2. Indian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare Scenario
The Indian healthcare industry is set to grow rapidly this decade due to rising life
expectancy, higher income levels, health insurance proliferation and growing incidence of
lifestyle-related diseases
The Indian healthcare industry is undergoing a rapid expansion phase with 12 percent
CGPA (cumulative growth per annum) since 2008. Its market is poised to gross $252 billion
in revenue by 2020
Private hospitals are training and modernising equipments to reach out and serve their
patients better with best methods and practices.
Government initiatives and public-private partnerships will help create better
opportunities for nurses, paramedics, emergency medical technicians and specialised doctors
across the country
Health Insurance has the potential to show top line growth, as a study by global advisory
McKinsey-CII (Confederation of Indian industry) estimates the number of insurable lives at
315 million, with a potential of generating $ 7 billion in premium by 2015
Importing customers into India for medical tourism, educational services and leisure
tourism is expected to generate an additional $50 billion in revenue and create 48 million
direct jobs by 2020.
3. Indian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare ScenarioIndian Healthcare Scenario
According to the Investment Commission of India:
• The market size of hospitals and nursing homes will be $ 11 billion with 20 percent growth rate per annum
• Medical equipment with $ 3 billion, 15 percent growth
• Clinical lab diagnostics $ 1 billion with 30 percent growth
• Imaging diagnostics $ 2 billion with 30 percent growth
• Other services, including training & education, aesthetics & weight loss and retail pharmacy $ 2 billion.
Healthcare sector is set to emerge as one of the most progressive and largest service sectors in the
country.
4. Global Healthcare ScenarioGlobal Healthcare ScenarioGlobal Healthcare ScenarioGlobal Healthcare Scenario
Future of healthcare promises to be increasingly global.
Healthcare crisis in many parts of the world.
Search for quality healthcare has become an international quest.
Outlook of Global healthcare is attracting lot of investments, medical staff and
patients crossing borders, bringing economic benefits and greater access to
healthcare.
5. Identified Gaps in HealthcareIdentified Gaps in HealthcareIdentified Gaps in HealthcareIdentified Gaps in Healthcare
abroadabroadabroadabroad
Inadequate medical facilities in home country.
Lack of experience or expertise of doctors in the home country.
Overburdened hospitals and doctors resulting in long waiting period for
treatment.
Steep costs in their own country.
Increasing insurance costs.
Affordability, Availability and Quality are the major issues.
6. Advantage India: Quality & costAdvantage India: Quality & costAdvantage India: Quality & costAdvantage India: Quality & cost
Value for Money.
Highly qualified doctors with world-class expertise to handle all kind of cases,
simple to complex.
Quality Treatment by well-equipped, organized & NABH & JCI accredited hospitals.
Affordable cost of treatment (Lowest cost as compared to other countries).
No language barrier.
Largest pharmaceutical industry.
Globally accepted paramedical talent.
Zero waiting time.
Warm and hospitable environment.
7. Need for healthcare managementNeed for healthcare managementNeed for healthcare managementNeed for healthcare management
At Micro Level, what would be the needs of a patient seeking healthcare abroad?
Patients
Worldwide
Seeking healthcare outside their
countries
Healthcare
Providers
Healthcare
Management
The GAPS identified and filled up by
Healthcare Facilitators
Identify the best hospital/doctors
Work out the best cost estimates
Monitoring of the costs
Complete Coordination of the
treatment process
Logistics support
Emotional support
Personalized care
8. Problem in identifying the most appropriate and credible facility for the treatment?
India is vast country
Large number of healthcare providers of all categories
All types of doctors.
Problem in identifying the area of specialization of the hospitals.
Problem in identifying the right doctor
Getting the best financial deals
Maintaining the quoted prices
Monitoring of the complete process
Logistics
Safety & security
Emotional & Psychological needs
Need for healthcare managementNeed for healthcare managementNeed for healthcare managementNeed for healthcare management Contd...
9. Need for Health care managementNeed for Health care managementNeed for Health care managementNeed for Health care management Contd...
For all these peculiar needs of the patients traveling to an alien land are best
handled by a company highly specialized and focused on health management.
