Presentation to BCU Media Students on 15th May 2013 by Julia Chance Southside BID Manager

1. WELCOME TO
SOUTHSIDE
Birmingham’s
most vibrant and diverse
Business Improvement District

2. What is a Business
Improvement District/BID?
• A BID is a business-led and business
funded body formed to improve a defined
commercial area.
• The majority of BIDs exist in towns & cities
• BIDs vary in shape and size

3. Birmingham
has five city
Business
Improvement
Districts
or BIDS

4. Southside
was formed
in 2011 for
a five year
term

5. Southside’s Board
& BID Manager appointed

6. Southside Strategy
• Scene
– Branding, Marketing, Events, B2C Comms
• Streets
– Cleaner, Greener, Brighter, Safer
• Synergy
– Investment, Networking, Data, B2B Comms
• Gateway
– Planning, Public Art, Wayfinding, Public Transport

7. Scene supports
Gay Village Festivals

8. Chinatown Festivals

9. Live Performances

10. PR & Campaigns

11. Southside Stories
www.southsidestories.co.uk

12. Web & Social Media
www.enjoysouthside.co.uk
Twitter @enjoysouthside
Facebook - Southside
Birmingham

13. Greener
Streets

14. District
wide
Street
Cleansing
Cleaner

15. Free Radios,
Pubwatch,
Information
Sharing,
Street
Wardens
Safer

16. Brighter

17. Southside
visitor survey
with over
300 visitors
interviewed
Synergy

18. Thu 23rd May 2013 @ 3pm
Birmingham Hippodrome
Director of Creative Services, Stephen Crocker
Southside Showcase

19. Consultation on New St works
Gateway

20. Southside Rhino @brumrhino
Public Art

21. Work with us
The Opportunity
We are developing two products
Invest in Southside
Print & Online Brochure for Inward Investment
Welcome to Southside
Print & Online Brochure for New Employees

22. Interested? Contact us
Julia Chance – BID Manager
bidmanager@southsidebid.co.uk
www.enjoysouthside.co.uk
0121 643 3720