All of us want a loyal blog following, but how does one achieve this? Greg Secrist from BKA Content shares his tips and ideas for accomplishing this.

1. Content Marketing:
By Greg Secrist

2. • Founded in 2009
• Industry Leading Content Provider
• Service Agencies & Enterprise Companies
• Hand-picked & Experienced U.S. Writers
• Dedicated Writing Teams
• Account Managers
• Custom Content Creation
Who are we?

3. How do you keep blog readers
coming back for more?

4. Why is it important?
• The rule of 7
• Nurtures those who are in the
‘consideration’phase
• Builds customer loyalty
Awareness Consideration Purchase
Customer Buying Cycle

5. Understanding your blog’s
returning readers is the key!

6. Your readers are picky!

7. The average reader is…

8. The race against time
Statistics provided by: Tony Haile, Time.com
• 55% of those who click to read a
‘page’ spend fewer than 15 seconds
on a page
• 1 in 3 visitors spend less than 15
seconds reading ‘articles’ they land on
• Visitors that spend just 3 minutes
reading are twice as likely to return

9. Returning readers
have
4questions that
MUSTbe answered.

10. What’s in it for me?
• Content must be important, not ‘nice
to know’
• Information seems to anticipate
needs and solves them
• Words feel like you’re talking directly
to me

11. What are you saying?
• Logical flow and easy-to-understand
structure
• Write like you’re a real person, and
talk to me like a real person

12. When will you be back?
• Pick a posting frequency and stick
with it
• Frequency increases loyalty, traffic,
shares

13. KISSmetrics Case Study
5 posts a week 6 posts a week
1 additional post per week
increased monthly traffic by 18.6%
Statistics provided by: Neil Patel, Quicksprout.com

14. What else do you have to offer?
• Don’t be one-dimensional, be more
than just a blog
• Engaging social media posts
• Contribute to other mediums
• Be virtually ‘everywhere’

15. Satisfying these 4 questions
creates…

16. Returning Reader ‘Nirvana’

17. “The most valuable audience is
the one that comes back.”
- Tony Haile, CEO of Chartbeat

18. www.bkacontent.com
To learn more, visit us online at
Thanks for listening!
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801-441-0737