Hospitals are not well positioned to handle this
10. Med Access foundation was laid on toMed Access foundation was laid on toMed Access foundation was laid on toMed Access foundation was laid on to
Fill up these GapsFill up these GapsFill up these GapsFill up these Gaps
Med Access’s Business Philosophy:
Med Access'sMed Access's business philosophy is based on a strong belief that healthbusiness philosophy is based on a strong belief that health
and wellness are of paramount importance and can never be comproand wellness are of paramount importance and can never be compromisedmised..
Upon this fundamental belief, Med Access is committed to providing highest quality
and cost-effective treatment solutions in safe, warm and hospitable environment.
Our Vision:
Med Access a trustworthy, caring, reputed and reliable organization in Healthcare
Facilitation, which is evident from its mission statement which is “To be known as
the most Caring and Trustworthy organization in Global Healthcare
Facilitation.”
Med Access India’s vision is anchored in two traditionally considered cornerstones
of healthcare:
TrustTrust
CareCare
11. Med Access foundation was laid on toMed Access foundation was laid on toMed Access foundation was laid on toMed Access foundation was laid on to
Fill up these GapsFill up these GapsFill up these GapsFill up these Gaps Contd…
Med Access India Pvt. Ltd.
Who we are?
Med Access is a professional organization created with the vision of facilitating
world-class, affordable healthcare and ensuring a caring, comfortable and carefree
medical journey to India.
Milestones
Incorporated under Companies Act, 1956 on February 2, 2006 and the company
is limited.
First registered company in Medical Tourism in India.
In 2009, to promote excellence and recognize organizations for achievements in
their respective fields, nominated for the Award on national basis for “ Business
Leadership Award For Industrial Development”
12. Med Access positioning:Med Access positioning:Med Access positioning:Med Access positioning:
world class healthcare managersworld class healthcare managersworld class healthcare managersworld class healthcare managers
• How are we positioned?
Med Access India is positioned as healthcare managers of world-class treatment in
India, offering the “Best-of -the -Best Doctors and Hospitals” at affordable prices as
well as ensuring the carefree and comfortable healthcare journey of the patient to
India
Med Access India strives to be a professional, trustworthy and ethical player,
providing what is “Best available in India” in terms of treatment, prices and services.
It also strives to be perceived as efficient, reliable and dependable partner and a
comprehensive solution provider.
13. Med Access Evolution:Med Access Evolution:Med Access Evolution:Med Access Evolution:
• Healthcare facilitators to healthcare managers
From 2006
As a Healthcare Facilitator Agency
To 2012
As a Complete Health Management Company
Progression from an Agency to
a Professional and Credible
Organization with a unique
Approach & Strategy
15. CompetitionCompetitionCompetitionCompetition
We perceive Medical Tourism competition at TWO levels:
At International Level:
India competes with Thailand, Singapore, India, South Korea and Malaysia.
Med Access India competes with:
Medical Tourism companies in India and abroad as well as hospitals in India.
Competition at International Level:
