2. Curriculum Design
Most important
component of
management education
Poor Design results
into inefficient
managers
Changes in
curriculum should
be relevant for
• Students
• Businesses
• Society
3. Curriculum Design
How to
make it
current and
relevant ?
How to
evolve
continuously
in tandem
with dynamic
environment?
How to meet
changing
expectations
of students,
businesses
and society?
How to
communicate
the
distinctive
feature of the
program?
5. Redesigning Curriculum
Adequate Knowing,
Doing and Being
components
‘Curriculum Matters’
article by Rynes &
Bartunek in Disrupt or
Be Disrupted (GMAC)
lists seventeen
knowledge areas
GMAC and Bloomberg
list desired set of
fourteen skills for mid
level managerial jobs
6. Improving Management Education
Creating
specialized
management
knowledge is to
match the demands
Of more context-
specific segment
Technologically
advanced
knowledge
economy
Enable managers to
manage effectively
technologically
advanced
organizations and
personnel
Bring uniqueness
and flexibility
Use modules of
educational units
and certificates
7. Distinctive Programs
Kellogg: Marketing
Harvard: Case Method & Strategy
Stanford: Design Thinking
MIT: Innovation & Entrepreneurship
Wharton: Finance
Babson: Entrepreneurship
Some ‘White Spaces’
• Analytics
• Digital & Social Marketing
• Finance
• Economics
8. Suggestions for unique and
relevant program – 1/2
Focus on the mapping and development of soft skills of students:
GMAC ‘Reflect’
Introduce Social projects to expose students to underprivileged and
underserved sections of society. After all management students should
be equipped to solve the problems of society.
Increase Practice Orientation
Adjust the mix of core and elective courses
9. Suggestions for unique and
relevant program – 2/2
Introduce few simulation based modules like Capstone,
Markstrat to integrate knowledge and reflect upon
Stress the knowledge of Statistics, Finance, Excel and
exposure to CSR in the foundation program
Stress on enhancing creative thinking, working in groups,
decision making skills in students
Through Academic Advisory Boards establish channel with
industry. Obtain periodic feedback on course content to
maintain relevance
10. Student Engagement
Install a process to measure
Monitor effects on gains
• General Education
• Personal Competency
• Social & Personal Development
Share findings with students/recruiters