This design brief outlines important questions that should be asked when developing most design briefs, such as the reasons for doing the project, expected outcomes, target audiences, stakeholders, project phases and costs, approval process, and how success will be measured. A well-constructed design brief provides a roadmap for the design process and allows the project to be tracked from start to finish as well as a way to measure results.

1. DESIGN
Brief
BICS
NCI
24th
January
2013
A T Marketing
Aidan O’Connor….aidanoc1@gmail.com

2. • No
two
design
briefs
are
the
same.
• There
are,
nonetheless,
certain
ques9ons
that
should
be
asked
in
the
development
of
most
briefs.
• Here
are
some
of
them.

3. •
Why
are
we
doing
this
project?
•
Why
are
we
doing
it
now?
•
What
specific
outcomes,
or
results,
do
we
expect
from
this
design
project?
•
Who
are
we
designing
for?
Do
we
have
a
single
target
audience,
or
mulKple
audiences?
•
Who
are
the
client's
key
organisaKonal
stakeholders
in
this
project?
•
What
are
the
phases
of
this
design
project?
•
How
much
Kme
should
be
devoted
to
each
phase?
•
What
will
each
phase
cost?
•
Who
are
the
client's
compeKtors?
•
Who
will
approve
the
final
design
soluKon?
•
What
criteria
will
be
used
for
this
approval?
•
How
will
the
design
soluKon
be
implemented?
•
How
will
the
results
be
measured?

4. • The
Kme
invested
in
a
well-­‐considered,
well-­‐constructed
design
brief
yields
great
return.
It
is
a
road
map
through
the
design
process.
• It
allows
you
to
track
your
project,
from
the
creaKve
stages
through
to
implementaKon,
as
well
as
providing
a
tool
for
measuring
the
results
of
the
design
project.
• Finally,
it
acts
as
a
reference
document
for
similar
future
projects

12. Thank
you
&
All
the
best.
BICS
NCI
24th
January
2013
A T Marketing
Aidan O’Connor….aidanoc1@gmail.com