1. Market Attractiveness(…..)
16. 1. Market Attractiveness Matrix1. Market Attractiveness Matrix1. Market Attractiveness Matrix1. Market Attractiveness Matrix
Factors in
decision making Cost Quality Reputation
Knowledge/
Perception Proximity Connectivity Flight Cost Attractiveness
Countries
A
S
I
A
G
U
L
F
A
F
R
I
C
A
Thailand 5 7 8 9 7 8 9 7 6 66
Singapore 4 8 8 9 8 8 9 7 6 67
India 9 9 6 4 7 5 7 8 8 64
Malaysia 6 7 7 6 7 7 9 7 6 63
1. India is in close competition with Thailand and Singapore
2. India is ahead on the factors like cost, quality which are considered most important in the selection of the destination
3 India's attractiveness will go up immensely once the perception and reputation about India as a destination will go up
( it is already on the rise)
17. 2. Competitive Analysis in Asian Medical Tourism Market2. Competitive Analysis in Asian Medical Tourism Market2. Competitive Analysis in Asian Medical Tourism Market2. Competitive Analysis in Asian Medical Tourism Market
Thailand Singapore India
Tourism Destination No 1 tourist destination in Asia
Premium tourist destination in
Asia
Evolving, attracts primarily spiritual &
business tourists
Type of tourist
Highest Leisure and Medical
Travelers. Also has good number
of expatriates
Highest number of expatriates
and Indonesian medical travelers
Primarily Medical Travelers, leisure and
business is on the rise
Countries of Medical tourist origin Worldwide
Worldwide, more from South east
Asian Primarily Arabs and Africans
Leisure/Medical
Travelers/business
Biggest tourist destination in Asia
Largest number of Medical
Tourists from Asian countries
Top most destination for
business travelers and ex-
patriots, gaining on medical
tourists
Tourist numbers increasing fast, gaining
from Thailand and Singapore since 2008
Air connectivity Very Good Very Good Best connectivity with all major cities
Current Medical Tourism Market At the top
No 1 for Indonesians,
Malaysians, Brunei
Excellent Perception among Africa and
Arabs patients
Costs of Medical Treatment Expensive Most Expensive in Asia Least expensive with high quality
Standards of Treatment
Mediocre as compared to India,
perceived to be good.
Good Best in the world
Availability of Procedures
(simple/complex)
Most All All procedures, simple to complex available
Facilities and Equipments Cutting edge Cutting edge Cutting edge
Waiting time None yes None at all
Patient's Perceptions
Combine with tourism and
treatment still expensive
Very good quality but Very
expensive.
Great Value for money
Country's Positioning Expensive, Well Organized For the rich people World- class affordable treatment
18. Med Access Competitive AdvantageMed Access Competitive AdvantageMed Access Competitive AdvantageMed Access Competitive Advantage
advocacyadvocacyadvocacyadvocacy ----accessibilityaccessibilityaccessibilityaccessibility---- affordabilityaffordabilityaffordabilityaffordability
Top advisory committee.Top advisory committee.
Professional, experienced and efficient Management Team.Professional, experienced and efficient Management Team.
Extremely meticulous and careful selection process of hospitalsExtremely meticulous and careful selection process of hospitals and doctors.and doctors.
Excellent rapport is maintained and reinforced with the hospitaExcellent rapport is maintained and reinforced with the hospitals and doctors.ls and doctors.
Affordable & guaranteed cost estimatesAffordable & guaranteed cost estimates
Zero tolerance on quality compromise.Zero tolerance on quality compromise.
Deep understanding of the market.Deep understanding of the market.
““A multi dimensional and patientA multi dimensional and patient––centriccentric”” Business Model.Business Model.
Minimum Response time:Minimum Response time: ““Patient response in 24 hrsPatient response in 24 hrs””..
Highly specialized and personalized patient servicesHighly specialized and personalized patient services
complete monitoring, management and absolute commitmentcomplete monitoring, management and absolute commitment
Hospitable environmentHospitable environment
19. Our Competitive AdvantageOur Competitive AdvantageOur Competitive AdvantageOur Competitive Advantage
India vs. Other countries
Why India? Why Not Thailand, Singapore &
South Africa?
1. Substantial number of top quality hospitals 1. Limited number of top quality hospitals
2. Large pool of highly qualified & experienced
specialists from various fields.
2. Limited number of good doctors
3. Lowest Healthcare cost in the world 3. Comparatively very expensive healthcare
4. Handle complex to very complex cases from
various key specialties
4. Either cannot handle or cost of treatment is
prohibitive.
5. Winning combination of quality & cost 5. Good Quality but high cost
6. Holistic treatment: India is known for
ayurveda and yoga
6. Not much known for Holistic treatment
20. Med Access Value Addition : the ProcessMed Access Value Addition : the ProcessMed Access Value Addition : the ProcessMed Access Value Addition : the Process
Med Access Value-Addition Non Value-Addition
Telephonic Consultation, video conferencing
with the doctors
Book flights
Confirm willingness to travel
Send invitation letter for visa processing
Revert with the multiple opinions on the line of
treatment, profile of the doctors/ hospitals
Select the appropriate hospitals/ doctors on
case to case basis
Works out the best cost estimates & all
inclusive packages.
