM OF MINI- PROGRAMS
- 21. CASE: WECHAT INNOVATION – EVOLUTION FROM CHAT TO MINI- PROGRAMS / PAYMENTS
- 23. TIKTOK • Alex Zhu was on a train pondering why his education- focused startup had failed. As he watched teens use their phones to listen to music while sharing selfies and videos, he hit upon his next big idea. This one was Musical.ly, which merged with an app from ByteDance to become the juggernaut that we know today as TikTok. • Today Zhu heads TikTok, which also means he's tasked with defending it from authorities in the United States, as they probe the viral app's Chinese origins.
- 24. WANT TO KNOW MORE?
Notes de l'éditeur
- Source: https://www.abacusnews.com/digital-life/who-typical-chinese-netizen/article/3027154
- Source: https://www.abacusnews.com/digital-life/who-typical-chinese-netizen/article/3027154
- Source: https://www.abacusnews.com/digital-life/who-typical-chinese-netizen/article/3027154 The Chinese Internet Industry: For years, American internet companies were dominant around the world. That’s no longer as true. The Chinese internet is enormous—and with ByteDance’s TikTok, it’s begun to make inroads into Western markets. As Korean and Japanese internet companies have discovered, beating Western companies on their home turf is hard, but China has cultivated a plausible alternative ecosystem for messaging, social media, and other apps. It’s not WhatsApp or nothing as long as there’s WeChat.
- When Jack Ma came up with Alibaba, he wasn’t looking at how to out-compete Amazon, but to provide the consumer with a different experience. If Jack Ma had actually focused on competing with Amazon, his company, Alibaba, would’ve ended up as just another Amazon from Asia. And here’s what you should understand more. Even before Alibaba came to provide small businesses the means to sell on a global scale, these businesses were already doing fine themselves.So what did Alibaba come to change or do better?It made the process of getting more customers better, cheaper, and faster. Thus, its founder focused on building for the consumer and not to compete with already existing brands. https://www.process.st/digital-consumer-psychology/
- Source: https://www.warc.com/newsandopinion/news/what_you_need_to_know_from_the_china_internet_report_2019/42339
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker A combination of Yelp, Seamless, Uber and more, Meituan Dianping lets users order a range of services all within one app, like food delivery, restaurant deals, movie tickets or hotel bookings.
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker WeChat is omnipresent in China. With more than 1 billion monthly active users, the Tencent app lets people chat, pay bills, play games, shop, and access government services -- without ever leaving WeChat.
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker
- Source: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf Mary Meeker