B Heroes al Google Design Sprint

1. Welcome
Come in & relax

2. Welcome
BHeroes Design Sprint workshop
Milan - Feb 21st 2018

3. Good morning Milan!
#DesignSprintBHeroes

4. Team presentation
#DesignSprintBHeroes

5. Welcome
Meet the startups & the mentors
Stefano Serafinelli
UX Researcher
CEO TeaCup Lab
stefano@teacuplab.com
@sserafinelli

6. Welcome
Meet the startups & the mentors
Daniela Petrillo
Chief Design Officer
CentroMedico Santagostino
daniela.petrillo@cmsantagostino.it

7. Welcome
Meet the startups & the mentors
Sergio Panagia
Partner - Moze
s.panagia@mozestudio.com
@panaghia

8. Welcome
Meet the startups & the mentors
Stefano Zanini
Assist Digital

9. Welcome
Meet the startups & the mentors
Tommaso Nervegna
Interaction Design Lead
Accenture
tommaso.nervegna@accenture.con
@Nervo

10. Welcome
Meet the startups & the mentors
Aslak Felin
Design Strategist
@ RISE
aslak.felin@ri.se

11. Welcome
Meet the startups & the mentors
Ricardo Tamagno
Interaction Designer
ricardo.tamagno@frogdesign.com

12. Welcome
Meet the startups & the mentors
Mattia Mori
Senior UX Consultant
@ AssistDigital
mattia.mori@assistdigital.com

13. Welcome
Meet the startups & the mentors
Matteo Valoriani
Emerging Experiences
Developer
matteo.valoriani@fifthingenium.com
@matteovaloriani

14. Welcome
Meet the startups & the mentors
Sara Michelazzo
Design Lead
ThoughtWorks
smichel@thoughtworks.com
@SaraMichelazzo

15. Welcome
Meet the startups & the mentors
Erica Prato
Senior UX Consultant
@ AssistDigital
erica.prato@assistdigital.com

16. Welcome
Meet the startups & the mentors
Azzurra Ragone
Google
@azzurraragone

17. Welcome
Meet the startups & the mentors
Andrea Cutolo
UX & Service Design Specialist
@ Pirelli Digital
andrea.cutolo@pirelli.com
@orangepleasure
Matteo Montolli
Partner - Moze
m.montolli@mozestudio.com
@matteomontolli

18. WHAT IS A
DESIGN SPRINT?
#DesignSprintBHeroes

19. It’s a fast process for
answering crucial
questions through
prototyping and testing
with customers
#DesignSprintBHeroes

20. LEAN
STARTUP
METHOD
#DesignSprint#DesignSprintBHeroes

21. DESIGN
SPRINT
PROCESS
#DesignSprintBHeroes
1 3
2
4
LEARN
IDEA LAUNCH
BUILD

22. 4
LEARN
IDEA LAUNCH
BUILD
THE
COMMON
PROCESS
DesignSprintBHeroes
?
Hypothesis
Uncertainty
3
2
1

23. 1 3
2
4
LEARN
IDEA LAUNCH
BUILD
DESIGN
SPRINT
PROCESS
The sprint gives teams a
shortcut to learning without
building and launching.
“
#DesignSprintBHeroes

24. It’s an inexpensive way of
failing faster
DesignSprintBHeroes

25. HOW
IT WORKS
#DesignSprintBHeroes

26. Design Sprint
The Stages
Understand Diverge PrototypeDecideDefine Validate
#DesignSprintBHeroes

27. Design Sprint
Design thinking techniques
#DesignSprintBHeroes

28. Design Sprint
Techniques
#DesignSprintBHeroes
VALUE
DIFFICULTY
Céline
Age 29
Story
Travel writer & well-known blogger based in Paris.
Favorite vacation:
Traveling across Japan by train
Biggest needs (define as a team):
Céline needs a way to
________________________________ & wants the
experience to be _______________________
because she values
________________________________.

29. Design Sprint
5-days
#DesignSprintBHeroes
1 day

30. Design Sprint
When to run a Design Sprint?
● High stakes
● Little time
● We’re stuck!
#DesignSprintBHeroes

31. A FEW
TIPS
#DesignSprintBHeroes

32. #DesignSprintBHer
oes
Take pictures!
#DesignSprintBHeroes

33. Pro tip!
Watch the timer!
#DesignSprintBHeroes

34. Pro tip!
No phones/computers
#DesignSprintBHeroes

35. Any question?
#DesignSprintBHer
oes

36. Recap of the DS
Suggested resources: books + posts
Articles and Posts
Design Sprint Methods
developers.google.com/design-sprint/downloads/Design
SprintMethods.pdf
About the design sprint
developers.google.com/design-sprint/product/?hl=en
How to Conduct your own Google Ventures Design
Sprint (By Jake Knapp)
https://www.fastcodesign.com/1672887/how-to-conduct-
your-own-google-design-sprint
The Book
Sprint: Solve big
problems and test new
ideas in just five days.
by Jake Knapp, John Zeratsky, Braden
Kowitz
The reference manual for Design
Sprints written by the man who
invented them

37. Congrats!