Explore different options in terms of provider/
Doctors/ Destination
Receive an Enquiry
Receive at the airport
Arrival in India
21. Med Access Value Addition: the ProcessMed Access Value Addition: the ProcessMed Access Value Addition: the ProcessMed Access Value Addition: the Process
Contd…
Admission in the hospitals
Complete coordination with the hospitals,
doctors & monitoring of treatment process
Assign an executive for complete coordination
Taking care of the Sim card, Currency
Exchange & Police Registration
Monitoring of the financial aspect
Settling the bills in the hospitals
Airport Drop
Arranging for the hotel/apartment
accommodation & Shifting the patient from
hospital to the hotel/ apartment
Discharge from the hospitals
Complete Follow up with doctors & provide
medicines as per requirement
Reaching back home
22. Differentiation Strategy: How are weDifferentiation Strategy: How are weDifferentiation Strategy: How are weDifferentiation Strategy: How are we
different?different?different?different?
Med Access vs. Hospitals
Why Med Access? Why Not Hospitals Directly?
1. Med Access offers the choice of "carefully
selected accredited hospitals" from “all over
India on case to case basis".
1. One single hospital can offer "whatever best
it has".
2. Med Access offers the choice of carefully
selected, "Best of the Best” doctors from “All
Over India”
2. One single hospital can offer whatever best
it has. "All the Best Doctors do not work in one
Best Hospital"
3. Each case is referred to "minimum five top
most hospitals/doctors in India", multiple
opinions are obtained on each case referred to
us.
3. Option of multiple opinions is limited.
4. Consequently, the patient is offered the
simply best treatment available in India.
4. Patient receives the “best available in that
hospital
5. Med Access negotiates, offers and maintains
best prices available in India
5. There is no assurance on the cost of
treatment. There is always a tendency to hike
the costs on one pretext or the other.
6. Highly personalized services 6. Scope of personalized services is limited.
23. ONE: Extraordinary Value
•Commitment is a serious word at Med Access India
•Med Access India delivers exceptional healthcare
value.
Treatment:
• Unique approach to the treatment
•“Open selection process”, not limited and
constrained by any tie-ups with individual hospitals
• Dynamic “retention criteria” for hospitals
and doctors
Financials:
• Most competitive and highly cost-effective
cost estimates
•“All-inclusive, highly affordable” airport -to
–airport packages to provide complete security
to a foreign patient in a foreign country
•“Unique cost-affordability model”, providing
cost estimates as per affordability
• Complete monitoring to maintain the
“quoted packages”
Psychological & Logistics:
• Safety & security of the patients all along
the process is considered extremely important, so
all care is taken to keep the patient safe & secure
• Open continuous communication between
patients and doctors.
• Maintain complete transparency between
patients, doctors, partners and Med Access to keep
the whole process smooth and transparent.
TWO: Outstanding Quality
At Med Access Quality is not an act, it is a
habit
• Vast pool of doctors
• Accredited hospitals selected on the
basis of on-going extensive research
• Stringent and meticulous selection
criteria based on matching patient’s
requirement with doctor’s capabilities,
experience & success rate
• Focused, case-to -case basis handling,
work on the premise that every case is
unique and needs distinctive approach
• Multiple opinions in each case help in
arriving at the correct diagnosis as well as
adopting the most accurate line of
treatment
• Continuous monitoring by the our
selected expert team of doctors during the
process of treatment
• Consequently each patient receives
customized & effective treatment
solution
• Successful in managing complex to
very complex cases, This reflects our
confidence in the quality treatment
standards maintained by us.
• Provides end-to-end world class services
THREE: Distinctive
Approach
• Patient-centric and multi-
dimensional Business Model
• Foundation built on understanding all
the needs of a patient traveling to
foreign land for a task as important as
healthcare
• Significant focus on understanding
and fulfilling psychological &
emotional needs of the patient
• Med Access acts as a “Family away
from home” for its patients
• Ensuring care free & relaxed medical
journey to India
Why MedWhy MedWhy MedWhy Med Access?Access?Access?Access?
